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Isi Pesan Simbol-Simbol Slametan Suran (Studi Kasus Di Dusun Soropaten Ringinharjo Bantul Yogyakarta) . Rajiyem
Humaniora Vol 13, No 3 (2001)
Publisher : Faculty of Cultural Sciences, Universitas Gadjah Mada

Setiap orang pada hakikatnya merupakan bagian dari budaya tertentu di suatu lingkungan tempat ia tinggal. Budaya itu berpengaruh terhadap sikap dan perilakunya serta akan membentuk kepribadiannya. Pola perilaku ini tercermin dalam kehidupan sehari-hari masyarakat tersebut dan terkait erat dengan pandangan orang Jawa. Pandangan itu umumnya menekankan pada kerukunan dan kebersamaan, juga menjaga ketenangan, ketenteraman, dan kesadaran hidup, baik terhadap diri sendiri, masyarakat sekitar, maupun lingkungan, lebih-lebih dalam menjaga hubungan dengan Tuhan Yang Maha Esa demi keselamatan hidup mereka. Penelitian ini ditujukan untuk mengetahui simbol dan mitos yang terkandung dalam slametan suran, dan untuk mengetahui makna pesan dalam simbol-simbol slametan suran. Penelitian ini merupakan studi kasus di Dusun Soropaten, Ringinharjo, Bantul, Yogyakarta sebab di wilayah ini banyak penduduk memiliki kelahiran bulan Sura dan masih tetap melakukan upacara tradisi slametan suran ini.

Konstruksi Budaya Dalam Iklan: Analisis Semiotik Terhadap Konstruksi Budaya Dalam Iklan "Viva Mangir Beauty Lotion" . Rajiyem; Widodo Agus Setianto
Humaniora Vol 16, No 2 (2004)
Publisher : Faculty of Cultural Sciences, Universitas Gadjah Mada

Sebuah Man tidak hanya menyampaikan pesan penjualan . Man penuh dengan bahasa simbolik, baik pada aspek verbal maupun visualnya . Pendekatan semiotik dapat digunakan untuk menelaah lebih dalam makna di balik kata-kata dan gambar . Konstruksi budaya dalam ikian "Viva Mangir Beauty Lotion" makin mempertegas subordinat perempuan dalam budaya patriarki . Konstruksi kecantikan tubuh perempuan adalah yang memiliki kulit halus, lembut, segar, dan bercahaya . Citra yang ditampilkan memperkuat bahwa perempuan Jawa harus bisa macak, di samping masak dan manak .

SEJARAH DAN PERKEMBANGAN RETORIKA . Rajiyem
Humaniora Vol 17, No 2 (2005)
Publisher : Faculty of Cultural Sciences, Universitas Gadjah Mada

This article is a compilation of rhetoric and its development toward public speaking. Rethoric is, logically and systematically regarded better than public speaking. Rhetoric can be emphasized on its art and message effectiveness. Rhetoric history started in Greek for political purposes to influence other people by using gimmick words and convincing expression and finally rhetoric is becoming a science. Further rhetoric development is the raise of modern rhetoric streams. Now, rhetoric becomes popular as public speaking.

What Do Opinion Leaders Share from the New Normal on Twitter?: A Qualitative Content Analysis Fitrah Yusharyani Puluhulawa; Rajiyem Rajiyem
JSP (Jurnal Ilmu Sosial dan ilmu Poltik) Vol 26, No 2 (2022): November
Publisher : Faculty of Social and Political Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jsp.71844

The question of what kind of content people share on social media is brought up by the COVID-19 pandemic and new normal policy. The government's well-coordinated campaign and the opposition's harsh comments are two of the reasons Indonesians actively utilize Twitter in relation to the new normal. This study intends to characterize and evaluate the presentation of new normal messages by opinion leaders on Twitter between May 16 and 29, 2020, since opinion leaders have historically been the network's active pioneers on a topic. The theories used for this study are self-presentation, opinion leaders, and the social media approach. The accounts of opinion leaders are determined through Drone Emprit's release of Top 100 New Normal Influencers, which then, generated six profiles: @haikal_hassan, @haris_azhar, @msaid_didu, @ridwankamil, @ismailfahmi, and @kurawa. The qualitative content analysis method was employed in this study with inductive reasoning. The findings revealed seven categories of new normal statements by opinion leaders, which corresponded to three key speech themes: 1) economic issues, 2) the implementation order of new normal life, and 3) negative sentiments. Additionally, we discovered that when opinion leaders create online personas, they do not aim to transcend the most fundamental parts of their backstage selves. Instead, they establish personas and personalities that are based on the same characters from the offline world. Meanwhile, this study suggests how the data might be useful for the Government, to consider the capacity of text-based platforms to help them learn about behaviors and needs during or even post-pandemic.

