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All Journal Jurnal Kebijakan Publik Publik (Jurnal Ilmu Administrasi) Martabe : Jurnal Pengabdian Kepada Masyarakat Journal Publicuho Jurnal Pemerintahan dan Politik KARYA: Jurnal Pengabdian Kepada Masyarakat Abimanyu: Journal of Community Engagement Journal of Economics Development Issues
Kalvin Edo Wahyudi
Universitas Pembangunan Nasional "Veteran" Jawa Timur
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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Pemberdayaan Usaha Masyarakat Melalui Pelatihan Digitalisasi UMKM Oleh Mahasiswa KKN Kolaboratif UPN “Veteran’ Jawa Timur Cavine One Happy Panjaitan; Kalvin Edo Wahyudi; Novita Wahyu Ningtias; Fiola Febriani; Gyta Adhelia Putri Sekarwangi
Abimanyu : Jornal of Community Engagement Vol 6 No 2 (2025): August 2025
Publisher : Universitas Negeri Surabaya

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Abstract

Increasing skills and marketing access for MSME owners, including Women Headed Families (PEKKA), is very important to improve their welfare. In Menampu Village and Sabrang Village, MSMEs face challenges in business management and marketing digitalization. The "Independent, Empowered and Contributing Women (MEDIASI)" program and digital marketing training by KKN students focuses on education related to digital marketing, optimizing social media and e-commerce platforms. The results of the activities show increased capabilities in product photography techniques and digital media management, which contribute to market expansion and product competitiveness. This program creates awareness of the importance of digitalization in business sustainability and is expected to continue to encourage sustainable economic growth with ongoing assistance.
Co-Authors Adellia Nanda Savira Alfi Huurin Iin Anggun Tri Mawardani Anisya Naharuddin Aura Shita Mentari Bening Bagus Rahmad Dwi Febriansyah Cavine One Happy Panjaitan Fazah Amalia Nabilah Fiola Febriani Gyta Adhelia Putri Sekarwangi Hardjati, Susi Hena Haudli Zarli Kaisa Tri Prawiswati Lidya Britania Putong Miftahul Firdaus Muhammad Bryan Ikbar Novita Wahyu Ningtias Rachel Nella Aprillia Safeyah, Muchlisiniyati Septrian Jihan Aulia Fistabella Serly Dian Anugrah Shafira Friesilia Putri