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All Journal Tabularasa: Jurnal Ilmiah Magister Psikologi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Zuhrati Desiana
Universitas Medan Area
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Komunikasi Verbal dan Non-Verbal Sales Promotion Girl dalam Proses Pemasaran Produk Rokok Zuhrati Desiana; M. Fiqri Rifatah; Dedi Sahputra
Tabularasa: Jurnal Ilmiah Magister Psikologi Vol 4, No 1 (2022): Tabularasa : Jurnal Ilmiah Magister Psikologi, Januari
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/tabularasa.v4i1.638

Abstract

Penelitian ini bertujuan untuk mengetahui gambaran seorang sales promotion girl (SPG) rokok dalam mempengaruhi calon konsumen melalui teknik komunikasi, baik verbal maupun non verbal. Adapun metode penelitian yang digunakan menggunakan pendekatan kualitatif yaitu analisis deskriptif kualitatif. Teknik pengambilan data yang digunakan adalah teknik wawancara dan observasi. Informan dalam penelitian ini berjumlah 3 orang yang terdiri dari 1 orang sales promotion girl dan 2 orang konsumen. Hasil yang diperoleh adalah sales promotion girl mampu melakukan komunikasi verbal dengan baik. Sedangkan komunikasi non verbal yang dilakukan sales promotion girl belum mampu menarik minat konsumen. Di sisi konsumen diperoleh hasil bahwa keputusan mereka untuk membeli rokok bukan dikarenakan kemampuan sales promotion girl dalam berkomunikasi namun karena mereka merasa bahwa belum adanya kebutuhan untuk membeli rokok pada saat itu.
RELATIONSHIP BETWEEN PERCEIVED ORGANIZATIONAL SUPPORT AND WORK ENGAGEMENT WITH ORGANIZATIONAL CITIZENSHIP BEHAVIOR ON EMPLOYEES AT PT. M Zuhrati Desiana; Risydah Fadilah; Patisina
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.2189

Abstract

This study found thatthat if the variables perceived organizational support (X1) and work engagement (X2) simultaneously have a value of zero, then organizational citizenship behavior (Y) will have a value of 0.596, if the variable perceived organizational support (X1) increases by one unit, then organizational citizenship behavior (Y) will increase by 59.6% units and if the variable work engagement (X2), increases by one unit, then organizational citizenship behavior (Y) will increase by 59.6% units. The variable perceived organizational support has a t-value of 27.84. This value is smaller than the t-table value with a Sig. value of less than 0.05. This shows that partially, the variable perceived organizational behavior has a significant effect on organizational citizenship behavior of PT. M. The variable work engagement has a t-value. This value is smaller than the t-table value and is positive with a Sig. value of less than 31.74. This shows that partially, the variable work engagement has a significant effect on organizational citizenship behavior of PT. M. These results indicate that the variables perceived organizational support and work engagement have a major influence on organizational citizenship behavior of PT. M while the rest is explained by other variables not examined in this study.
Co-Authors Dedi Sahputra M. Fiqri Rifatah Patisina Risydah Fadilah