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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Review Pendidikan dan Pengajaran (JRPP) Edunity: Kajian Ilmu Sosial dan Pendidikan
Ni Made Rastini
Fakultas Ekonomi dan Bisnis Universitas Udayana
Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Role Of Brand Image In Mediating The Influence Of Green Products On Purchasing Decisions (A Study On Consumers Of Pt. Work By Pak Oles Soccer) Tamaja, Ketut Wahyu; Rastini, Ni Made; Seminary, Ni Ketut; Pramudana, Komang Agus Satria
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 3 No. 9 (2024): Edunity: Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v3i9.303

Abstract

Environmental damage caused by non-recyclable materials is an opportunity for business people to create environmentally friendly products. This study aims to explain the influence of green products on purchasing decisions, the influence of green products on brand image, the influence of brand image on purchase decisions, and the role of brand image in mediating the impact of green products on the purchase decision of PT. Karya Pak Oles Tokcer. The method of determining the sample in this study is non-probability sampling using the purposive sampling technique so that the sample involved in the study is 100 people. The analysis techniques used are path analysis and mediation role testing. The results show that green products have a positive and significant effect on purchasing decisions; Green products have a positive and significant impact on the brand image; the brand image has a positive and significant effect on product purchase decisions; the Brand image can mediate part of the influence of green products on purchasing decisions. The practical implications of this research can make a valuable contribution to the management of PT. Mr. Oles Tokcer in improving consumer purchasing decisions for PT. Karya Pak Oles Tokcer.
Peran Brand Trust Memediasi Pengaruh E-Wom Terhadap Keputusan Pembelian (Studi Pada Rumah Makan Nami Rasa Kabupaten Tabanan) Putri, Ni Made Siska Namira; Rastini, Ni Made
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i7.60698

Abstract

The growth of the current business sector shows an increase in intense competition, especially in the culinary business field. The increasing number of restaurants and eateries in Bali Province has resulted in tighter competition among culinary entrepreneurs. Based on this phenomenon, business actors must have the right business strategy to survive and remain competitive amid the increasingly fierce competition among culinary business players. This study aims to analyze the role of brand trust in mediating the influence of electronic word of mouth (e-WOM) on consumer purchasing decisions. This research was conducted at the Nami Rasa Restaurant, Tabanan Regency with a sample of 100 respondents using a non-probability sampling method with a purposive sampling technique based on respondents who were at high school level, had searched for and read reviews on online platforms about the Nami Rasa Restaurant, and had bought food at the Nami Rasa Restaurant in the last 3 (three) months when this research was conducted.. The data analysis techniques used were descriptive analysis and inferential analysis, including path analysis, Sobel test, and VAF test. The results showed that e-WOM has a positive and significant influence on purchasing decisions. e-WOM also has a positive and significant influence on brand trust. Brand trust has a positive and significant influence on purchasing decisions. Brand trust partially mediates the influence of product quality on purchasing decisions at Nami Rasa Restaurant in Tabanan Regency. The implication of this research can serve as a consideration and input for Nami Rasa Restaurant in improving consumer purchasing decisions by considering the variables of e-WOM and brand trust.
PERAN BRAND LOVE MEMEDIASI PENGARUH BRAND IMAGE TERHADAP REPURCHASE INTENTION STUDI PADA KONSUMEN H&M DI KOTA DENPASAR Sudiartana, I Wayan Dode; Pramudana, Komang Agus Satria; Rastini, Ni Made; Ekawati, Ni Wayan
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.32728

Abstract

Fashion merupakan salah satu industri yang terus berkembang pesat di era globalisasi. Salah satu merek fashion terkemuka yang ada di Indonesia adalah H&M. Penelitian ini dilakukan di H&M Kota Denpasar. Tujuan penelitian ini untuk menjelaskan pengaruh brand love memediasi pengaruh brand image terhadap repurchase intention. Penelitian ini menggunakan teori Perilaku Konsumen dengan jumlah sampel 120 orang dan menggunakan teknik purposive sampling. Pengumpulan data dalam penelitian ini dilakukan dengan metode kuesioner. Penelitian ini menggunakan teknik Path Analysis, Uji Asumsi Klasik, Uji Sobel dan Uji VAF. Temuan penelitian menunjukkan bahwa brand image memiliki pengaruh positif dan signifikan terhadap niat beli ulang (repurchase intention), serta memiliki pengaruh positif dan signifikan terhadap brand love dan brand loyalty. Selain itu, brand love juga berpengaruh positif dan signifikan terhadap niat beli ulang, dengan berperan sebagai mediator antara pengaruh brand image dan niat beli ulang. Implikasi pada penelitian ini terhadap pengembangan dapat digunakan oleh H&M Kota Denpasar dalam mengembangkan strategi yang tepat sesuai dengan pola perilaku konsumen.
Co-Authors Komang Agus Satria Pramudana Ni Wayan Ekawati Putri, Ni Made Siska Namira Seminary, Ni Ketut Sudiartana, I Wayan Dode Tamaja, Ketut Wahyu