Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Ilmiah Edunomika (JIE) In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Ribhuna: Jurnal Keuangan dan Perbankan Syariah Jurnal Pengabdian Masyarakat Indonesia
Indra Maulana
Manajemen FEB, Universitas Islam Dr KHEZ Muttaqien, Indonesia
Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
PENGARUH EVENT MARKETING TERHADAP PENGAMBILAN KEPUTUSAN WISATAWAN NUSANTARA MENGUNJUNGI DESTINASI WISATA DI KABUPATEN PURWAKARTA Indra Maulana
Eqien - Jurnal Ekonomi dan Bisnis Vol 2 No 1 (2013): JURNAL EKONOMI DAN BISNIS “E-QIEN” Volume 3 Nomor 1, Juli 2013
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.549 KB)

Abstract

Kabupaten Purwakarta merupakan salah satu daerah yang concern terhadap pembangunan kepariwisataan, dimana letak geografis nya yang menjadi poros dua ibukota Propinsi yaitu DKI Jakarta dan Jawa Barat menjadikan Kabupaten Purwakarta sebagai salah satu wilayah yang sangat strategis. Berdasarkan fenomena tersebut, tujuan dari penelitian ini adalah untuk melihat kontribusi event marketing yang dilakukan pemerintah daerah terhadap pengambilan keputusan wisatawan nusantara mengunjungi destinasi wisata di Kabupaten Purwakarta. Metode penelitian yang digunakan adalah deskriptif, populasi penelitian adalah wisatawan nusantara yang mengunjungi destinasi wisata di Kabupaten Purwakarta, adapun jumlah sampel pada penelitian ini adalah 100 orang responden yang diambil dengan teknik probability sampling dengan metode cluster sampling.Untuk mendapatkan jawaban pada penelitian ini penulis menggunakan teknik regresi sederhana.Data diperoleh dengan menggunakan kuesioner dan studi literatur. Hasil penelitian menunjukkan bahwa event marketing berpengaruh terhadap pengambilan keputusan wisatawan nusantara mengunjungi destinasi wisata di Kabupaten Purwakarta.Kata kunci : Event marketing, pengambilan keputusan
PENGARUH EXPERIENTIAL MARKETING DAN BRAND KNOWLEDGE TERHADAP PURCHASE INTENTION PADA PENGGUNA SIMPATI 4G LTE CABANG PURWAKARTA Indra Maulana; Ahmad Kurnaepi
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 18 No 2 (2019): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v18i2.198

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh experiential marketing, dan brand knowledge terhadap purchase intention pada Telkomsel 4G LTE Cabang Purwakarta. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kuantitatif, Populasi yang digunakan dalam penelitian ini adalah seluruh pelanggan Telkomsel yang ada di Kab. Purwakarta. Sample penelitian sebanyak 96 sample diambil dengan menggunakan nonprobability sampling serta perhitungan jumlah sample menggunakan rumus lemeshow, Sementara itu pengumpulan dilakukan dengan wawancara, kuesioner dan penelitian kepustakaan. Analisis regresi digunakan dalam penelitian ini untuk menganalisis data secara statistic dengan menggunakan software SPSS 22. Minat beli atau upgrading konsumen Telkomsel 4GLTE dipengaruhi oleh kedua variabel bebas yakni experiential marketing dan brand knowledge. Dari variabel X1 (ekperiential marketing) terdapat indikator pembagian kuota data yang menjadi penyebab konsumen melakukan purchase intention, serta dari variabel (X2) brand knowledge terdapat indikator konsumen cendrung mengetahui bahwa Telkomsel merupakan merek yang menguasai pangsa pasar sehingga ini yang menyebabkan terjadinya pengaruh secara signifikan antara variabel penelitian X1 dan X2 terhadap variabel Y. Sedangkan tingkat pengaruh secara proporsional yang disebabkan oleh variabel lain diluar kedua variabel tersebut dikatakan sangat lemah, hal ini menunjukan bahwa ada variabel atau faktor lainnya yang tidak dibahas dalam penelitian ini yang juga memiliki pengaruh terhadap purchase intention pada konsumen Telkomsel 4G LTE cabang Purwakarta
Pengaruh Budaya, Kelompok Referensi, Dan Psikologis Konsumen Terhadap Orientasi Belanja Daring Indra Maulana
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 19 No 2 (2020): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v19i2.342

