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All Journal MANAJEMEN DEWANTARA Jurnal Ilmiah Manajemen Ubhara Jurnal Bisnis, Manajemen, dan Ekonomi International Journal of Management and Business (IJMB) Innovative: Journal Of Social Science Research Journal of Innovative and Creativity
Yesi Gusteti
Universitas Dharmas Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : MANAJEMEN DEWANTARA

 1 
PENGARUH PENDIDIKAN DAN PELATIHAN KEWIRAUSAHAAN TERHADAP MINAT MASYARAKAT BERWIRAUSAHA (STUDI KASUS DI BALAI LATIHAN KERJA KABUPATEN BUNGO) Septawati Patimah Septawati Patimah; Mayroza Wiska; Yesi Gusteti
MANAJEMEN DEWANTARA Vol 6 No 2 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i2.12549

Abstract

This study was conducted to find out the effect of entrepreneurship education and training on people's interest in entrepreneurship (a case study at the Bungo Regency Job Training Center). The purpose of this study was to find out and analyze the effect of education and job training on the public's interest in entrepreneurship. This research uses quantitative method, to collect the data used questionnaire. The data analysis technique with Validity Test, Reliability Test, Correlation Analysis, Multiple Linear Regression Analysis, Classical Assumption Test, T Test, F Test and Determination Test (R2). The population in this study were 224 respondents and 144 respondents were used as sample. The results of the study showed that partially (t test) it is proven that entrepreneurship education has a significant effect on people's interest in entrepreneurship, the entrepreneurship training has a significant effect on the people's interest in entrepreneurship, simultaneously ( test f) together with entrepreneurship education and training have a significant effect on entrepreneurship interest. The Adjusted R2 value is 0.624, which means that all independent variables can affect 62.4% of the dependent variable. While the remaining 37.6% can be influenced by other factors not tested in this study.
PENGARUH SALURAN PENJUALAN DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pabrik Tahu Bapk Tarwoto di Nagari Kurnia Selatan, Kec. Sungai Rumbai) Ike Frandika Wibowo; Yesi Gusteti; Kelik Purwanto
MANAJEMEN DEWANTARA Vol 6 No 3 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i3.13145

Abstract

Researchers want to see how far the influence of sales channels and product quality on customer loyalty. This study was conducted to find out and analyze what kind of influence is caused by sales channels and product quality on customer loyalty at the tofu factory of Mr. Tarwoto. The purpose of this study was to determine and analyze "The Effect of Sales Channels and Product Quality on Customer Loyalty at Mr Tarwoto's Tofu Factory". This study uses quantitative methods, by distributing questionnaires, the respondents who are used as samples are 110 respondents. The results of this study indicate that based on the results of the F test, it is found that the sales channel (X1) and product quality (X2) have a significant simultaneous effect on customer loyalty (Y) by comparing the F value with F because the F value is greater than the F value ( 135,439 > 3.08). F value 135,439 with a significant level (0.000<0.005). Then it is obtained that Ho is rejected and H3 is accepted, which means that this is done jointly between sales channels, product quality has a significant effect on customer loyalty. The value of Adjust R square is 0.712, this shows that the contribution of sales channel variables and product quality to loyalty is 0.712, which means that sales channels and product quality to purchasing decisions are 71.2% while 28.8% is influenced by other factors.
PENGARUH PENDIDIKAN KEWIRAUSAHAAN, LINGKUNGAN KELUARGA DAN MOTIVASI TERHADAP MINAT BERWIRAUSAHA (STUDI KASUS MAHASISWA MANAJEMEN 2018-2021) Febiola; Yesi Gusteti; Eka Ermawati
MANAJEMEN DEWANTARA Vol 6 No 3 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i3.13146

Abstract

The purpose of this study was to determine how influential the variables of entrepreneurship education, family environment and motivation on management student'entrepreneurial interest were. The method is a quantitative method. The population and sample in this study were all management students 2018-2022 as many as 128 people. The study resulted in an R coefficient of (0.717) and an Adjusted R Square coefficient of (0.503) this means that there is an influence of entrepreneurship education, family environment and motivation of (50.3%) and the rest (49.7%) is influenced by variables others not investigated. Entrepreneurship education has a positive and significant effect on management entrepreneurship interest, it is known that the t-count value is 2.961 which is greater than t-table of 1.979, family environment has a positive and significant effect on interest in management entrepreneurship. It is known that the t-count value is 6.991 which is greater than t- the table is 1.979, and motivation has a positive and significant effect on management's entrepreneurial interest, it is known that the t-count value of 4.661 is greater than the t-table of 1.979. Entrepreneurship education, family environment, motivation have a positive and significant influence on the entrepreneurial interest of management students, it is known that the fcount value of 43,772 is greater than ftable of 2.68, which is 43,772 > 2.68 with a significance level of 0.000. So Ho is rejected and Ha is accepted. In conclusion, entrepreneurship education, family environment and motivation in this study simultaneously and partially have a positive and significant effect on management students' entrepreneurial interest.
ANALISIS PENGARUH EXPERIENTAL MARKETING DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN G COFFEE KOTO BARU(Studi Kasus G Coffee Koto Baru Kabupaten Dharmasraya) Kameliya; Fenisi Resty; Yesi Gusteti
MANAJEMEN DEWANTARA Vol 6 No 3 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i3.13206

Abstract

Metode pada penelitian ini adalah metode kuantitatif dan pengambilan data menggunakan koesioner. Populasi dalam penelitian ini adalah pelanggan G Coffee Koto Baru sebagai pembeli makanan atau minuman. Responden yang dijadikan sampel yaitu 100 responden. Berdasarkan dari hasil penelitian diketahui bahwa nilai koefisien korelasi (R²) adalah 0,768.Artinya terdapat hubungan yang kuat antara variabel experiental marketing dan kepuasan pelanggan terhadap variabel loyalitas pelanggan G Coffee sebesar 0,76,8% karena R mendekati 1, sedangkan angka R² (R Squere) dapat dijelaskan pada variabel dependen loyalitas pelanggan sebesar 0,590 atau 0,59,0% sedangkan Adjusted R Squere (Koefisien determinasi) sebesar 0,582, yang artinya pengaruh variabel experiental marketing dan kepuasan pelanggan terhadap loyalitas pelanggan sebesar 58,2% sedangkan 41,8% dipengaruhi faktor lain. Secara simultan experiental marketing dan kepuasan pelanggan berpengaruh signifikan terhadap loyalitas pelanggan.
Co-Authors Alex Ferdinal Anggy Qurnia Ra’afi Hasibuan Bagus Aji Pamungkas Bima Adi Prayoga Dini Elida Putri Eka Ermawati Eni Marlina Febiola Fenesy Resty Ike Frandika Wibowo Jujuk Juan Colin Kameliya Kelik Purwanto, Kelik Munawaroh Munawaroh Resty, Fenisi Riezky Ananda Putra Santoso Rina Rina Septawati Patimah Septawati Patimah Sisra Elpina Wiska, Mayroza