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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Management - Small and Medium Enterprises (SME's) Yayasan Cita Cendikiawan Al Khwarizmi Journal of Management and Digital Business Mamangan Social Science Journal Social Engagement: Jurnal Pengabdian Kepada Masyarakat
Ariyanto, Hepy Hefri
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Perancangan Strategi Re-Branding Sebagai Upaya Peningkatan Brand Image Mamah Factory Melalui Pemasaran Digital Nainggolan, Ferdinand; Anggraini, Ratih; Kho, Karen; Ariyanto, Hepy Hefri; Hasan, Golan
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i1.8689

Abstract

Mamah Factory is a specialty souvenir center in Batam, featuring its signature products such as Luti Gendang, Kue Lapis Emas, Pancake Durian, Kue Emas Durian Keju, and Brownies Durian. In order to build a positive and healthy brand image for Mamah Factory, the author employed data collection methods including observation, interviews, documentation, and surveys to identify the uniqueness and differences of Mamah's products compared to others. The results of this Community Service activity brought in more viewers, followers, and buyers with content emphasizing Mamah's product values. The number of profile visits was higher compared to previous Community Service activities, with an increase in followers by 43, surpassing the 30-follower increase from the previous Community Service. In the next program, it is hoped that there will be improvements in all aspects that can help the community to better understand Mamah Factory in terms of its product values and quality.
Strategi Peningkatan Kapasitas Masyarakat Kampung Tua Teluk Mata Ikan Melalui Pelatihan SDM dan Pengelolaan Sosial Media Anggraini, Ratih; Hariyanto, Oda Ignatius Besar; Sihombing, Dame Afrina; Ariyanto, Hepy Hefri; Purba, Hilarius Raditya Priambada; Aliandrina, Dessy; Meliawati; Kwok, Sherly; Piandi
Dedikasi Sains dan Teknologi (DST) Vol. 4 No. 1 (2024): Artikel Periode Mei 2024
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/dst.v4i1.3340

Abstract

Desa wisata merupakan salah satu tujuan dari Pembangunan Berkelanjutan dengan arah pemberantasan kemiskinan. Desa Wisata memiliki potensi untuk dikembangkan, tidak hanya dari potensi alam, tetapi juga dari potensi sumber daya manusia agar memiliki kemampuan di dalam mengelola operasional kegiatan desa sehingga dapat menjadi salah satu pertumbuhan ekonomi. Tujuan dari kegiatan ini adalah memberikan kegiatan positif yang dapat meningkatkan kemampuan masyarakat desa dalam hal pengelolaan desa wisata, diantaranya adalah pelatihan-pelatihan yang berkaitan dengan hygiene dan sanitasi, kebersihan lingkungan, hingga pada pengelolaan sosial media dan pembuatan company profile sebagai salah satu kebutuhan desa wisata agar dapat dipromosikan secara maksimal. Kegiatan ini merupakan salah satu projek desa dengan target peserta adalah masyarakat yang tinggal dan menetap di desa wisata Teluk Mata Ikan, Kecamatan Nongsa, Kelurahan Sambau. Hasil dari kegiatan ini, masyarakat lebih mengenal terkait hygiene dan sanitasi, hingga pentingnya pemanfaatan sosial media agar dapat memperkenalkan desa wisata teluk mata ikan kepada seluruh turis baik yang ada di kota Batam, maupun dari luar Batam.
ANALISA PENGARUH AKTIVITAS PEMASARAN MEDIA SOSIAL TERHADAP PURCHASE INTENTION YANG DIMEDIASIKAN TRUST DAN BRAND IMAGE Putra, Edy Yulianto; Ariyanto, Hepy Hefri; Meliana, Meliana
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 1 (2024): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i1.3085

