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All Journal Jurnal Terapan Abdimas WIDYAKALA JOURNAL Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Sketsa Bisnis Ultima Management : Jurnal Ilmu Manajemen Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Mamangan Social Science Journal International Journal of Contemporary Sciences (IJCS)
Dion Dewa Barata
Management Study Program
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Ultima Management : Jurnal Ilmu Manajemen

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Analisis Keterhubungan Antara Kepuasan, Kesetiaan, Dan Komunikasi Word Of Mouth Dalam Sektor Jasa Dion Dewa Barata
Ultima Management : Jurnal Ilmu Manajemen Vol 1 No 1 (2009): ULTIMA MANAGEMENT
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1010.215 KB)

Abstract

The service sector is the sector that is currently growing but because of its non tangible nature, this sector is very dependent on the quality of services delivered by employees or sales representatives. This research was held by conducting literature study and performed the data collection form questionnaires to the consumer services sector in the Greater Jakarta. The data was processed using the analysis of reliability, validity, and methods of SEM (structural equation model) using 240 respondents. The results showed that the perceived satisfaction affect customer loyalty to the salesperson, the perceived customer satisfaction does not affect customer loyalty to service providers, customer loyalty to the salesperson's affect customer loyalty to service providers, customer loyalty toward the salesperson did not contribute to word of mouth customers and contribute to customer loyalty for word of mouth customers. Keywords: Jasa, Kepuasan, WOM, Loyalitas, Loyalty, satisfaction, service, SEM
Analisis Keberhasilan Kampanye Iklan dalam Proses Pengambilan Keputusan Memilih Perguruan Tinggi Dion Dewa Barata
Ultima Management : Jurnal Ilmu Manajemen Vol 2 No 1 (2010): ULTIMA MANAGEMENT
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (742.54 KB) | DOI: 10.31937/manajemen.v2i1.167

Abstract

Advertising is more then just informing audience. In conducting its marketing strategy, higher education institution use advertising as a tool to communicate information and shape perceptions. This study tried to analyze the impact of advertising campaigns against the formation of brand awareness and brand perception of the higher education institution which then affect the prospective student’s decision to choose the right higher education institution for them. Using a prospective student respondents, the study found that brand awareness does not have a significant influence on their decision, if not supported by brand perception of higher education institution. Keywords: Marketing Strategy, brand, education, university, awareness, perception, advertising
Co-Authors Ariyanto, Hepy Hefri Dalizanolo Hulu Hastuti Naibaho Intan Hajar Karuniatama M. Misqi Melodya, Deslyn Pralibdo, Dafi Putra, Edy Yulianto Rahmat Madjid Reni, Agus Tamrin Teguh Prasetio Widianto, Endy Yohanes Totok Suyoto Yulfiswandi