Articles
<![CDATA[Strategi Bertahan Hotel di Bali Saat Pandemi Covid-19 ]]>
<![CDATA[Nuruddin .]]>;
<![CDATA[Putu Eka Wirawan]]>;
<![CDATA[Sri Pujiastuti]]>;
<![CDATA[Ni Nyoman Sri Astuti]]>
<![CDATA[ Jurnal Kajian Bali (Journal of Bali Studies) Vol 10 No 2 (2020): TEKS DAN TRADISI BALI ]]>
Publisher : <![CDATA[Pusat Kajian Bali Universitas Udayana ]]>
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DOI: 10.24843/JKB.2020.v10.i02.p11
<![CDATA[The pandemic has paralyzed global tourism. In Bali, impacts of the pandemic on the tourism industry has been enormous. Almost all hotels stop operating, even if one opens, that opens itself to quarantine for Covid sufferers. This article examines the condition of hotels in Bali and the coping strategies adopted during the outbreak. This study uses a descriptive qualitative approach using in-depth interviews and literature studies on books, scientific journals, and online news. This research focuses on Four Seasons Resort Bali at Sayan, Alila Seminyak Bali, and Puri Saron Seminyak with reasons of star level representation and customer types. The results of this study indicate that the impact of the pandemic has resulted in almost zero hotels occupancy. They shared the same strategies that included to permanently and temporarily terminate employees, limit the use of hotel facilities, spend efficiency, sell non-room products online, and refuse booking refunds by changing visit schedules.]]>
<![CDATA[Problem-based learning on English for food and beverage operation subject course ]]>
<![CDATA[Nyoman Kanca]]>;
<![CDATA[Gede Ginaya]]>;
<![CDATA[Ni Nyoman Sri Astuti]]>
<![CDATA[ English Vol 4 No 1 (2020): June 2020 ]]>
Publisher : <![CDATA[Politeknik Negeri Bali ]]>
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DOI: 10.31940/jasl.v4i1.1592
<![CDATA[The 21st century learning paradigm is centered on some of the abilities that one of them is the ability for students to think critically, connect knowledge with the real world through problem-solving. Therefore, it is necessary to apply problem-based material by providing various problems. The learning process is directed so that students are able to solve problems systematically and logically. The purpose of this research is to investigate problem-based learning in the course of English for Food and Beverage Operation for students in semester 2 of Hotel Study Program, Tourism Department, Bali State Polytechnic in 2018/2019 academic year. This classroom action research is a descriptive qualitative in which data is collected through three learning cycles with planning, action, observation, and reflection. The results showed that the problem-based learning model for the second semester students in the English for Food and Beverage Operation course can improve students' speaking ability. The improvement is also supported by increased learning motivation and interest.]]>
<![CDATA[The Implementation of Front Office SOP Based on CHSE during the Covid-19 Pandemic ]]>
<![CDATA[Made Raras Ari Udhyani]]>;
<![CDATA[Ni Nyoman Sri Astuti]]>;
<![CDATA[I Gusti Agung Mas Krisna Komala Sari]]>;
<![CDATA[Made Sudiarta]]>
<![CDATA[ International Journal of Glocal Tourism Vol. 3 No. 1 (2022): International Journal of Glocal Tourism - March 2022 ]]>
Publisher : <![CDATA[Catuspata Press ]]>
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<![CDATA[Purpose: This research is to analyze the implementation of standard operating procedures (SOP) in the front office department during the Covid-19 pandemic due to the use of Cleanliness, Health, Safety, and Environment Sustainability (CHSE) health protocol which is expected to reduce the spread of the virus. Research methods: This research was conducted at Wyndham Garden Kuta Beach Bali using observation data collection methods, interviews and literature study. Participants of this research were front office managers, front office supervisors, the CHSE team and several guests from Wyndham Garden Kuta Beach Bali. The data analysis technique used is descriptive qualitative method. Findings: The implementation of standard operating procedures carried out by the front office department of Wyndham Garden Kuta Beach Bali has been carried out in accordance with the CHSE-based health protocol which has a good impact on guests, including increasing guests' trust in the hotel. Implications: As for the hotel, it is an asset to attract guests to stay during the pandemic so that it keeps hotel operations running.]]>
<![CDATA[Implementation of green human resources management through pro-environmental behavior in Alpina Hotel & Spa Chamonix France ]]>
<![CDATA[Putu Kania Andini]]>;
<![CDATA[Ni Nyoman Sri Astuti]]>;
<![CDATA[I Ketut Budarma]]>
<![CDATA[ International Journal of Green Tourism Research and Applications Vol 2 No 2 (2020): December 2020 ]]>
Publisher : <![CDATA[Politeknik Negeri Bali ]]>
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DOI: 10.31940/ijogtra.v2i2.2069
<![CDATA[Purpose: This article is to explore the implementation of green human resources management in Alpina Hotel & Spa Chamonix, France as well as to know the benefits of implementing green human resources management in Alpina Hotel & Spa Chamonix, France. Research methods: This study was done in a descriptive qualitative method by explaining eco-friendly activities that have been implemented and the benefits of implementing green human resources management in which the data collection was carried out through techniques and field research in the form of observation, interview, documentation, and literature review. Results and discussion: The result of this study indicates that the benefits of implementing green human resources management (HRM) through pro-environmental behavior in Alpina Hotel & Spa Chamonix, France is not only profit-oriented to the hotel but also creates social orientation to the people and environment. Conclusion: The implementation of green human resources management in Alpina Hotel & Spa Chamonix, France has been well and optimally implemented.]]>
