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Journal : IJAE

MANAJEMEN MUTU PRODUK HORTIKULTURA DI HYPERMART PEKANBARU Tengku Harunur Rasyid; Yeni Kusumawaty
Indonesian Journal of Agricultural Economics Vol 9, No 1 (2018)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.9.1.120-136

Abstract

The presence of today's modern market has offer a complete shopping place known as the concept of "one stop shopping". Hypermart Pekanbaru has a vision and mission that emphasizes quality, including the quality of perishable fruit and vegetables. This study aimed to examine: (1) Diversity of agricultural products, especially horticulture available in Hypermart Pekanbaru; (2) Horticultural product quality standard applied by the company and (3) Fruit and vegetable quality control process implemented in Hypermart Pekanbaru. The research method used was case study, to understand in depth complex problems in Hypermart Pekanbaru. Primary data collection is done by observation and interview with management and company employees, while secondary data through literature study. The results showed that: (1) The diversity of horticultural products in Hypermart Pekanbaru consists of local fruit, imported fruit, local vegetables and imported vegetables; (2) The quality standard set by Department Produce Hypermart Pekanbaru is from the aspect of product freshness, product appearance, and product quality based on the shape, size, weight, texture and product packaging according to the characteristics of each fruit and vegetables and (3) Stages of quality control process fruits and vegetables that are implemented in Hypermart Pekanbaru include local supplier selection process, standardization of fruit and vegetable products according to predetermined criteria, and carrying out daily management activities especially maintaining hygiene aspects of storage area, preparation and sales of fruit and vegetables.
RAISING THE AWARENESS OF HALAL PRODUCTS AMONG INDONESIAN CONSUMERS: ISSUES AND STRATEGIES Tengku Harunur Rasyid
Indonesian Journal of Agricultural Economics Vol 1, No 01 (2010)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.1.01.%p

Abstract

The bargaining power of consumers is a significant factor that determines the structure ofindustry competition. Due to the fact that the majority of Indonesians are Muslim, issues on nonhalal products have significant impact on processed food business. In regards to this increasedawareness in the community, there are some problems related to processed food businesses,which are consumers’ perceptions, producers’ concerns, limited number of accreditationinstitution ofice, and costly procedures of halal certification. Analysis of this issues used SoftSystem Methodology (SSM), where the transformation processes expected was set up, scenarioswere built and strategies in raising halal awareness were developed based on scenarios. Theconclusion is that the government should be able to evaluate the impact and immediacy of theissues, and developing appropriate strategies to establish a favorable business environment aswell as satisfy community’s needs. The successful of this strategy definitely is unable to get bywithout the government’s seriousness in performing its function as public servant andgovernment’ political will to protect the communi t y f rom publi c decept ion acti ons.