Garuda - Garba Rujukan Digital

PENGARUH PENGALAMAN BERBELANJA ONLINE TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN (SEGMEN : MAHASISWA FAKULTAS EKONOMI UNIVERSITAS KRISTEN MARANATHA PELANGGAN SHOPEE DAN JD.ID) Kristiawan, Allen; Nursalin, Kezia Kurniawati; Gunawan, Ika; F.Yo, Jessica Agrippina
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 8, No 2 (2021): JMBI UNSRAT Volume 8 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v8i2.35107

Abstract: Economic development becomes one of the references seen by various aspects of life. One of the things that can be seen clearly is the shifting economy with the emergence of e-commerce as a means of new business opportunities that exist. E-commerce started to reach more existing markets by using online technology assistance. In 2018 many businesses are trying to keep up with the change from local/micro enterprises by trying to use the technology base in their efforts. Many consumers feel the ease gained with the use of such technology than the traditional way or have to visit the outlets. Consumer perception itself can be formed from the experience gained and based on the achievement of the standards that exist in the consumer. This is achieved based on the experience of online sellers. Consumers with more experience have a tendency to shop continuously (Liang & Huang, 1998). While the significance level of consumer satisfaction that online shopping has been identified by Liu et al. in the year 2008. So it can be concluded that the satisfaction and the success of shopping will be achieved by consumers can raise the standard of expectations that exist in the consumer. Based on this, then the population taken for research is a consumer who has experience of transactions on Shopee andÂ JD.idÂ with a sample of research is a student who is in the Faculty of Economics of Maranatha Christian University who have experience transactions on Shoppe and JD.id. The research method uses simple regression with 379 respondents. It gained the results that the shopping experience had an impact of 37% and the remaining 63% were influenced by other factorsÂ Abstrak: Â Perkembangan ekonomi menjadi salah satu acuan yang dilihat oleh berbagai aspek kehidupan yang ada. Salah satu hal yang dapat terlihat jelas adalah pergeseran perekonomian yang ada dengan munculnya e-commerce sebagai sarana peluang usaha baru yang ada.Â E-commerce mulai dilirik karena menjangkau lebih banyak pasar yang ada dengan menggunakan bantuan teknologi secara online. Pada 2018 banyak usaha yang mencoba mengikuti perubahan tersebut dari usaha lokal / mikro dengan berusaha menggunakan basis teknologi tersebut pada usaha mereka. Banyak konsumen merasakan kemudahan yang didapatkan dengan penggunaan teknologi tersebut dibandingkan cara tradisional atau harus berkunjung pada gerai. Persepsi konsumen sendiri dapat terbentuk dari pengalaman yang didapatkan dan berdasarkan pencapaian standar yang ada pada diri konsumen. Hal ini didapatkan berdasarkan pengalaman dari penjual online. Konsumen yang memiliki pengalaman lebih banyak memiliki kecenderungan untuk berbelanja secara terus menerus (Liang & Huang, 1998). Sedangkan tingkat signifikansi dari kepuasan konsumen yang berbelanja online sudah diidentifikasi oleh Liu et al. pada tahun 2008. Sehingga dapat disimpulkan bahwa kepuasan dan keberhasilan akan berbelanja yang didapatkan oleh konsumen dapat menaikkan standar harapan yang ada pada konsumen tersebut. Berdasarkan hal ini, maka diambil populasi untuk penelitian adalah konsumen yang memiliki pengalaman transaksi pada Shopee dan JD.id dengan sampel penelitian adalah mahasiswa yang berada di Fakultas Ekonomi Universitas Kristen Maranatha yang memiliki pengalaman transaksi pada Shoppe dan JD.id. Metode penelitian menggunakan regresi sederhana dengan 379 responden. Didapatkan hasil bahwa pengalaman berbelanja memiliki pengaruh sebesar 37% dan sisanya sebesar 63% dipengaruhi faktor lain.Â Keywords: online shopping experience, customer purchase decision

RELATIONSHIP MARKETING OUTCOME DALAM KONTEKS PENDIDIKAN TINGGI: PERAN KOMITMEN AFEKTIF, SERVICE CO-CREATION DAN STUDENT ENGAGEMENT Tjahyadi, Rully Arlan; Kristiawan, Allen; gunawan, ika
IMAGE : Jurnal Riset Manajemen Vol 10, No 2 (2021): IMAGE : Jurnal Riset Manajemen, November 2021
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v10i2.35080

Higher Education (HE) efforts in creating value demonstrate its commitment to increasing their competitive way in the education market. Academic quality, improving quality, increasing rankings, and increasing brand value (brand value) are strategies that can be carried out to achieve that ranking. It is also necessary to consider other aspects from the emotional side as a source of organizational success when students as the main customers and the development of long-term relationships with customers is very important for the HE. Customer-oriented has become a central topic in the concept of relationship marketing. Customer loyalty is a concept that is a fundamental relational marketing outcome or it can be implemented as a result of relationship marketing (the result of relationship marketing). This study will focus on variables related to emotional dimensions that contribute to the development of long-term relationships with customers in the context of HE. Specifically, this study will examine the effect of variables, commitment, service creation and engagement on student loyalty. The study results show that customer commitment and engagement affect customer loyalty.