<![CDATA[Analysis of service quality by front office department at Alila Villas Uluwatu ]]>
<![CDATA[I Kadek Aryatmaja]]>;
<![CDATA[Ni Nyoman Sri Astuti]]>;
<![CDATA[Lien Darlina]]>;
<![CDATA[I Ketut Sutama]]>;
<![CDATA[Tyas Raharjeng Pamularsih]]>
<![CDATA[ International Journal of Green Tourism Research and Applications Vol 3 No 1 (2021): June 2021 ]]>
Publisher : <![CDATA[Politeknik Negeri Bali ]]>
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DOI: 10.31940/ijogtra.v3i1.2072
<![CDATA[This study aims to determine the service quality and efforts of the Front Office department at Alila Villas Uluwatu in maintaining and improving the quality of its services. This research used a descriptive statistical analysis with purposive sampling method and collecting data using the method of observation, interviews, literature study, and documentation. The results on this research was the service quality of the Front Office department at Alila Villas Uluwatu are good and optimal. The quality service of Front Office department at Alila Villas Uluwatu based on 5 variables, namely tangible, reliability, responsiveness, assurance and empathy. The analysis results showed that all variables has greater percentage of positive reviews than negative reviews. The advice that can be given is to inform more clearly about the location in each Front Office section such as the lobby and villa.]]>
<![CDATA[CONTRIBUTION OF RESERVATION THROUGH TRAVEL AGENT TO ROOM OCCUPANCY AT LE GRANDE BALI ]]>
<![CDATA[Ni Made Novi Cipta Dewi]]>;
<![CDATA[I Nyoman Rajin Aryana]]>;
<![CDATA[Ni Made Ernawati]]>;
<![CDATA[Ni Nyoman Sri Astuti]]>;
<![CDATA[I Ketut Suarta]]>
<![CDATA[ Journal of Applied Sciences in Travel and Hospitality Vol 1 No 4 (2018): December 2018 ]]>
Publisher : <![CDATA[Politeknik Negeri Bali ]]>
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<![CDATA[Travel agent is a business engaged in the field of service and provides information about all things related to travel. The purpose of this study is to find out how the application of travel agent reservation with room occupancy at Le Grande Bali and to know the comparison of travel agent reservation and room occupancy at Le Grande Bali. The rationale to discuss this topic in this research with the title "Contribution Of Reservation Through Travel Agent To Room Occupancy At Le Grande Bali" because the existence of travel agent is very supportive to tourism progress in Bali especially in Hotel Le Grande Bali. Meanwhile, the data used is reservation data through travel agent and room occupancy from January to December 2015 – 2017 and January to April 2018. The theory used in this research is the theory of travel agent, understanding of reservation and theory about the review of occupancy rate room. Data in this research is obtained through data collection method that is interview, documentation, observation and literature study. Then, data analysis method used is qualitative descriptive method. Based on the results of this study, it showed that the development of the travel agent reservation rate with the hotel room occupancy rate was decreasing. The highest travel agent reservation rate was in July to October while the highest occupancy rate was in July to August. It is due to the reason that it was a high season.]]>
<![CDATA[The Effectivity of E-Commerce in Increasing The Room Occupancy at Intercontinental Bali Resort, Jimbaran ]]>
<![CDATA[Ni Kadek Eni Widyastuti]]>;
<![CDATA[Ni Nyoman Sri Astuti]]>;
<![CDATA[Dewa Made Suria Antara]]>;
<![CDATA[Ni Gst Nym Suci Murni]]>
<![CDATA[ Journal of Applied Sciences in Travel and Hospitality Vol 3 No 2 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality ]]>
Publisher : <![CDATA[Politeknik Negeri Bali ]]>
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DOI: 10.31940/jasth.v3i2.2037
<![CDATA[This study is based on the effectiveness of e-commerce implementation increasing room occupancy. It aims to find out how effective the implementation of e-commerce is and to find out the most effective variables in increasing the room occupancy at InterContinental Bali Resort. This research theoretically is expected to support other research by providing additional information regarding the development of e-commerce activities and practically is expected to be useful for hotel management to evaluate the effectiveness of e-commerce implementation. The data collection methods used in this research are documentation, interviews, and observations. The data analysis technique used is a quantitative analysis which is done through the calculation of the percentage of effectiveness using the effectiveness formula, and descriptive qualitative that is done to explain the information and data in the form of numbers collected during conducting research. Data processing is done using Microsoft Excel and the results of data analysis in the form of numbers, percentages, and graphs will be qualitative in the form of information to answer the problem formulation, make conclusions and suggestions for this research. The implementation of e-commerce which is examined in this research is through B2B and B2C strategies. Based on the analysis that has been done, the results show that the average effectiveness of e-commerce is reaching 100% or it is categorized as “Very Effective” and B2B strategy is more effective in contributing room occupancy because it can exceed the target to be achieved.]]>
