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All Journal Jurnal Sain Veteriner Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Nuraini Rahmawati
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Veterinary

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Kuantitas Dan Kualitas Sel Telur Anjing Lokal Dari Berbagai Stadium Estrus Yuda Heru Fibrianto; Tri Wahyu Pangestiningsih; Amelia Hanna; Pudji Astuti; ClaudeM Mona Airin; Asyhari .; Amrullah Anindito; Nuraini Rahmawati; Koko Kurniawan; Pradityo Yoga Wibowo
Jurnal Sain Veteriner Vol 26, No 1 (2008): JUNI
Publisher : Fakultas Kedokteran Hewan Universitas Gadjah Mada bekerjasama dengan PB PDHI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1310.87 KB) | DOI: 10.22146/jsv.411

Abstract

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Perbandingan Pengaruh Penambahan Cairan Folikel Sapi dengan Babi terhadap Maturasi Oosit Anjing (Canis familiarsis) secara in Vitro dari Stadium Estrus Ovarium Yuda Heru Fibrianto; Tri Wahyu Pangestiningsih; Amelia Hana; Claude Mona Airin; Nuraini Rahmawati
Jurnal Sain Veteriner Vol 27, No 2 (2009): DESEMBER
Publisher : Fakultas Kedokteran Hewan Universitas Gadjah Mada bekerjasama dengan PB PDHI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1847.065 KB) | DOI: 10.22146/jsv.427

Abstract

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Analisis SWOT dan QSPM untuk Perumusan Strategi Pemasaran pada PT. Gerongan Surajaya Nuraini Rahmawati; Anita Asnawi; Liling Listyawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.5665

Abstract

                PT Gerongan Surajaya is a company that produces springbed mattresses and complementary items such as divans, pillows, and vacuum mattresses that have been established since 1992. In running its business, the right marketing strategy is needed in order to compete with similar or other competitors. The purpose of this research is to analyze the internal and external factors that influence and can influence marketing strategy-making decisions at PT Gerongan Surajaya. The research method was carried out in a descriptive qualitative way, and data collection was carried out by means of interviews, observations, and also literature reviews. The approach taken in this research is SWOT analysis (Strength, Weakness, Opportunity, Threats), IFE-EFE and IE matrix, SWOT matrix, and QSPM matrix. The results obtained from this study are known that the company's position is in the Grow and Build position with IFE results of 3,069 and EFE results of 3,241. Then in the QSPM matrix it is known that the priority development strategy that needs to be done is to always update and pursue the trends needed by the market based on the results of the first rank score, namely TAS, which is 0.76.
Co-Authors Amelia Hana Amelia Hanna Amrullah Anindito Anita Asnawi Asyhari . Claude Mona Airin ClaudeM Mona Airin Koko Kurniawan Liling Listyawati Pradityo Yoga Wibowo PUDJI ASTUTI Tri Wahyu Pangestiningsih Yuda Heru Fibrianto