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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi JRMB (JURNAL RISET MANAJEMEN & BISNIS) International Journal of Scientific Multidisciplinary Research (IJSMR) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Journal of Management and Social Sciences Mount Hope Global Economic Journal International Journal of Economics, Business and Innovation Research
Cut Fitri Rostina
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Journal : JRMB (JURNAL RISET MANAJEMEN

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PENGARUH MEREK DAN DISTRIBUSI PRODUK TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM FREN’O PADA PT. RIA TIRTA MAKMUR MEDAN Cut Fitri Rostina
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 2, No 3 (2017)
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (488.488 KB) | DOI: 10.30743/jrmb.v2i3.319

Abstract

This paper is part of the research that investigates the effect of trademark and product distribution on consumer purchasing decisions. The research was conducted at PT. Ria Tirta Makmur Medan and focused on selling Fren'O branded drinking water that is considered less well known in the market and has been a lot of complaining from consumers as indicated by previous research. This study is a quantitative and explanatory descriptive study involving 150 people as a population and 109 people as samples which is performed through the Slovin formula. The method of data collection is through the questioner as the main instrument, while interviews and documents are also used as a complement. Statistical data is processed through multiple regression analysis and the result of the research indicates that trademark and product distribution simultaneously have positive and significant influence to consumer purchasing decision. Partially variable of trademark (brand) and product distribution each has positive and significant influence to consumer purchasing decision, and simultaneously, trademark and product distribution variables give effective contribution equal to 76% to purchasing decision. In conclusion, simultaneously and partially trademark and product distribution significantly influence Fren'O drinking water purchase decision at PT. Ria Tirta Makmur-Medan.
Co-Authors Aida Zahra Nabila Angelina Putri Dearni Annisa Ramandha Putri Siahaan Desi Andriyanti Br. Simamora Devi Eliana Damanik Dian Dewita Pakpahan ElsaPanjaitan Panjaitan Enita Dearni Purba Fahtin Fahtin FAUZI Fauzi Fauzi Ignes Julied Mery Chrismes Siregar Indha Aprida Sutari Jonathan Rajagukguk Joshua Febriko Manalu Juliana Elisabeth Br. Sinurat Krisna Dinata Putri Situmorang Krista Moldofa Nadeak Ling Meri Maria Magdalena Br Manurung Meilinda Meri Diana Putri Purba Nadia H. Hutabarat Rasinta Ria Ginting Rona Bernike Br Sinuhaji Ruth Herlina Simorangkir Sofiyan Syaifuddin Syaifuddin Syakina Falshabilla Adisty Lubis Syalom Triyosefin Lumban Toruan Talinaizisokhi Harefa Tiarmin Sitanggang Titi Murni Gea Tri Yuni Sari Sinisuka Trisna Magdalena Ully Monica Br.Damanik Wesly Wiliam Wiliam Yehezkiel Leonardo P Sitorus Yenni Manihuruk Yusra Muthia Rahman Yusuf Ronny Edward Zefrin Sitinjak Zose Andreas Putra