<![CDATA[MOTIVATION GUEST SERVICE AGENT IN CONDUCTING UP SELLING IN FRONT OFFICE DEPARTMENT TO INCREASE REVENUE AT HILTON GARDEN INN BALI ]]>
<![CDATA[I Wayan Ade Ardiana]]>;
<![CDATA[I Gusti Agung Mas Krisna Komala Sari]]>;
<![CDATA[Ni Nyoman Sri Astuti]]>
<![CDATA[ Journal of Applied Sciences in Travel and Hospitality Vol 3 No 1 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality ]]>
Publisher : <![CDATA[Politeknik Negeri Bali ]]>
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DOI: 10.31940/jasth.v3i1.1770
<![CDATA[This research discussed about the motivation of guest service agents in conducting upselling using Maslow's theory hierarchy of needs. This research aims to find out what are the motivations of Guest Service Agents in conducting upselling conducted at the Front Office Department at Hilton Garden Inn Bali and to find out how much motivation Guest Service Agent in conducting upselling programs to increase hotel revenue at the Hilton Garden Inn Bali. The data collection methods used in this study are questionnaires, interviews, observation, documentation and literature study methods. The researcher used simple descriptive statistical data analysis techniques, in this research to calculate the mean and percentage. Results of the respondent's questionnaire answers, tabulation of data, calculating percentages, looking for the dominant variable from Maslow's theory and interpreting the results. The results of the research showed that the main needs are social needs with a total value of 20.87%. The second is the self esteem needs with a total value of 20.78%. The third is self-actualization needs with a value of 20.60%. The fourth is safety needs with a value of 20.47% and the fifth is physiological needs with a total value of 17.29%, so these five needs are motivated by guest service agents in conducting upselling at Hilton Garden Inn Bali hotels so they can increase revenue at Hilton Garden Inn Bali hotels every month.]]>
<![CDATA[PUBLIC RELATIONS STRATEGY IN BUILDING BRAND IMAGE AT MOVENPICK RESORT ]]>
<![CDATA[Rika Pratiwi]]>;
<![CDATA[Ni Nyoman Sri Astuti]]>;
<![CDATA[I Ketut Astawa]]>
<![CDATA[ Journal of Applied Sciences in Travel and Hospitality Vol 2 No 1 (2019): March 2019 ]]>
Publisher : <![CDATA[Politeknik Negeri Bali ]]>
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DOI: 10.31940/jasth.v2i1.1300
<![CDATA[This research aims to formulate public relations strategy in brand building the most appropriate image applied by the hotel Movenpick Resort & Spa Jimbaran in order to take advantage opportunities and anticipate existing threats by utilizing power and anticipate shortcomings. This data retrieval technique uses interviews to the Public Relation. Respondents in this study consists of 7 people, each from the public relations division, sales, human resources, DOS, front office and 2 visitors. Data analysis by using SWOT, IFAS and EFAS matrix. The results of data processing on SWOT matrix resulted in values of 2.90 and 2.95 which lie in column V of defense strategy. The next step is to carry out the steps implemented from the public structure relation in building brand image that is increase intensity and the quality of advertising promotion on online media, educate the market to find new customers with the help of media through magazines, newspapers and radio.]]>
<![CDATA[ANALYSIS OF THE RECEPTIONIST SERVICE QUALITY ON GUEST SATISFACTION AT HARPER KUTA HOTEL ]]>
<![CDATA[Anak Agung Kompiang Trijaya Putra]]>;
<![CDATA[Ni Nyoman Sri Astuti]]>;
<![CDATA[Ni Ketut Bagiastuti]]>
<![CDATA[ Journal of Applied Sciences in Travel and Hospitality Vol 3 No 1 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality ]]>
Publisher : <![CDATA[Politeknik Negeri Bali ]]>
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DOI: 10.31940/jasth.v3i1.1807
<![CDATA[This research is based on the importance of the role of the receptionist as a brand image of a hotel in terms of first impressions and final impressions for guests who stay overnight. Services provided to guests are expected to be able to meet expectations or even exceed them. This research is intended to measure and analyze the quality of receptionist services to guest satisfaction at Harper Kuta Hotel, using servqual method to check the gap both partially, simultaneously. By using servqual which is used as 16 indicators X, against the Overall of Guest Satisfaction, Customer Loyalty. The average expectation of respondents is 3.60 while the average perception is 3.52. Respondents were determined by random sampling method and with the method of determining the number of samples using the Slovin method, the number of respondents was 99 respondents. The data analysis technique used is validity test, reliability test, servqual method and data processing using SPSS 25 software to analyze multiple linear regression. Based on the results of data processing obtained 3 positive indicators, namely the infrastructure supporting the receptionist is adequate, the receptionist provides services professionally, the receptionist provides general information correctly and updates. While other variables produce negative gaps that have an adverse effect.]]>