Komunikasi Kepemimpinan dalam Perubahan Organisasi Pemerintah Yudie Aprianto; Wahyudi Kumorotomo; Rajiyem Rajiyem
Jurnal Media dan Komunikasi Indonesia Vol 4, No 1 (2023): MARCH
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.83297

An organization experiences changes on a constant basis. The institution is driven to adapt and survive in this competitive environment by both internal and external stimuli. To manage organisational change, leaders play a crucial role. However, more research is still needed in the field of how leaders react and communicate in the context of organizational change, particularly in the public institution. In explaining leadership communication in organizational change, existing studies frequently use widely accepted views such as leadership styles that frequently contradict one another. Therefore, this research aims to investigate how leadership communication is carried out in the context of organizational change. How a public organization prepares for and integrates into a new government organization is investigated using qualitative and interpretive methods with a case study method. The role of leadership communication in managing organizational change was examined from a sensemaking point of view. In order to gain a complete picture of leadership communication, 17 participants were interviewed at different organizational levels. By demonstrating how leaders navigate an organization's managerial change discourse by integrating their bracketed information from various relevant sources, choosing information, and reconstructing information through communication, this article makes a valuable contribution to the literature on leadership communication.

Media as an Autopoietic System Constructing Higher Education Reality Diana Anggraini; Hermin Indah Wahyuni; Rajiyem
Mediator: Jurnal Komunikasi Vol. 19 No. 1 (2026): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v19i1.9703

Higher education does not exist in the public sphere as a neutral reality, but as the result of media communication. This article examines how the media operate as an autopoietic system in constructing higher education reality in Indonesia. Using an interpretive qualitative approach, this study analyzes Detik.com news articles from 2019 to 2024. The issues of Single Tuition (UKT), Independent Learning–Independent Campus (MBKM), and Legal Entity State Universities (PTN-BH) are treated as variations of the issue to trace media communication patterns. The findings reveal a patterned model of cross-issue narrative evolution, moving from administrative–technocratic, to implementive–evaluative, and ultimately to problematic–systemic constructions. This trajectory shows an escalation of problematization across different policy domains. Rather than being driven by policy substance, shifts in meaning are shaped by the media system’s operational logic of selection, association, and communicative reproduction. This study contributes to communication scholarship by proposing a cross-issue model of narrative evolution. This model demonstrates how media autopoiesis operates empirically through the stabilization and transformation of public meaning.

Komunikasi Kepemimpinan dalam Perubahan Organisasi Pemerintah Yudie Aprianto; Wahyudi Kumorotomo; Rajiyem Rajiyem
Jurnal Media dan Komunikasi Indonesia Vol 4, No 1 (2023): March
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.83297

An organization experiences changes on a constant basis. The institution is driven to adapt and survive in this competitive environment by both internal and external stimuli. To manage organisational change, leaders play a crucial role. However, more research is still needed in the field of how leaders react and communicate in the context of organizational change, particularly in the public institution. In explaining leadership communication in organizational change, existing studies frequently use widely accepted views such as leadership styles that frequently contradict one another. Therefore, this research aims to investigate how leadership communication is carried out in the context of organizational change. How a public organization prepares for and integrates into a new government organization is investigated using qualitative and interpretive methods with a case study method. The role of leadership communication in managing organizational change was examined from a sensemaking point of view. In order to gain a complete picture of leadership communication, 17 participants were interviewed at different organizational levels. By demonstrating how leaders navigate an organization's managerial change discourse by integrating their bracketed information from various relevant sources, choosing information, and reconstructing information through communication, this article makes a valuable contribution to the literature on leadership communication.

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