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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Ilmiah Mandala Education (JIME) Jurnal Politik dan Pemerintahan Daerah Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Abdi Masyarakat Journal of Government and Politics (JGOP) Jurnal of Applied Business and Banking (JABB) JUSTE (Journal of Science and Technology)
Dedy Iswanto
Universitas Muhammadiyah Mataram
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : JUSTE (Journal of Science and Technology)

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The influence of Metaverse Virtual Tourism on traveler loyalty to virtual destinations: A Systematic Literature Review Suwandi S Sangadji; Dedy Iswanto
JUSTE (Journal of Science and Technology) Vol. 5 No. 2 (2025): JUSTE (Journal of Science and Technology)
Publisher : LLDIKTI WIlayah XII Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/3b85nk86

Abstract

This research aims to explore the influence of Metaverse Virtual Tourism on traveler loyalty to virtual destinations and how technologies such as Virtual Reality (VR) and digital twin can enhance tourism experiences in virtual worlds. Using the PRISMA 2020-based Systematic Literature Review (SLR) approach, this research analyzes articles from the Scopus database using the Watase Uake tool that examine the application of Metaverse in the tourism industry. The results show that the immersive experience created by Metaverse, through VR and digital twin technologies, has a positive impact on tourists' intention to visit physical destinations. In addition, the digital era strengthens the effectiveness of Metaverse Virtual Tourism by using social media, e-commerce, and digital content personalization, which increases tourist engagement and loyalty. However, key challenges in the implementation of Metaverse Virtual Tourism include the acceptance of technology among certain age groups, especially older generations, as well as greenwashing issues in destination promotion. This study suggests that further research be conducted to optimize the design elements in Metaverse Virtual Tourism and overcome existing obstacles related to technology adoption and non-uniform regulations.
Co-Authors Abdul Hafiz Abdurrahman Abdurrahman Baiq Reinelda Tri Yunarni Baiq Reinelda Triyunarni Firmus Yudal Lalu Hendra Maniza M Taufik Rachman M. Ulfatul Akbar Jafar Ningsih, Nurul Hidayati Indra Rifaid Rifaid Rijlan Rijlan Selva Selva Suwandi S Sangadji