Garuda - Garba Rujukan Digital

The Influence of Corporate Communication Strategy and Customer Value Creation Toward Creation of Reputation (Case Study) Syaifuddin Syaifuddin
Applied Information System and Management (AISM) Vol 3, No 2 (2020): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v3i2.13627

The objectives of this research are to know and to analyze corporate communication strategy, customer value creation, creation of corporate reputation and the influence of corporate communication strategy and customer value creation toward creation of corporate reputation. This research is descriptive and verificative with descriptive survey and explanatory with stratified random sampling. The amount of sample is 55 respondents. Data collection techniques are library data, observation, and questioner. Analysis data used is path analysis. Research results show that the corporate communication strategy and customer value creation influence the creation of reputation Len Industri Group is 53.7% simultaneously. The influence of corporate communication strategy to the creation of reputation is at 47.2% partially whereas the customer value creation does not significantly influence the creation of reputation is 5.1%.

Pengaruh Kode Etik Profesi Polri dan Disiplin Kerja Anggota Polri Terhadap Komitmen Organisasi di Lingkungan Polres Sumedang Syaifuddin Syaifuddin
Jurnal Mirai Management Vol 8, No 2 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i2.5506

The purpose and core problem in this study is to determine the effect of the Police Professional Code of Ethics and Discipline of Police Members on Organizational Commitment in the Sumedang District Police Environment. The method used in this research is quantitative research methodology. Data collection techniques with questionnaires and observation techniques. The population in this study was 1146. The sampling technique used was propotionate stratifield ramdon sampling. The sample size was 296 respondents. The results of the study prove that the Police Professional Code of Ethics (X1) as measured by Organizational Commitment (Y) has a positive and significant contribution to the high and low organizational commitment of 36.8%, the Work Discipline of Police Members (X2) as measured by Organizational Commitment (Y) has a positive and significant contribution to the high and low organizational commitment of 64.6%. Simultaneously, the Police Professional Code of Ethics (X1) and Work Discipline of Police Members (X2) contributed positively and significantly to Organizational Commitment (Y) by 91.3%. The remaining 8.7% is the influence that comes from other factors. The conclusion of this study is that the Police Professional Code of Ethics and Work Discipline of Police Members affect the Organizational Commitment of the Police in the Sumedang District Police. Suggestions from this study are that in an effort to increase the organizational commitment of the Police, physical and mental coaching, psychological coaching and counseling, and guidance on narcotics by the National Narcotics Agency should be carried out, eliminating discriminatory Polri task practices, increasing community participation in overseeing the implementation of Polri duties, increasing human resource capabilities through improving the quality of investigators, increasing awareness and compliance of Polri members, procuring and managing task support facilities, and building public understanding of the main duties and functions of Police Members. Keywords: Police Professional Code of Ethics, Work Discipline of Police Members, Organizational Commitment.

Pengaruh Disiplin Kerja Dan Etos Kerja Terhadap Kinerja Karyawan di PT. Fuzi Citra Mandiri Sukmayadi Sukmayadi; Paroli Paroli; Syaifuddin Syaifuddin
Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 3 (2023): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v14i3.3849

The essence of the problem in this research is that the performance of employees at PT Fuzi Citra Mandiri has not been optimal. This study aims to determine the effect of work discipline on employee performance, the effect of work ethic on employee performance, the influence of work discipline and work ethic on employee performance at PT. Fuzi Citra Mandiri. This study used a descriptive analytical method with a survey approach, quantitative methods, data collection techniques namely observation and questionnaires. The analysis technique used is multiple regression analysis, correlation test, coefficient of determination and hypothesis testing. The results of the discussion show that the effect of work discipline on employee performance is 96.2%, the effect of work ethic on employee performance is 54.2% and the influence of work discipline and work ethic on employee performance at PT. Fuzi Citra Mandiri is 67.4% and there are still 32.6% other factors. The results of testing the hypothesis that f count = 6.133 and f table = 3.35, the hypothesis which states that simultaneously work discipline and work ethic have an influence on employee performance at PT. Fuzi Citra Mandiri.