Abstract

The research in this article aims to analyze the influence of entertainment, interaction, and trendiness on customer purchase intentions in social media marketing content which is mediated by trust and brand image. The method used in this research is a quantitative method with purposive sampling technique. This research uses primary data, namely data obtained by distributing questionnaires via Google Form to 318 respondents with 27 questions. This research data was processed using the PLS-SEM program. The results of this research are that entertainment, interaction, and trendiness have a positive effect on trust and brand image. Trust and brand image also have a significant influence on Purchase Intention. Apart from that, there is a significant relationship between Entertainment, Interaction, and Trendiness on Purchase Intention which is mediated by Trust and Brand Image, so it can be concluded that marketing activities carried out on social media through content can grow customer purchase intentions. Therefore, companies or businesses can be more active in cyberspace to carry out their marketing and advertising programs with social media platforms through more interesting marketing content.
ANALISIS PLACE ATTACHMENT DAN FAMILIARITY TERHADAP DESTINATION LOYALTY PADA PENGUNJUNG PANTAI DI KOTA BATAM Sihombing, Dame Afrina; Ellysabeth, Ellysabeth; Ariyanto, Hepy Hefri
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.14537

Abstract

This study evaluates how place attachment and familiarity influence destination loyalty among beach visitors in Batam. This research was structured based on a quantitative approach to validate the hypotheses that have been suggested. The target population in this research is tourists who visit beaches in Batam. The data collected is then analyzed using statistical analysis techniques such as the t-test. Based on the test, it was found that 50.2% of the influence exerted on the dependent variable came from the independent variable, while the remaining 49.8% resulted from other factors not included in this research model. The conclusions of this research confirm that place attachment and familiarity significantly influence destination loyalty and can be considered critical elements in retaining tourists in the Batam beach destination. Keywords: Place Attachment; Familiarity; Destination Loyalty
Analysis of Local Fashion Competition Readiness through Consumer Shopping Intention: A Media and Brand Authenticity Approach Putra, Edy Yulianto; Gamelia, Warna; Ariyanto, Hepy Hefri
Jurnal Manajemen dan Kewirausahaan Vol. 12 No. 2 (2024): December (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i2.14083

Abstract

The fashion industry in Indonesia faces competitive challenges as digital technology develops. The emergence of new local fashion brands and consumers' easy access to global brands through digital platforms have created intense competition. To compete effectively, a deep understanding of shopping intentions is crucial for local fashion brands. Therefore, this study was designed to determine the variables influencing local fashion purchase intention, specifically focusing on advertising, entertainment, e-WOM, interaction, and trendiness, while also examining the mediating roles of brand trust and brand engagement on digital media. The analysis was conducted using SmartPLS 3 and SPSS, analyzing data from 350 respondents who are local fashion users in the Riau Islands Province. The results indicate that e-WOM, interaction, trendiness, brand trust, and brand engagement positively and significantly influence the purchase intention of local fashion users. Notably, e-WOM emerged as a strong driver of brand trust, enhancing the likelihood of consumers engaging with and purchasing from local brands. Furthermore, interaction with brands and perceived trendiness played critical roles in shaping consumer perceptions and fostering loyalty. This research is expected to provide valuable insights for local brands, enabling them to refine their marketing strategies in this highly competitive digital era. By leveraging the identified factors, local fashion brands can enhance their appeal, build stronger relationships with consumers, and ultimately improve their market positioning against global competitors. The findings underscore the importance of adapting to digital trends and consumer preferences to thrive in the evolving fashion landscape
The Analysis Of Purchase Intention Antecedents Of Café Visitors In Batam Reni, Agus Tamrin; Ariyanto, Hepy Hefri; Barata, Dion Dewa
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2025): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i3.7868

Abstract

This study examined the influence of menu attractiveness, menu informative aspects, and the risk of COVID-19 on perceived food ordering convenience, as well as the influence of perceived food ordering convenience on purchase intentions. This study's sample consisted of 375 respondents who had frequented and made purchases at cafés in Batam. The questionnaire method was utilized to collect data for this study. This study employs the Structural Equation Model with the Partial Least Squares method and the SmartPLS 3.2.8 software for its analysis. 1) Menu attractiveness has a significant impact on perceived convenience in ordering food; 2) Menu informative aspect has a significant impact on perceived convenience in ordering food; 3) Covid-19 risk has a significant impact on perceived convenience in ordering food; and 4) The convenience felt in ordering food has a significant impact on purchase intention.
Analisis continuance usage intention pada penggunaan e-Wallet dengan information use fairness sebagai moderasi Putra, Edy Yulianto; Nicholas, Nicholas; Ariyanto, Hepy Hefri
Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i1.1561

