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All Journal Al-Mada: Jurnal Agama, Sosial, dan Budaya JES (Jurnal Ekonomi Syariah AT-TAISIR: Journal of Indonesian Tafsir Studies IIJSE Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management Create: Journal of Islamic Management and Business
Mohamad Toha
Universitas KH. Abdul Chalim, Indonesia
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analysis Customers' Interest to IB Faedah Savings Mohamad Toha; Qurrotu Aini
Majapahit Journal of Islamic Finance and Management Vol. 1 No. 2 (2021): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v1i2.19

Abstract

Marketing is to attract customers to use BRI Syariah products. In this case, the bank wants its product to be easy to sell and expansive, which is in great demand by customers and prospective customers. The study aims to determine customer’s interest in iB Faedah savings at BRI Syariah KCP Mojosari - Mojokerto. To answer the questions above, this research was designed with a qualitative descriptive approach using a case study approach. Based on the analysis of the data, it can be concluded that 1) Attention, that customers know about the iB Faedah savings product from their own initiative to come to the office and customers know about Faedah savings directly from BRI Syariah. 2) Interest, The reason customers use Faedah savings is because it adjusts to the background of individual status and the good service from BRI Syariah during the procedure. Customers feel well served and receive a clear explanation from BRI Syariah regarding the details of the iB Faedah savings product. 3) Desire, customer interest related to the cost of Faedah saving is said to depend on each person’s perspective and ability. Customers choose products with lower costs and can be used as a means of saving money for their internal needs. 4) Action (Using), that is the reason the customer has the desire to use the iB Faedah savings to meet the business needs. 5) Halal Lifestyle Awareness, customers have a purpose other than to meet financial needs but also to change perspectives in choosing the products used.
Exploring Customer Interest in Faedah IB Savings: A Comprehensive Analysis Qurrotu Aini; Mohamad Toha; Sundari; Freddrick Tiagita Putra
Create: Journal of Islamic Management and Business Vol. 1 No. 1 (2025): Islamic Business and Management
Publisher : Perkumpulan Dosen Tarbiyah Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing efforts play a crucial role in attracting customers to use BRI Syariah’s products, aiming to make these products easy to sell and widely appealing to both existing and potential customers. This study aims to explore customer interest in the Faedah iB savings product at Bank BRI Syariah KCP Mojosari, Mojokerto. To address this objective, a descriptive qualitative approach with a case study method was employed. The data analysis reveals several key findings: 1) Attention, Customers are aware of the Faedah iB savings product primarily through their own initiative in visiting the bank and receiving direct information from BRI Syariah staff. 2) Interest Customers are drawn to the Faedah iB savings due to its alignment with their individual background and the high-quality service provided by BRI Syariah during the process. Customers feel well served and receive clear explanations regarding the product’s details. 3) Desire Customers’ interest in the costs associated with the Faedah iB savings product depends on their personal perspectives and financial capabilities. Many opt for products with lower costs that can serve as a means of saving money for their internal needs. 4) Action Customers are motivated to use the Faedah iB savings account to support their business needs. 5) Halal Lifestyle Awareness Customers also aim to meet financial needs while shifting their perspective towards selecting products that align with their values, particularly in terms of a halal lifestyle.
Co-Authors Agnes Cahyatria Manaku Elly Ulfa Fatkhiyatus Su'adah Freddrick Tiagita Putra Khoirur Rozikin M. Alfin Fatikh Muawanah Muawanah Muhammad Muflihin Novi Yanti Sandra Dewi Nur Dinah Fauziah Qurrotu Aini Qurrotu Aini Rahman, Fadali Setio Budi Sundari Wita Sri Nurlatipah