Article Per Year (5 Year)
p-Index From 2021 - 2026
0.947
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Ekonomika Jurnal Manajemen TECHNOBIZ : International Journal of Business
Zubaidah Warni
Universitas Palembang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Pengaruh Kepribadian, Demografi dan Lingkungan Terhadap Minat Berwirausaha Penjual Martabak Manis di Kayu Agung Kabupaten Ogan Komering Ilir Zubaidah Warni
Ekonomika Vol 15 No 1 (2022): Jurnal Ilmiah Ekonomika
Publisher : Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study uses the independent variable personality (X1), demographic (X2) and environment (X3), as well as the dependent variable interest in entrepreneurship. (Y). Sources of data in the form of questionnaires obtained by survey and interview methods. From the results of the multiple regression test, it is known that personality has a significant positive effect of 0.593 on the entrepreneurial interest of selling sweet martabak in Kayu Agung, Ogan Komering Ilir Regency, demographics has a significant positive effect of 0.445 on the entrepreneurial interest of sweet martabak sellers in Kayu Agung, Ogan Komering Ilir Regency, Environment has a positive effect significant 0.395 on the entrepreneurial interest of sweet martabak sellers in Kayu Agung, Ogan Komering Ilir Regency. The results of the coefficient of determination of personality, demographic and environmental variables were able to explain the variation of entrepreneurial interest in sweet martabak sellers in Kayu Agung, Ogan Komering Ilir Regency by 60.8% while the remaining 39.2% was explained by other variables outside of this study.
THE INFLUENCE OF WORDS OF MOUTH AND BRAND IMAGE ON MCDONALDS PRODUCT PURCHASE DECISIONS IN PALEMBANG CITY (CASE STUDY OF WORLD BRANDS THAT SUPPORT ISRAEL) Zubaidah Warni; Alditya Aris Rinandy
Jurnal Manajemen Vol 12 No 2 (2024): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v12i2.1144

Abstract

The war that occurred between Israel and Palestine at the end of 2023 has changed the world'sperception of brands. Especially if the brand supports Israel. The majority of countries carry outboycotts, but in Indonesia several brands that outside the country support Israel actually provideassistance to Palestine. Mcdonalds Indonesia is one of the biggest brands that has actually providedassistance to Palestine since the end of 2023 until now. McDonalds Indonesia itself received anaward from Baznas in 2024 for participating in providing assistance to Palestine. It is hoped that theinfluence of Word of Mouth on this matter will be able to maintain the number of consumers fromboycotting their products in Indonesia, especially since McDonalds has its own Brand Image. It ishoped that this will still be able to maintain the brand image which will ultimately make consumerscontinue to decide to consume McDonalds
PENGARUH LINGKUNGAN KERJA FISIK DAN NON FISIK TERHADAP KINERJA KARYAWAN PDAM TIRTA OGAN DI KABUPATEN OGAN ILIR Yenny Fariska; Nenny Octarinie; Zubaidah Warni
TECHNOBIZ : International Journal of Business Vol. 8 No. 1 (2025): April 2025
Publisher : TECHNOBIZ : International Journal of Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/technobiz.v8i1.121

Abstract

The work environment is one of the factors that affect employee job satisfaction. If the environment around the workplace gives an uncomfortable impression, employees feel lazy to work. The work environment is everything that surrounds the employee's workplace and can affect the way and work being done. This study aims to assess the effect of the physical work environment and non-physical work environment on employee performance. This research was conducted at PDAM Tirta Ogan Ogan Ilir Regency. The population in this study were all employees of PDAM Tirta Ogan Ogan Ilir Regency with a total sample of 95 people. This research uses SPSS 26 as a calculation tool.
PENGARUH KOMPENSASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN CV. JAYA GEMILANG PAGAR ALAM Sugeng Mianto Fane; Zubaidah Warni; Ahmad Brilian Alam
TECHNOBIZ : International Journal of Business Vol. 8 No. 2 (2025): Oktober 2025
Publisher : TECHNOBIZ : International Journal of Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/technobiz.v8i2.906

Abstract

The problem in this study is “do compensation and discipline have a partial and simultaneous effect on performance?” Hypothesis testing uses multiple linear regression analysis, through T-tests and F-tests, with the aim of determining the effect of independent variables on dependent variables at a 95% confidence level (a = 0.05). The results of the T-test on the compensation variable show a positive effect on performance, as seen from the t-value (5.403) > t table (2.042), significance (0.00) below or less than 0.05, while the work discipline variable has a positive effect on performance, as seen from the t count value (3.562) > t table (2.042) and significance (0.01) below or less than 0.05. In the F test, the variables and have a positive effect on performance, as seen from the F value (10.149) > F table (3.316), and significance (0.00) below or less than 0.05.
PENGARUH BUDAYA KERJA DAN TIM KERJA TERHADAP KINERJA KARYAWAN PADA PT. PLN (PERSERO) UNIT LAYANAN PELANGGAN MUARA ENIM Yuli Anita; Zubaidah Warni; Kardiyanto Kardiyanto
TECHNOBIZ : International Journal of Business Vol. 8 No. 2 (2025): Oktober 2025
Publisher : TECHNOBIZ : International Journal of Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/technobiz.v8i2.918

Abstract

Performance is the result of employee work in terms of quality, quantity, working time, and cooperation to achieve the objectives set by the organization. One of the factors that influence performance is Work Culture and Work Team. This study discusses the influence of work culture and work team on employee performance at PT PLN (PEESERO) Muara Enim Customer Service Unit. This study is an associative study that seeks to find the relationship between one variable and another variable. The population in this study was all employees of PT. PLN (Persero) Muara Enim Customer Service Unit, totaling 111. The sample used was a saturated sample using the entire population. The results of the study show that there is a positive and significant influence between work culture and teamwork on employee performance. The regression coefficient value f count (163.491) > f table (3.20). Thus, the null hypothesis Ho, which states that work culture and teamwork have a positive and significant effect on employee performance at PT. PLN (Persero) Muara Enim Customer Service Unit, can be accepted. The results of the coefficient of determination test, r2, are 0.874, meaning that the percentage contribution of the work culture and work team variables to performance is 87.4%, while the remaining 12.6% is influenced by other variables not included in this study.
Co-Authors Ahmad Brilian Alam Alditya Aris Rinandy Kardiyanto Kardiyanto Nenny Octarinie Sugeng Mianto Fane Yenny Fariska Yuli Anita