ANALISA ATRIBUT PUSAT PERBELANJAAN PARIS VAN JAVA BANDUNG TERHADAP KETERLIBATAN PENGUNJUNG PUSAT PERBELANJAAN PARIS VAN JAVA BANDUNG Nursalin, Kezia Kurniawati; Kristiawan, Allen; Gunawan, Ika; Honggana, Henwinner
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 8, No 3 (2021): JMBI UNSRAT Volume 8 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v8i3.36789

Abstract : Â Â The development of shopping centers in the city of Bandung is inseparable from the demographic conditions found in the city of Bandung. The role of the shopping environment is believed to have a very strong influence in creating consumptive buying behavior and increasing the number of visits by visitors.The affective and cognitive aspects of visitors can be built by creating a pleasant shopping center atmosphere, thereby encouraging positive visitor behavior. Solomon (2010) in Tanjungsari et al. (2016) stated that a person's mood or psychological state at any given moment will have a large impact on what to buy or how to judge something.This study discusses the analysis of the attributes of the Paris Van Java Bandung shopping center on the involvement of visitors to the Paris Van Java Bandung shopping center. Questionnaires were conducted on 404 respondents. The data processing method used in this research is multiple regression. The results of the study explain that the attributes of shopping centers have an effect of 10% on the involvement of shopping center visitors. Of the 7 aspects of shopping center attributes, only the design aspect has a partial effect on direct visitor involvement.Â Â Abstrak : Â Â Pembangunan pusat perbelanjaan di Kota Bandung tidak terlepas dari kondisi demografi yang terdapat pada Kota Bandung.Peranan lingkungan berbelanja diyakini berpengaruh sangat kuat dalam menciptakan perilaku pembelian yang konsumtif dan meningkatkan jumlah kunjungan para pengunjung.Aspek afeksi dan kognisi pengunjung dapat dibangun dengan menciptakan atmosfir pusat perbelanjaan yang menyenangkan, sehingga mendorong terjadinya perilaku pengunjung yang positif. Solomon (2010) dalam Tanjungsari dkk. (2016) menyatakan bahwa suasana hati seseorang atau keadaan psikologis pada saat tertentu akan memiliki dampak yang besar mengenai apa dibeli atau bagaimana menilai sesuatu.Penelitian ini membahas analisa atribut pusat perbelanjaan Paris Van Java Bandung terhadap keterlibatan pengunjung pusat perbelanjaan Paris Van Java Bandung. Kuesioner dilakukan terhadap 404 responden. Metode pengolahan data yang digunakan dalam penelitian ini adalah regresi berganda. Hasil penelitian menjelaskan bahwa atribut pusat perbelanjaan berpengaruh sebesar 10% terhadap keterlibatan pengunjung pusat perbelanjaan. Dari 7 aspek atribut pusat perbelanjaan, hanya aspek Desain yang berpengaruh parsial terhadap keterlibatan pengunjung secara langsung.

PERANAN KEPERCAYAAN, KEMUDAHAN, DAN KUALITAS INFORMASI PADA KEPUTUSAN PEMBELIAN MELALUI E-COMMERCE SHOPEE MAHASISWA KOTA BANDUNG Heryawan, Kevin Christian; Kristiawan, Allen
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54240

Purchasing decisions play a major role in e-commerce. One of the factors that influence them is trust, convenience and information quality. The research conducted aims to investigate, test and analyze the role of trust, convenience and information quality factors in purchasing decisions. Using the causal explanation method and non-probability sampling, the population and samples used were students in Bandung City who purchased from Shopee e-commerce. Using SPSS 26 with validity test, reliability test and classical acceptance test, it was found that trust, convenience and information quality have a positive and significant effect on purchase decisions.

ANALISA CITRA MEREK DAN POTONGAN HARGA TERHADAP MINAT MENGINAP DI THE TRANS LUXURY HOTEL BANDUNG Hilman, Misyella Natalia; Kristiawan, Allen
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i3.54241

This research was conducted to determine the influence of brand image and price discounts of consumer interest in staying (purchase intention) at The Trans Hotel Luxury Bandung. This approach used a quantitative methods with a distribution of 280 respondent. The sampling technique used of this research is purposive sampling. The sample for this research is all the people of Bandung City who know about The Trans Luxury Hotel Bandung. The collected data was tested such as validity testing, reliability testing, classical assumptions and hypothesis testing. The result obtained show that there is an influence betweenbrand image and price discount of consumer interest in staying at The Trans Hotel Luxury Bandung. Tujuan dari dibuatnya penelitian ini agar mengetahui pengaruh dari citra merek dan potongan harga terhadap minat konsumen menginap (minat beli) di The Trans Hotel Luxury Bandung. Pendekatan yang digunakan menggunakan metode kuantitatif dengan jumlah responden 280. Teknik pengambilan sampel yang digunakan dalam penelitian ini yaitu purposive sampling. Sampel penelitian ini merupakan seluruh masyarakat Kota Bandung yang mengetahui The Trans Hotel Luxury Bandung. Data yang terkumpul dilakukan pengujian seperti uji validitas, uji reliabilitas, asumsi klasik, dan uji hipotesis. Hasil diperoleh menunjukkan bahwa terdapat pengaruh antara citra merek dan potongan harga terhadap minat konsumen menginap di The Trans Hotel Luxury Bandung.