The Influence of Organizational Commitment on Employee Performance (Case Study at PT. Herlinah Cipta Pratama) Syaifuddin; Egi Maulana Yusuf
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.586

This research is motivated by employee performance that is not yet optimal, especially in terms of organizational commitment. Some employees have not fully fulfilled the responsibilities and tasks that have been given by the company so that it affects the decline in employee performance. The purpose of this study is to determine organizational commitment at PT. Herlinah Cipta Pratama, to determine the performance of employees at PT. Herlinah Cipta Pratama and to find out how organizational commitment influences employee performance at PT. Herlinah Cipta Pratama. The research method used is quantitative with a descriptive and causal associative approach with a total of 70 respondents. Data analysis techniques using instrument validity tests and instrument reliability tests, simple correlation tests, coefficient of determination tests and hypothesis testing (T test) using SPSS (Statistical Product and Service Solutions) version 25. The results of the study prove that organizational commitment has a positive effect on employee performance at PT. Herlinah Cipta Pratama.

Implementation of Customer Relationship Management in Improving Customer Satisfaction and Loyalty of PPMU Foundation Bandung Syaifuddin
Journal of Bussines Management Basic Vol 4 No 2 (2022): Journal of Bussines Management Basic
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

PPMU Foundation is a non-profit organization engaged in social education with a focus on the issue of equity in access to education for the society, especially the poor. The organization has a mission to support the community in accessing education through funding programs from donors. To build a good relationship with donors, an effective information system is needed. Interactive Customer Relationship Management (i-CRM) information system is one of the best alternative solutions. I-CRM can provide an interaction between PPMU Foundation and donors interactively. Collecting data is conducted by observation, interviews, questionnaires and literature studies. Information system development using RAD model, which includes UML, use case diagram, sequence class, statechart and activity. The purpose of the research is to build interactive customer relationship management (i-CRM) in increasing donor satisfaction and loyalty. The result of this research is that the i-CRM website can provide interactive communication with donors, with 76.13% of donors stated that the information provided by i-CRM is good, 55% stated that i-CRM is easy to use, and 90% stated that i-CRM improves service quality.

Penerapan Customer Relationship Management dalam Meningkatkan Kepuasan dan Loyalitas Pelanggan PPMU Foundation Bandung Syaifuddin
SINTESA Vol. 13 No. 1 (2022): Sintesa
Publisher : SINTESA

Show Abstract | Download Original | Original Source | Check in Google Scholar

PPMU Foundation is a non-profit organization engaged in social education with a focus on the issue of equity in access to education for the society, especially the poor. The organization has a mission to support the community in accessing education through funding programs from donors. To build a good relationship with donors, an effective information system is needed. Interactive Customer Relationship Management (i-CRM) information system is one of the best alternative solutions. I-CRM can provide an interaction between PPMU Foundation and donors interactively. Collecting data is conducted by observation, interviews, questionnaires and literature studies. Information system development using RAD model, which includes UML, use case diagram, sequence class, statechart and activity. The purpose of the research is to build interactive customer relationship management (i-CRM) in increasing donor satisfaction and loyalty. The result of this research is that the i-CRM website can provide interactive communication with donors, with 76.13% of donors stated that the information provided by i-CRM is good, 55% stated that i-CRM is easy to use, and 90% stated that i-CRM improves service quality.

Marketing Strategy In Regional Public Company Bank Perkreditan Rakyat Bank Sumedang Dedi Setiawan; Syaifuddin Syaifuddin
SINTESA Vol. 14 No. 2 (2023): Sintesa
Publisher : SINTESA

Show Abstract | Download Original | Original Source | Check in Google Scholar

The focus of this research is to examine the phenomenon of marketing strategy at the Regional Public Company of the People's Credit Bank, Bank Sumedang. The purpose of this study is to determine the supporting and inhibiting factors as well as marketing strategy efforts at Perumda BPR Bank Sumedang in increasing income, with the marketing mix approach (Marketing Mix) or 7P, Product, Price, Place, Promotion, People, Physical evidence, and Process, using SWOT analysis, this research method is descriptive qualitative. The data analysis technique used is qualitative data analysis and SWOT analysis. Data collection techniques are interviews, documentation studies, and observation. The results showed that the Marketing Strategy at Perumda BPR Bank Sumedang includes Market Segmentation, Targeting, Positioning, and Differentiation, has been implemented quite well, and one of the Marketing Mix approaches namely Products is a supporting factor for the implementation of marketing strategies where Bank Sumedang is part of completeness of regional autonomy so that the products offered better understand customer desires, while the inhibiting factor in the implementation of marketing strategies is the lack of employees who focus on marketing, in order to increase Bank Sumedang's income to encourage digital transformation to increase competitiveness and get Fee base income. through SWOT analysis shows a very favorable situation for Bank Sumedang because it has opportunities and strengths, so that in this position the company must support an aggressive growth policy.

