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Strategi Pemasaran Sayuran di Perusahaan Pacet Segar Cianjur Yeni Kusumaway; Tengku Harunur Rasyid
Jurnal Sagu Vol 8, No 01 (2009)
Publisher : Universitas Riau

This research was a case study of pacet segar, a vegetable wholesaler in Cianjur, West Java, which aimed to: 1) assess its marketing strategies, 2) analyze its external and internal factors influencing those strategies, and 3) recommend alternative marketing strategies. Data were collected through observation, interview and literature stud. Data analysis included: 1) analysis of existing marketing strategies by describing the target market (segmentation, targeting and positioning) and the marketing mix (product, price, promotion and distribution), 2) analysis of internal and external factors by SWOT matrix to suggest alternative strategies. Identification, scoring and rating of the factors were based on interviews with company management. Research findings recommended that the company choose selective specialization target market in combination with risk spreading and service-based positioning. For the marketing mix, the company was suggestion to: 1) maintain product quality, 2) apply intensive distribution, 3) shorten the period of product price contract, and 4) increase affordable promotion.

MANAJEMEN MUTU PRODUK HORTIKULTURA DI HYPERMART PEKANBARU Tengku Harunur Rasyid; Yeni Kusumawaty
Indonesian Journal of Agricultural Economics Vol 9, No 1 (2018)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.9.1.120-136

The presence of today's modern market has offer a complete shopping place known as the concept of "one stop shopping". Hypermart Pekanbaru has a vision and mission that emphasizes quality, including the quality of perishable fruit and vegetables. This study aimed to examine: (1) Diversity of agricultural products, especially horticulture available in Hypermart Pekanbaru; (2) Horticultural product quality standard applied by the company and (3) Fruit and vegetable quality control process implemented in Hypermart Pekanbaru. The research method used was case study, to understand in depth complex problems in Hypermart Pekanbaru. Primary data collection is done by observation and interview with management and company employees, while secondary data through literature study. The results showed that: (1) The diversity of horticultural products in Hypermart Pekanbaru consists of local fruit, imported fruit, local vegetables and imported vegetables; (2) The quality standard set by Department Produce Hypermart Pekanbaru is from the aspect of product freshness, product appearance, and product quality based on the shape, size, weight, texture and product packaging according to the characteristics of each fruit and vegetables and (3) Stages of quality control process fruits and vegetables that are implemented in Hypermart Pekanbaru include local supplier selection process, standardization of fruit and vegetable products according to predetermined criteria, and carrying out daily management activities especially maintaining hygiene aspects of storage area, preparation and sales of fruit and vegetables.

RAISING THE AWARENESS OF HALAL PRODUCTS AMONG INDONESIAN CONSUMERS: ISSUES AND STRATEGIES Tengku Harunur Rasyid
Indonesian Journal of Agricultural Economics Vol 1, No 01 (2010)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.1.01.%p

The bargaining power of consumers is a significant factor that determines the structure ofindustry competition. Due to the fact that the majority of Indonesians are Muslim, issues on nonhalal products have significant impact on processed food business. In regards to this increasedawareness in the community, there are some problems related to processed food businesses,which are consumers’ perceptions, producers’ concerns, limited number of accreditationinstitution ofice, and costly procedures of halal certification. Analysis of this issues used SoftSystem Methodology (SSM), where the transformation processes expected was set up, scenarioswere built and strategies in raising halal awareness were developed based on scenarios. Theconclusion is that the government should be able to evaluate the impact and immediacy of theissues, and developing appropriate strategies to establish a favorable business environment aswell as satisfy community’s needs. The successful of this strategy definitely is unable to get bywithout the government’s seriousness in performing its function as public servant andgovernment’ political will to protect the communi t y f rom publi c decept ion acti ons.

