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All Journal Ecopreneur.12 MANAGERE : Indonesian Journal of Educational Management International Journal of Multi Discipline Science (IJ-MDS)
Nuning Nurna Dewi
Universitas Maarif Hasyim Latif, Sidoarjo
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Ecopreneur.12

 1 
PERAN KEPEMIMPINAN TRANSFORMASIONAL TERHADAP PERKEMBANGAN BMT UGT SIDOGIRI CABANG SURABAYA Nuning Nurna Dewi; Achmad Fathoni Rodli; Maslahatus Saidah; Maris Wahidatul ‘Ailah; Relita Rofiqoh
Ecopreneur.12 Vol 5, No 1 (2022): April 2022
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v5i1.1698

Abstract

The research entitled "Transformational Leadership Role Towards the Development of BMT UGT Sidogiri Surabaya Branch" is the result of field research to answer the question: What is the transformational leadership style in BMT UGT Sidogiri Surabaya branch? What is the role of transformational leadership style towards the development of BMT UGT Sidogiri Surabaya branch?. Descriptive analysis of the analysis is describing and analyzing the data that the author obtained from observations, interviews, and documentation and conducting research at bmt UGT Sidogiri surabaya branch on the application of transformational leadership style and the role of transformational leadership style to developments in BMT UGT Sidogiri surabaya branch. The results showed that the leadership style of the head of BMT UGT Sidogiri surabaya branch has a transformational leader character according to Bass and Aviola (1994) known as "4 I", namely: (1). Idealized influence, (2). Inspirational motivation, (3). Intellectual stimulation, (4). Individualized consideration. Transformational leadership role has an impact on the development of BMT UGT Sidogiri, namely: (1). Improving Employee performance, (2). Improving employee professionalism, (3). Increasing employee creativity, (4). Increasing employee and customer confidence in BMT UGT Sidogiri Surabaya branch, (5). Improving the image of BMT UGT Sidogiri Surabaya branch
THE EFFECT OF DIFFERENCE STRATEGY, MARKET ORIENTATION, AND PRICE PERCEPTION ON COMPETITIVE ADVANTAGE IN THE MARKETPLACE Nuning Nurna Dewi; Ida Putri Nur Cahyani; Nikma Yucha
Ecopreneur.12 Vol 5, No 2 (2022): Oktober 2022
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v5i2.2037

Abstract

This study aims to determine the effect of differentiation strategy, market orientation, and price perceptions on competitive advantage in the marketplace. This research was conducted on students of the Faculty of Economics and Business, with a population of 541 students. The sampling technique for this study used nonprobability sampling with the purposive sampling method. The data analysis technique used in this study is Multiple Linear Regression Analysis. Based on the results of data analysis, it was found that the differentiation strategy partially had a positive and insignificant effect on competitive advantage with value. Meanwhile, the market orientation variable partially has a positive and significant impact on competitive advantage. And the price perception variable partially has a positive and significant impact on competitive advantage. Thus it can be concluded that the differentiation strategy, market orientation, and price perception simultaneously positively and significantly impact competitive advantage. From the analysis results, the coefficient of determination (R2) is 0.405. This means that the three variables of differentiation strategy, market orientation and price perception contribute 40.5% to competitive advantage. In contrast, the remaining 59.5% is a contribution/contribution of other variables not observed in this study.
Co-Authors Ach Fathoni Rodli Achmad Fathoni Rodli Ida Putri Nur Cahyani Insan Suwanto Maris Wahidatul ‘Ailah Maslahatus Saidah Nikma Yucha Niswatin Niswatin Relita Rofiqoh