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This Author published in this journals
All Journal Jurnal Mirai Management Applied Information System and Management Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Coopetition : Jurnal Ilmiah Manajemen International Journal of Economics (IJEC) Journal of Bussines Management Basic SINTESA Jurnal Masyarakat Berdikari dan Berkarya (MARDIKA)
Syaifuddin Syaifuddin
Universitas Sebelas April
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : SINTESA

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Penerapan Customer Relationship Management dalam Meningkatkan Kepuasan dan Loyalitas Pelanggan PPMU Foundation Bandung Syaifuddin
SINTESA Vol. 13 No. 1 (2022): Sintesa
Publisher : SINTESA

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Abstract

PPMU Foundation is a non-profit organization engaged in social education with a focus on the issue of equity in access to education for the society, especially the poor. The organization has a mission to support the community in accessing education through funding programs from donors. To build a good relationship with donors, an effective information system is needed. Interactive Customer Relationship Management (i-CRM) information system is one of the best alternative solutions. I-CRM can provide an interaction between PPMU Foundation and donors interactively. Collecting data is conducted by observation, interviews, questionnaires and literature studies. Information system development using RAD model, which includes UML, use case diagram, sequence class, statechart and activity. The purpose of the research is to build interactive customer relationship management (i-CRM) in increasing donor satisfaction and loyalty. The result of this research is that the i-CRM website can provide interactive communication with donors, with 76.13% of donors stated that the information provided by i-CRM is good, 55% stated that i-CRM is easy to use, and 90% stated that i-CRM improves service quality.
Marketing Strategy In Regional Public Company Bank Perkreditan Rakyat Bank Sumedang Dedi Setiawan; Syaifuddin Syaifuddin
SINTESA Vol. 14 No. 2 (2023): Sintesa
Publisher : SINTESA

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Abstract

The focus of this research is to examine the phenomenon of marketing strategy at the Regional Public Company of the People's Credit Bank, Bank Sumedang. The purpose of this study is to determine the supporting and inhibiting factors as well as marketing strategy efforts at Perumda BPR Bank Sumedang in increasing income, with the marketing mix approach (Marketing Mix) or 7P, Product, Price, Place, Promotion, People, Physical evidence, and Process, using SWOT analysis, this research method is descriptive qualitative. The data analysis technique used is qualitative data analysis and SWOT analysis. Data collection techniques are interviews, documentation studies, and observation. The results showed that the Marketing Strategy at Perumda BPR Bank Sumedang includes Market Segmentation, Targeting, Positioning, and Differentiation, has been implemented quite well, and one of the Marketing Mix approaches namely Products is a supporting factor for the implementation of marketing strategies where Bank Sumedang is part of completeness of regional autonomy so that the products offered better understand customer desires, while the inhibiting factor in the implementation of marketing strategies is the lack of employees who focus on marketing, in order to increase Bank Sumedang's income to encourage digital transformation to increase competitiveness and get Fee base income. through SWOT analysis shows a very favorable situation for Bank Sumedang because it has opportunities and strengths, so that in this position the company must support an aggressive growth policy.
Co-Authors Dedi Setiawan Egi Maulana Yusuf Paroli Paroli Suca Rusdian Sukmayadi