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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business BULETIN BISNIS & MANAJEMEN (BBM) Jurnal Agribisnis dan Sosial Ekonomi Pertanian (JASEP) Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Jurnal Pendidikan, Kepelatihan, Olahraga, dan Kesehatan
Jihan Jihan
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : BULETIN BISNIS

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PENGARUH NILAI PELAYANAN TERHADAP CITRA PERUSAHAAN DI MATA KLAIMEN PT JASA RAHARJA (PERSERO) KANTOR PERWAKILAN BOJONEGORO Jihan Jihan; Ari Kuntardina
BBM (Buletin Bisnis & Manajemen) Vol 6, No 2 (2020): Volume 6, No. 02, 2020
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.671 KB) | DOI: 10.47686/bbm.v6i2.305

Abstract

PT. Jasa Raharja is in charge of providing compensation for road traffic accident victims. Thus, people who have an accident will feel helped by the existence of PT. Jasa Raharja. The research objective was to test and analyze the effect of PRIME PT Jasa Raharja (Persero) Bojonegoro Representative Office on company image in the eyes of beneficiary claimants. This research is a survey research. The sampling technique used was Proportionate Random Sampling. Data collection by questionnaire to 50 claiment PT Jasa Raharja in Bojonegoro Regency. Data analysis used Multiple Linear Regression Analysis. The results of data analysis show that the value of Proactive, Friendly, and Easy partially has a significant and positive effect on company image, while the values of sincerity and empathy partially do not have a significant effect on the corporate image of PT Jasa Raharja (Persero) Bojonegoro Representative Office. Meanwhile, the five PRIME values (proactive, friendly, sincere, easy, and empathetic) together have a significant effect on the company's image in the eyes of PT Jasa Raharja's claimants, Bojonegoro Representative Office.
Co-Authors Alex Karoba Bambang Iman Santoso Iren Natasya Janet Janet Juvita Melani Indri Kharisma Utami Istiani Kuntardina, Ari Lelivianti Lelivianti Leni Asrawati Lola Uhyati Luna Febrina Maryam Maryam Melda Agnes Manuhutu Mirah Lestari Naura Zakiyah Nizmah Nizmah Nurhayati Nurhayati Rahman Rahman Saud Sihombing Seflidiana Roza Septianita Septianita Suhardi Kamaluddin