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All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Akuntansi : Kajian Ilmiah Akuntansi (JAK) Resona : Jurnal Ilmiah Pengabdian Masyarakat Jurnal Pendidikan Ekonomi (JURKAMI) JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) ACCRUALS (Accounting Research Journal of Sutaatmadja) EDUKATIF : JURNAL ILMU PENDIDIKAN Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Proaksi Aksara: Jurnal Ilmu Pendidikan Nonformal Current : Jurnal Kajian Akuntansi dan Bisnis Terkini Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) E-JURNAL AKUNTANSI Jurnal Akuntansi
Aurora Angela
Universitas Kristen Maranatha
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Training on Digital Marketing Strategies for Palintang Hamlet MSMEs Oktavianti, Oktavianti; Hidayat, Vinny Stephanie; Angela, Aurora; Kristiawan, Allen; Dewi, Nunik Lestari; Monalisa, Yani
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 16, No 2 (2025): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v16i2.22878

Abstract

This community service project aims to educate Palintang Hamlet MSMEs on digital marketing. This course focuses on basic digital marketing techniques that can enhance the business operations of MSMEs in Palintang Hamlet. Palintang Hamlet hosted this training on April 15 and 29, 2025, with 25 participants. This community service uses counselling and discussion techniques. A discussion session with the trainees followed the speaker’s presentation of digital marketing-related content. It can be said that after this training, Palintang Hamlet MSME actors are better aware of digital marketing strategies.
PELATIHAN AKUNTANSI BAGI UMKM DESA CIREUNDEU Angela, Aurora; Oktavianti, Oktavianti; Prayogo, Enny; Handayani, Rini; Dewi, Nunik Lestari; En, Tan Kwang; Wijaya, I Nyoman Agus; Kambono, Herman
RESONA : Jurnal Ilmiah Pengabdian Masyarakat Vol 8, No 2 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/resona.v8i2.2042

Abstract

Pelatihan akuntansi bagi para pelaku UMKM dilakukan di Desa Cireundeu, Cimahi Selatan, Kota Bandung. Kegiatan ini bertujuan untuk memberikan edukasi dan memperkenalkan akuntansi kepada masyarakat Desa Cireundeu yang memiliki bisnis UMKM. Pelatihan akuntansi dilakukan dengan memberikan pemaparan materi mengenai pengertian dan tujuan akuntansi, konsep entitas bisnis, dan proses membuat laporan keuangan. Tim pengabdi terdiri dari dosen dan mahasiswa Fakultas Bisnis Universitas Kristen Maranatha. Responden pada penelitian ini adalah para pelaku UMKM di Desa Cireundeu. Metode yang digunakan adalah pemaparan materi, pretest & postest, wawancara, tanya jawab dan diskusi. Temuan yang diperoleh yaitu pelatihan dan pemaparan materi yang diberikan memberikan manfaat signifikan terhadap peningkatan pengetahuan para pelaku UMKM. Pengetahuan tersebut dapat dipraktikan untuk mengelola bisnis UMKM, sehingga UMKM desa ini bisnisnya dapat berkelanjutan.  Abstract. Accounting training for MSMEs was conducted in Cireundeu Village, South Cimahi, Bandung City. This activity aims to provide education and introduce accounting to the people of Cireundeu Village who have MSME businesses. Accounting training is carried out by providing material presentation on the understanding and accounting objectives, the concept of business entities, and the process of making financial statements. The service team consists of lecturers and students of the Business Faculty, Maranatha Christian University. The respondents in this study were MSME actors in Cireundeu Village. The method used are material presentation, pretest & posttest, interviews, questions and answers and discussions. The findings obtained are that the training and presentation of the material provided provide significant benefits to increase the knowledge of MSME actors. This knowledge can be practiced to manage MSME businesses, so that these village MSMEs can have sustainable business.
Co-Authors Barnabas Tridig S. Cahyadi, Andreas Candra Sinuraya Christine Dwi Karya S Christine Dwi Karya Susilawati Cristian Jovi Eddy, Endah Purnama Sari Eiren Eunike Elyzabet Indrawati Marpaung Erna - Evania, Fernetta Hartono, Linova Angesti Ilham Pranata Joni Joni Kambono, Herman Kristiawan, Allen Lauw Tjun Tjun Lina Anatan Livia Yonathan M. Sienly Veronica Maria Natalia, Maria Meiliu, Helen Meilyani, Meilyani Meythi, Meythi Monalisa, Yani Nindy Tanison Nunik Lestari Dewi Oktavianti Oktavianti Oktavianti Oktavianti Oktavianti Oktavianti Oktavianti Oktavianti Prayogo, Enny Ray Krismawan Riki Martusa Rini Handayani Rini Handayani Sunardi Indrawan Tan Kwang En Vinny Stephanie Hidayat Wijaya, I Nyoman Agus Yuliana Gunawan Zega, Yesica Cahayani Kristina