Abstract

This study aims to analyze the factors influencing the continuance usage intention (CUI) of e-wallet users in Batam, focusing on the effects of reputation, social media activeness, satisfaction, and information use transparency. Data was collected in Batam using a sample of five e-wallet applications, namely OVO, Gopay, ShopeePay, Dana, and LinkAja, with purposive sampling through an online questionnaire. This study used the SEM-SEM analysis method. The results indicate that reputation and social media activeness do not significantly impact users' CUI, while satisfaction has a positive and significant effect. Additionally, information use transparency was found to reduce fear of identity theft, contributing to users' decision to continue using e-wallets. Information use fairness was also found to have a significant adverse effect on the relationship between fear of identity theft and CUI, suggesting that the fair use of personal data reduces users' concerns. These findings provide new insights for e-wallet providers in designing strategies to enhance user loyalty, particularly by considering transparency and fairness in managing personal data.
Factors Influencing The Adoption of E-Government in Riau Province Sri Intan, Debora; Purwianti, Lily; Ariyanto, Hepy Hefri; Anggraini, Ratih
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5014

Abstract

The goal of this research is to identify the elements that affect the implementation of e-government in Riau Island. Employees of the Riau Islands Provincial Government comprise the sudy population, and the research sample consists of those emplyoees who meet the requirements of being able to use digital public service applications in the course of their work. An online survey with measurement questions was sent to respondents in existing regional apparatus organizations and complete answers were received by 417 respondents consisting of permanent and non-permanent employees with variations in education and age, were considered usable for analysis. Trust, security concern, perceived usefulness, information communication and technology, perception of e-government as a mediating variable and adoption of e-government as a dependent variable are the variables in this study, which employs a quantitavive research methodology with data processing using Samrt Pls. Results indicate that trust, security concern, perceived usefulness, information communication and technology have an effect on user decisions in adopting the e-government system. The findings of this study can be considered by the-government when formulating policies that can promote and anhance system quality and establish a thorough and high-quality e-government system implementation while simultaneously enhancing data secutity and the accessibility of sufficient technology infrastructure in the provincial government of Riau Island’s workplace.  
An Expanded Analysis of TRI Theory in Explaining the Adoption of the SRIKANDI Application Ariyanto, Hepy Hefri; Aprianti, Khairani; Putra, Edy Yulianto
Journal of Business and Economics Research (JBE) Vol 6 No 3 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i3.8123

Abstract

This study aims to analyze the factors that affect the readiness and willingness of state civil servants to adopt the SRIKANDI Application, which is a digital system in managing archives and correspondence. The researcher used the expanded Technology Readiness Index (TRI) theory to look at the factors that encourage or hinder application users, then analyzed using statistical methods. Using quantitative methods and the Partial Least Squares-Structural Equation Modeling (PLS-SEM) technique on survey data of 422 State Civil Apparatus in the Riau Islands Provincial Government. The results of the study show that the driving factors of the technology readiness index have a significant effect on behavioral intentions, organizational commitment has a significant effect on behavioral intentions, and then behavioral intentions have a significant effect on user behavior. Meanwhile, the technological readiness index barrier does not have a significant effect on behavioral intentions, and the conditions that facilitate it do not have a significant effect on behavioral intentions. This study found that there are several factors that can affect employees in using the SRIKANDI Application. Driving factors such as confidence to use technology and the desire to try new things. Conversely, inhibiting factors such as discomfort and insecurity also have a major effect on the intention to use it. In addition, the organization's commitment to provide adequate training and facilities for technology also has a big influence on the intentions and behavior of employees in using the SRIKANDI Application.
Co-Authors Aliandrina, Dessy Aprianti, Khairani Dion Dewa Barata Ellysabeth, Ellysabeth Gamelia, Warna Golan Hasan, Golan Kho, Karen Kwok, Sherly Lily Purwianti Meliana Meliana Meliawati Nainggolan, Ferdinand Nicholas, Nicholas Oda Ignatius Besar Hariyanto, Oda Ignatius Besar Piandi Purba, Hilarius Raditya Priambada Putra, Edy Yulianto Ratih Anggraini, Ratih Reni, Agus Tamrin Sihombing, Dame Afrina Sri Intan, Debora