Article Per Year (5 Year)
p-Index From 2020 - 2025
0.702
P-Index
This Author published in this journals
All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Edunity: Kajian Ilmu Sosial dan Pendidikan
Komang Agus Satria Pramudana
Universitas Udayana
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
The Role Of Brand Image In Mediating The Influence Of Green Products On Purchasing Decisions (A Study On Consumers Of Pt. Work By Pak Oles Soccer) Tamaja, Ketut Wahyu; Rastini, Ni Made; Seminary, Ni Ketut; Pramudana, Komang Agus Satria
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 3 No. 9 (2024): Edunity: Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v3i9.303

Abstract

Environmental damage caused by non-recyclable materials is an opportunity for business people to create environmentally friendly products. This study aims to explain the influence of green products on purchasing decisions, the influence of green products on brand image, the influence of brand image on purchase decisions, and the role of brand image in mediating the impact of green products on the purchase decision of PT. Karya Pak Oles Tokcer. The method of determining the sample in this study is non-probability sampling using the purposive sampling technique so that the sample involved in the study is 100 people. The analysis techniques used are path analysis and mediation role testing. The results show that green products have a positive and significant effect on purchasing decisions; Green products have a positive and significant impact on the brand image; the brand image has a positive and significant effect on product purchase decisions; the Brand image can mediate part of the influence of green products on purchasing decisions. The practical implications of this research can make a valuable contribution to the management of PT. Mr. Oles Tokcer in improving consumer purchasing decisions for PT. Karya Pak Oles Tokcer.
PERAN BRAND IMAGE MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP PURCHASE INTENTION (Studi Pada Kedai Berbagi Kopi Peguyangan Denpasar) Sastrawan, Kadek Adi; Pramudana, Komang Agus Satria
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 3 (2024): Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024 (Special Issue)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.31046

Abstract

The large amount of coffee production in Indonesia is certainly a business opportunity by processing coffee products into coffee-based drinks. Supported by abundant raw materials and a large market, Indonesia holds great potential for the development of its coffee processing industry. This creates an excellent opportunity for entrepreneurs to venture into the coffee processing business. This research was conducted at the Kedai Berbagi Kopi, North Denpasar. The aim of this research is to explain the influence of brand image mediating the influence of social media marketing on purchase intention. This research uses Consumer Behaviour as a theoretical basis with a sample size of 100 people and uses purposive sampling techniques. The data collection was conducted through interviews, observation, and questionnaires. The analysis methods used include Classic Assumption Test, Path Analysis, and VAF TestTop of FormBottom of Form. Based on the analysis results, it was found that social media marketing has a positive and significant influence on purchase intention, social media marketing has a positive and significant influence on brand image, brand image has a positive and significant influence on purchase intention, and brand image can partially mediate the influence of social media marketing on purchase intention. The implications of these results can be utilized by Kedai Berbagi Kopi Peguyangan in developing appropriate strategies according to consumer behavior patterns.
PENGARUH CONTENT MARKETING TERHADAP REPURCHASE INTENTION DENGAN CUSTOMER ENGAGEMENT SEBAGAI VARIABEL MEDIASI (STUDI PADA KONSUMEN KOPI JANJI JIWA) Eramahardika, Ni Made Erryanjani; Pramudana, Komang Agus Satria
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 3 (2024): Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024 (Special Issue)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.31074

Abstract

Salah satu strategi yang dapat dilakukan oleh perusahaan guna menarik perhatian konsumen untuk membeli kembali produk yang ditawarkan adalah dengan menerapkan strategi content marketing, tak terkecuali coffee shop dengan jumlah gerai terbanyak di Indonesia yakni Kopi Janji Jiwa. Penelitian ini bertujuan untuk menganalisis pengaruh content marketing terhadap repurchase intention yang dimediasi oleh customer engagement pada konsumen Kopi Janji Jiwa di Kota Denpasar. Penentuan sampel pada penelitian ini menggunakan teknik purposive sampling dengan jumlah yang ditetapkan yakni 100 responden. Pada penelitian ini, pengumpulan data menggunakan metode survei melalui penyebaran kuesioner online kemudian dianilisis menggunakan metode analisis statistik deskriptif, analisis statistik inferensial, path analysis dan uji sobel. Hasil analisis pada penelitian ini menunjukkan content marketing berpengaruh positif dan signifikan terhadap repurchase intention, content marketing berpengaruh positif dan signifikan terhadap customer engagement, customer engagement berpengaruh positif dan signifikan terhadap repurchase intention serta customer engagement mampu memediasi pengaruh content marketing terhadap repurchase intention.
PERAN BRAND LOVE MEMEDIASI PENGARUH BRAND IMAGE TERHADAP REPURCHASE INTENTION STUDI PADA KONSUMEN H&M DI KOTA DENPASAR Sudiartana, I Wayan Dode; Pramudana, Komang Agus Satria; Rastini, Ni Made; Ekawati, Ni Wayan
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.32728

Abstract

Fashion merupakan salah satu industri yang terus berkembang pesat di era globalisasi. Salah satu merek fashion terkemuka yang ada di Indonesia adalah H&M. Penelitian ini dilakukan di H&M Kota Denpasar. Tujuan penelitian ini untuk menjelaskan pengaruh brand love memediasi pengaruh brand image terhadap repurchase intention. Penelitian ini menggunakan teori Perilaku Konsumen dengan jumlah sampel 120 orang dan menggunakan teknik purposive sampling. Pengumpulan data dalam penelitian ini dilakukan dengan metode kuesioner. Penelitian ini menggunakan teknik Path Analysis, Uji Asumsi Klasik, Uji Sobel dan Uji VAF. Temuan penelitian menunjukkan bahwa brand image memiliki pengaruh positif dan signifikan terhadap niat beli ulang (repurchase intention), serta memiliki pengaruh positif dan signifikan terhadap brand love dan brand loyalty. Selain itu, brand love juga berpengaruh positif dan signifikan terhadap niat beli ulang, dengan berperan sebagai mediator antara pengaruh brand image dan niat beli ulang. Implikasi pada penelitian ini terhadap pengembangan dapat digunakan oleh H&M Kota Denpasar dalam mengembangkan strategi yang tepat sesuai dengan pola perilaku konsumen.
Co-Authors Eramahardika, Ni Made Erryanjani Ni Made Rastini Ni Wayan Ekawati Sastrawan, Kadek Adi Seminary, Ni Ketut Sudiartana, I Wayan Dode Tamaja, Ketut Wahyu