PENDAMPINGAN PELAKU USAHA WARUNG DESA GIRIMUKTI KECAMATAN CIBATU KABUPATEN GARUT DALAM MELAKUKAN PEMASARAN MELALUI MEDIA SPANDUK Syaifuddin Syaifuddin; Suca Rusdian
Jurnal Masyarakat Berdikari dan Berkarya (Mardika) Vol 2 No 1 (2024): Jurnal Masyarakat Berdikari dan Berkarya (MARDIKA)
Publisher : Fakultas Teknik, Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55377/mardika.v2i1.9773

Abstract. Assistance for stall entrepreneurs in Girimukti Village, Cibatu District, Garut Regency in marketing using banner media is an initiative aimed at increasing awareness of the importance of marketing strategies for MSMEs. Through this program, a survey was conducted to identify the main problems in marketing for stall businesses, which was then concluded that many business actors had not used banners as a promotional tool. Support from the community and STIE Yasa Anggana Garut KKN-PPM students made it possible to implement the mentoring program and put up banners as an example for other business actors. The choice of banners as promotional media in Girimukti Village was considered due to limited internet access in the area. The results show that banner installation is effective in increasing promotions, conveying information to potential consumers, and increasing the aesthetic value of business premises. In conclusion, this program can be considered an effective step in supporting the development and empowerment of MSMEs in the region.

Transformasi Strategis: Analisis Dampak Dinamis Harga dan Promosi Terhadap Keputusan Pembelian Konsumen di PT Hotel Kampung Sampireun Syaifuddin Syaifuddin
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.4774

Penelitian ini bertujuan untuk menganalisis dampak harga dan promosi terhadap keputusan pembelian konsumen di PT Hotel Kampung Sampireun. Metode penelitian yang digunakan adalah studi kuantitatif dengan mengumpulkan data melalui kuesioner yang disebarkan kepada konsumen yang telah menginap di hotel tersebut. Sampel penelitian terdiri dari 200 responden yang dipilih secara acak. Hasil analisis data menggunakan teknik statistik menunjukkan bahwa harga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian konsumen. Selain itu, promosi juga terbukti berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara bersama-sama, pengaruh harga dan promosi terhadap keputusan pembelian konsumen menunjukkan dampak yang lebih besar. Batasan penelitian ini terletak pada jumlah sampel dan lokasi penelitian yang terfokus pada PT Hotel Kampung Sampireun. Meskipun demikian, temuan ini memberikan kontribusi signifikan dalam pemahaman strategi pemasaran yang dapat diterapkan dalam industri perhotelan. Implikasi praktis penelitian ini adalah pentingnya perusahaan perhotelan untuk mempertimbangkan strategi harga yang optimal dan promosi yang efektif guna meningkatkan kepuasan dan keputusan pembelian konsumen. Rekomendasi meliputi peningkatan strategi promosi yang kreatif, penyesuaian harga yang fleksibel, dan penerapan strategi pemasaran berbasis data untuk meningkatkan efektivitas keputusan pembelian konsumen. Penelitian ini diharapkan memberikan kontribusi bagi pengembangan strategi pemasaran di industri perhotelan, khususnya bagi PT Hotel Kampung Sampireun, dan menjadi dasar untuk penelitian lanjutan dalam bidang ini.

Tantangan Membangun Kesetiaan Pelanggan di Era Digital: Menggali Peran Kualitas Layanan dalam Membentuk Loyalitas Pelanggan Ahass Ultra Jaya Syaifuddin Syaifuddin
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9825

Penelitian ini bertujuan untuk menginvestigasi peran kualitas layanan dalam membentuk loyalitas pelanggan di Ahass Ultra Jaya Garut. Metode penelitian deskriptif dan asosiatif dengan pendekatan kuantitatif digunakan dalam penelitian ini. Data primer diperoleh melalui wawancara dengan 90 pelanggan Ahass Ultra Jaya Garut. Hasil analisis data menunjukkan adanya hubungan yang kuat dan signifikan antara kualitas layanan dan loyalitas pelanggan, dengan koefisien korelasi sebesar 0,788 dan nilai signifikansi 0,000 < 0,05. Hal ini mengindikasikan bahwa semakin baik kualitas layanan, semakin tinggi loyalitas pelanggan. Penelitian ini memberikan landasan bagi perusahaan untuk meningkatkan fokus dan investasi pada upaya peningkatan kualitas layanan sebagai strategi untuk mempertahankan dan meningkatkan kesetiaan pelanggan di era digital.

Title

Found 13 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 13 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 13 Documents
Search