PERAN PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK BLACKMORES VITAMIN D3 1000 IU : (STUDI PADA MASYARAKAT BANDUNG DAN JAKARTA) Belva, Felicia Amanda; Kristiawan, Allen
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54242

The aim of this study is to investigate and assess the relationship between price perception and promotional factors on customer purchasing decisions. This study utilises a quantitative research methodology, adopting a purposive sampling procedure and utilising a questionnaire as the major research instrument. The study included individuals who frequently participate in outdoor activities, have direct exposure to pollution, routinely consume vitamin D, and live in the cities of Bandung and Jakarta. After collecting the data, various tests are performed to determine its validity and reliability. Additionally, classical assumptions are assessed and many regression tests are run. The author's research revealed that consumer purchasing decisions for Blackmores Vitamin D3 10000 IU products were highly influenced by their views of pricing and promotions.

PERANAN HARGA, PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN MCDONALD’S Damar; Kristiawan, Allen
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i3.54291

The times and era of globalization continue to develop and experience changes, especially in the food industry. One of them is McDonald's fast food which has been present in Indonesia for a long time and is very popular with the public. Because people look at the criteria of price, promotion and product quality which can give them a sense of customer satisfaction. This research was conducted with the aim of testing and analyzing whether there is an influence of price, promotion and product quality on customer satisfaction. The sample that will be used is the people of Bandung who buy McDonald's products. The sampling technique uses non-probability sampling and the sample type uses purposive sampling. The data collection technique is by distributing questionnaires and the target number is 170 respondents. The data processing technique uses multiple regression analysis with the help of the SPSS application. From the research results it can be concluded that there is a positive and significant influence of price, promotion and product quality on customer satisfaction.

Cyberpreneurship Research Trends and Insights from 1999 to 2023 Aprillia, Ariesya; Kuswoyo, Chandra; Kristiawan, Allen; Sunarjo, Richard Andre; Awhina, Ridan Ahsani Te
Aptisi Transactions On Technopreneurship (ATT) Vol 6 No 3 (2024): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v6i3.421

Cyberpreneurship, as a subset of entrepreneurship, is an emerging field focusing on the use of digital platforms and technologies in business. This study aims to analyze the development and trends in cyberpreneurship research over the past 17 years (1999-2023). The objective s to map the landscape of cyberpreneurship publications, identifying key countries, institutions, journals, authors, and keywords that dominate the field. Using the Dimensions citation indexing database, a bibliometric analysis was conducted, employing VOSviewer for visualizing the relationships among authors, institutions, and keywords. Data was examined based on publication pairs, co-authorship networks, and keyword co-occurrence. The analysis shows that Malaysia leads in cyberpreneurship research, with Multimedia University as the most influential institution, and Education and Training as the most cited journal. The research also highlights a significant growth in cyberpreneurship studies, especially in the last few years, indicating its increasing importance post-COVID-19. The findings suggest that cyberpreneurship is still in its early stages, with substantial potential for future research, particularly in the application of artificial intelligence and digital business models. Further exploration is recommended, especially in countries like Indonesia, where digital entrepreneurship is rapidly evolving.

The PERANAN ULASAN PRODUK, KEMUDAHAN, KEPERCAYAAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA TOKOPEDIA (OZZIE MOTOR) Nursalin, Kezia Kurniawati; Tjiptodjojo, Kartika Imasari; Kristiawan, Allen; Hidayatullah , Hasan
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 3 (2024): JMBI UNSRAT Volume 11 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i3.58778

The increasing use of e-commerce to carry out online buying and selling transactions has an impact on business activities in Indonesia. DKI Jakarta, West Java and the Special Region of Yogyakarta are the three provinces with the largest business activities using e-commerce in Indonesia (E Commerce Statistics; 2021). Research by Zheng & Jin (2016) shows that seller reputation in e-commerce influences consumer decisions in choosing products. To decide to buy online, there are usually many considerations such as: product reviews, convenience, trustworthiness and product price. This research aims to determine the role of product reviews, convenience, trust and price on purchasing decisions for one of the automotive industry players, namely Ozzie Motor, which markets digitally using Tokopedia e-commerce. Key Words: Product Reviews, Convenience, Trust, Price, Purchase Decisions.

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