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All Journal MANAJEMEN DEWANTARA Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Pengabdian Masyarakat Bestari (JPMB) Jurnal SALMAN : Sosial dan Manajemen Asian Journal of Applied Business and Management (AJABM) Golden Ratio of Data in Summary AMMA : Jurnal Pengabdian Masyarakat Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis IIJSE Jurnal Multidisiplin Indonesia
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Universitas Muhammadiyah Sumatera Utara
Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences

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Analisis Strategi Promosi Menggunakan Media Sosial Tiktok Dalam Memasarkan Produk Pada UMKM Revita Sari
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): April : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.784

Abstract

This research discusses the analysis of promotional strategies using social media Tik Tok, the type of research used is a qualitative method with observational data collection techniques, and documentation is carried out to obtain data. The focus of this research is what promotional strategies should be carried out by MSME Baso Aci Ganteng through social media tick tock? The research results show that Baso Aci Ganteng wants to make TikTok a media or promotional tool to communicate products and sales activities carried out by Baso Aci Ganteng, where currently TikTok is a media that almost everyone has, from children to adults.
Co-Authors Abdul Riduan Ary Rizky Akbar Chairunnisa Chandra Halim Firqin Fuad Khairunnisa Khairunnisa Muhsin Lambok Muhsin Lambok Ilvira Muhsin Lambok Ilvira Muhsin Lambok Ilvira Rahma Yanti Hasibuan Rahmat Hidayat