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All Journal JKMS : Jurnal Ilmu Komunikasi Ultimacomm: Jurnal Ilmu Komunikasi
Dhita Widya Putri
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Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Komunikasi Band Indie Elephant Kind dalam Perkembangan Subsektor Musik Indonesia Kevin Septanto K. Prakoso; Dhita Widya Putri
Ultimacomm: Jurnal Ilmu Komunikasi Vol 10 No 1 (2018): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5397.235 KB) | DOI: 10.31937/ultimacomm.v10i1.880

Abstract

Music is part of mass communication products developing in the recording industry. Music industry is evolving along with technology and communication advancement. In Indonesia, music is part of the Creative Economy Agency's subsector and considered as one of the promising industries, as there are creative activities such as creation, production, distribution, and promotion. This phenomenon fosters the emergence of indie music industry which perform all activities independently, such as Elephant Kind music band. This study examines how Elephant Kind contributes to indie music sector in Indonesia with their communication strategy approach. By qualitative methods, in-depth interviews and observation, the result shows that Elephant Kind has developed their own strategies to achieve goals based on Pace, Peterson, and Burnett central goals such as 'to secure understanding, to establish acceptance, and to motivate action'. Future research is expected to measure the impact of the communication strategies through the public perceptions. Keywords: communication strategy, music, indie band, mass communication
PERAN ORGANISASI DALAM MENGEMBANGKAN KOMPETENSI HARD SKILL DAN SOFT SKILL ANGGOTAPERHUMAS MUDA YOGYAKARTA Anastasia Marza; Ayu Wulandari; Dhita Widya Putri
Jurnal Ilmu Komunikasi Vol 7, No 1 (2018)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35967/jkms.v7i1.5665

Abstract

Dalam persiapan meningkatkan kompetensi dunia kerja, pengembangan kompetensi hard skill dan soft skill perlu dilakukan, misalnyamelalui suatu organisasi atau komunitas. Peran organisasi digunakan sebagai ajang pelatihan, seperti pengembangan kompetensi hard skill dan soft skill pada anggota PERHUMAS Muda Yogyakarta, yaitu organisasi generasi muda yang memiliki ketertarikan dalam ilmu-ilmu public relations dan sudah berdiri selama 6 tahun. PMY menjadi wadah persiapan generasi muda yang dipicu kemampuan hard skills dan soft skills setiap anggota. Dalam penelitian ini, hambatan peran anggota dalam mengembangkan kemampuan hard skills dan soft skills juga menjadi topik pembahasan utama. Menggunakan metode deskriptif kualitatif, peneliti melakukan indepth interview dan menggabungkan dengan buku-buku yang relevan dengan topik ini. Dalam penelitian in, peneliti menemukan bahwa kompetensi soft skills PMY lebih signifikan dibandingkan dengan hard skills. Peneliti simpulkan bahwa peran anggota PMY siap untuk berkompetensi di dunia kerja nanti. Hambatan serta solusi dalam PMY dapat diselesaikan lebih terarah,
Co-Authors Anastasia Marza AYU WULANDARI Kevin Septanto K. Prakoso