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All Journal QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Window of Health : Jurnal Kesehatan Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Jurnal Studi Sosial dan Politik Journal of Appropriate Technology for Community Services Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Partisipatoris Journal of Humanities and Social Science (JHASS) Resolusi: Jurnal Sosial Politik Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Community Empowerment Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat Jurnal Ilmu Sosial dan Ilmu Politik Malikussaleh (JSPM) Communications in Humanities and Social Sciences Konstelasi: Konvergensi Teknologi dan Sistem Informasi PIR
Shannaz Mutiara Deniar
Faculty Of Social And Political Science, Universitas Muhammadiyah Malang
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Community Empowerment

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Branding of the Sangga Braja Community in soft marketing and cultural education in the new normal era Shannaz Mutiara Deniar; Yeyen Pratika
Community Empowerment Vol 7 No 2 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.634 KB) | DOI: 10.31603/ce.5902

Abstract

The objective of this community service is to assist and preserve Batu City's artistic and cultural products. The partner is the Sangga Braja Community, which is particularly concerned in preserving Batu City's arts and culture and already has some basic facilities, but there are issues with branding, public education, and human resources. The aim of this program is to maintain Batu City's artistic and cultural assets so that they can be utilized to their full potential. To address these issues, this service method will emphasize mentoring and training, primarily related to the use of social media as a promotional and educational tool, as well as efficiency and effectiveness in community management, in the form of cultural branding workshops, manufacturing training, social media content, use of social media, photography training, and institutional management. The program's outcomes include soft skills training and social media usage guidelines. The community's eagerness for engaging in numerous current activities ensured that the training and mentorship went smoothly.
Co-Authors Aan Sugiharto Aisyah, Adinda Bhornpat Pornsuratana Dhimas Okta Anugerah Gautam Kumar Jha Gonda Yumitro Juwita Maharani Nurdiana Abhiyoga Oktaviani, Sukma Rahmad Eko Wiranto Rijal, Najamuddin Khairur Rizky Fadila Sella Sapriyawati, Mira Tita Dwiningrum Tonny Dian Effendi Yana Dwifa Saraswati Yana Dwifa Saraswati Yeyen Pratika