Potensi Tanaman Sagu di Sentra Produksi Kabupaten Kepulauan Meranti dan Indragiri Hilir Provinsi Riau sebagai Sumber Karbohidrat Lokal Kusumawaty, Yeni; Harahap, Heryudarini; Gevisioner; Rasyid, Tengku Harunur; Warso Syahputra, Hasan; Hadi, Syaiful; Seygita, Vivin; Laily, Noer; Mulawati Purwanti Noviana, Ika
IPTEKIN Jurnal Kebijakan Pembangunan dan Inovasi Vol. 6 No. 2 (2024)
Publisher : Badan Riset dan Inovasi Daerah (BRIDA) Provinsi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Di Provinsi Riau, penanaman sagu terluas terdapat di Kabupaten Kepulauan Meranti dan Kabupaten Indragiri Hilir. Komoditas sagu sangat potensial dikembangkan di Provinsi Riau untuk mendukung perekonomian masyarakat dan ketahanan pangan, namun saat ini pengolahan sagu masih belum berkembang secara signifikan. Penelitian ini mengkaji lebih lanjut potensi eksisting tanaman sagu dan potensi produk olahan sagu di dua sentra sagu di Riau untuk mendukung pengembangan karbohidrat lokal non beras. Penelitian ini dilakukan di Kabupaten Kepulauan Meranti dan Kabupaten Indragiri Hilir, yang dipilih berdasarkan purposive sampling, yakni dua kabupaten penghasil sagu terbesar di Provinsi Riau. Jenis data yang dikumpulkan adalah data primer dan sekunder. Pengumpulan data primer dilakaukan dengan menggunakan metode wawancara secara mendalam (in-depth interview) dan Focus Group Discussion (FGD). Hasil penelitian menyimpulkan bahwa: (1) Potensi dan produksi sagu pada dua kabupaten yaitu Kabupaten Kepulauan Meranti dan Indragiri Hilir relatif cukup untuk mensuplai pasar sagu di Indonesia, namun belum ada pencadangan sagu untuk menjamin suplai sagu sebagai bahan baku karbohidrat lokal di Provinsi Riau dan (2) Terdapat perbedaan data ketersediaan sagu untuk dikonsumsi di Provinsi Riau antara data Neraca Bahan Makanan (NBM) 2022 yaitu 37,22 kg/kapita/tahun dengan hasil penelitian di lapangan yaitu berkisar antara 4,25 – 8,50 kg/kapita/tahun. Perbedaan ini disebabkan terdapatnya persentase yang cukup besar dari sagu basah dan sagu kering yang dibawa keluar Kabupaten Kepulauan Meranti dan Indragiri Hilir yang belum terdata.

Omnibus Law and the Challenges of the Indonesian Agricultural Sector: an Islamic Perspective Rasyid, Tengku Harunur; Kusumawaty, Yeni
Islamic Research Vol 5 No 1 (2022): Islamic Research
Publisher : Perhimpunan Intelektual Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47076/jkpis.v5i1.119

In late 2020, the Indonesian Parliament enacted the Job Creation Law, known as the "Omnibus Law," which introduced significant amendments to various sectors, including agriculture. The law aims to boost food trade and increase private sector involvement in enhancing agricultural productivity. However, critics argue that the law disadvantages farmers by deprioritizing local agricultural products and heavily relying on imports to meet domestic food supply needs. Additionally, the law removes restrictions on foreign investment in horticulture and establishes a land bank to manage and redistribute idle lands. This article aims to analyze the impact of the Omnibus Law on Indonesia's agricultural sector, assessing its implications through both descriptive analysis and an Islamic perspective. A descriptive analysis approach was employed to compare the Omnibus Law with previous agricultural laws. The study evaluates the substance of the law, its effects on the agricultural sector, and its alignment with Islamic principles. The analysis reveals significant changes in agricultural policies, including increased reliance on imports, reduced prioritization of local products, and expanded foreign investment opportunities. These shifts present challenges for farmers and raise concerns about the sustainability of Indonesia's agricultural sector. By incorporating an Islamic perspective, this study highlights the need for a balanced approach that ensures fairness for farmers while supporting national agricultural productivity. The findings suggest policy adjustments to better align the Omnibus Law with sustainable and inclusive agricultural development in Indonesia.

Omnibus Law and the Challenges of the Indonesian Agricultural Sector: an Islamic Perspective Rasyid, Tengku Harunur; Kusumawaty, Yeni
Islamic Research Vol 5 No 1 (2022): Islamic Research
Publisher : Perhimpunan Intelektual Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47076/jkpis.v5i1.119

In late 2020, the Indonesian Parliament enacted the Job Creation Law, known as the "Omnibus Law," which introduced significant amendments to various sectors, including agriculture. The law aims to boost food trade and increase private sector involvement in enhancing agricultural productivity. However, critics argue that the law disadvantages farmers by deprioritizing local agricultural products and heavily relying on imports to meet domestic food supply needs. Additionally, the law removes restrictions on foreign investment in horticulture and establishes a land bank to manage and redistribute idle lands. This article aims to analyze the impact of the Omnibus Law on Indonesia's agricultural sector, assessing its implications through both descriptive analysis and an Islamic perspective. A descriptive analysis approach was employed to compare the Omnibus Law with previous agricultural laws. The study evaluates the substance of the law, its effects on the agricultural sector, and its alignment with Islamic principles. The analysis reveals significant changes in agricultural policies, including increased reliance on imports, reduced prioritization of local products, and expanded foreign investment opportunities. These shifts present challenges for farmers and raise concerns about the sustainability of Indonesia's agricultural sector. By incorporating an Islamic perspective, this study highlights the need for a balanced approach that ensures fairness for farmers while supporting national agricultural productivity. The findings suggest policy adjustments to better align the Omnibus Law with sustainable and inclusive agricultural development in Indonesia.

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