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All Journal International Journal of Applied Sciences in Tourism and Events International Journal of Green Tourism Research and Applications
Gede Ginaya
Tourism Department, Politeknik Negeri Bali
Arts Humanities Social Sciences

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Best practice of green rural tourism: lesson from Sangkan Gunung, Karangasem I Nyoman Winia; Gede Ginaya; I Gede Mudana; I Putu Krisna Arta Widana
International Journal of Green Tourism Research and Applications Vol 1 No 1 (2019): December 2019
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.394 KB) | DOI: 10.31940/ijogtra.v1i1.1628

Abstract

The objective of this study was to find out the best practice and the factors influence the best practice of Sangkan Gunung rural tourism operator in Karangasem Regency, Bali. The research method employed was structured observation, documents analysis and in depth interview. The findings reveal that, green initiatives help to cut down the running cost and Sangkan Gunung rural tourism adopts the best practice that suit its operation and environment. The Pilot project in Sangkan Gunung rural tourism proposes to regard sustainability issues in the context of rural tourism product quality, integrating sustainability aspects into a running and well recognized rural tourism quality scheme. Promotion of sustainable rural tourism products goes along
HOW COULD THE BUYERS BE ENTHUSIASTIC TOWARDS THE PRODUCTS OF BAGUS DISCOVERY MANAGEMENT COMPANY?: WINNING MARKET SEGMENT IN BBTF Gede Ginaya; I Gede Mudana; Ni Nyoman Sri Astuti; Nyoman Mastiani Nadra; Ni Made Rai Sukmawati
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 2 No 2 (2018): December 2018
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (704.909 KB) | DOI: 10.31940/ijaste.v2i2.1181

Abstract

Bali beyond Travel Fair (BBTF) is an annual national tourism agenda as a business-to-business event for local travel industry players to sell travel packages to foreign buyers. As one of the sellers in the annual event, Bagus Discovery Management Company (BDMC) that manage Nusa Dua Bali Tours & Travel, Puri Bagus Hotel Group, and Bagus Agro had participated actively in BBTF by opening a booth stand in Nusa Dua Hall of Bali Nusa Dua Convention Center as the event venue from June 27 to June 30. This study investigated the role of BDMC in BBTF through the writer’s direct practices when was involved in handling the event by conducting surveys in the fifth edition of BBTF. Additionally, interviews were conducted to the staff and top management of the company about the winning strategy for attracting buyers in such a potential marketing event as well as to buyers by asking their perception about the event. The data that had been classified then analyzed using descriptive qualitative based on inductive methodological paradigm by setting up the discussion from specifically principles to general before drawing a conclusion. The study reveals that most of the sellers who visited Bagus Discovery Booth Stand felt satisfied towards the service received and appreciated highly its products like Puri Bagus Group Property which is considered to possess a distinctive uniqueness as what certainly every guest is looking for
Co-Authors I Gede Mudana I Nyoman Winia I Putu Krisna Arta Widana Ni Made Rai Sukmawati Ni Nyoman Sri Astuti Nyoman Mastiani Nadra