Abstract

This study aims to determine the influence of culture, reference groups, and consumer psychology on online shopping orientation. This quantitative research was conducted on internet users in Purwakarta Regency, West Java Province. The research was conducted from February 2020 to September 2020. The sample was taken in a purposive manner with incidental sampling. The final number of respondents who participated in this study were 100 respondents. Linear regression analysis is used to determine the relationship model between X1, X2, X3, with the Y variable. The results of the analysis show that the three independent variables partially have a positive influence on Online Shopping Orientation in Purwakarta Regency. It can be concluded that the stronger the three independent variables are, the higher the influence in the formation of Online Shopping Orientation in Purwakarta.
THE INFLUENCE OF POSITIVE EMOTION ON IMPULSE BUYING WITH STORE ATMOSPHERE AS A MODERATING VARIABLE Ade Nurhayati; Cahyaning Raheni; Syarifuddin Arief; Indra Maulana; Efti Novita Sari
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12043

Abstract

Abstract Researchers believe that Positive Emotions can significantly influence the Impulse Buying variable because the more emotional a person is, the more emotional they are because they have no financial problems, get good religious and social studies, and have a happy family who no longer think about prices when shopping. Apart from that, researchers also have a second belief, namely that the Store Atmosphere variable is able to moderate these two variables. This research is quantitative research with an exploratory approach. The data collected in this research used a questionnaire method for 300 people who had incomes above 20 million. This data is called primary data. The data used and collected were analyzed with Smart PLS 4.0. The research results showed that the Positive Emotions variable had a positive relationship and a significant influence on Impulsive Buying and the Store Atmpaoshere variable could moderate the relationship between these two variables. Keywords : Emotion Positive, Buying Impulse, Store Atmosphere
Optimalisasi Media Sosial UMKM sebagai Alat untuk Memperluas Jangkauan Pasar “Kue Ali Kaum Lestari Bu Ina” Indra Maulana; Kinara Septiana Indaswari; Nazia Annura; Fitriyani Siti Nurjanah; Radeeva Salsabila
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 5 No. 1 (2026): Februari: Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v5i1.6293

Abstract

Micro, Small, and Medium Enterprises (MSMEs) need to adapt to digital transformation in order to remain competitive amid changing modern consumer behavior. One strategy that can be applied is digital transformation through the use of marketing media that combine both offline and online methods. Kue Ali Kaum Lestari Bu Ina, a traditional culinary MSME in Purwakarta, still relies on word-of-mouth promotion and direct sales, resulting in slow market growth despite having a good local reputation. This community service activity aims to improve the understanding and skills of Micro, Small, and Medium Enterprises (MSMEs) Kue Ali Kaum Lestari Bu Ina regarding the importance of digital transformation strategies through optimizing social media to expand market reach and maintain customer loyalty. The initiative utilizes digital tools, human resources with digital content skills, and platforms such as Instagram, Tiktok and WhatsApp Business. The methods used are interviews and discussions as well as training and mentoring to guide business actors in creating business accounts and managing social media. The results show that the strategic use of social media can increase product visibility, and expand market reach.
FORMULASI CUSTOMER ENGAGEMENT BERBASIS ISLAMIC SERVICE EXCELLENCE, EMOTIONAL ATTACHMENT, DAN EXPERIENTIAL VALUE TERHADAP LOYALITAS NASABAH SYARIAH Indra Maulana; Fitri; Ela Laela; Amna; Dipa Teruna Awaludin
RIBHUNA : Jurnal Keuangan dan Perbankan Syariah Vol. 5 No. 2 (2026): July 2026
Publisher : Islamic Banking Department, Faculty of Islamic Economics and Business, Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/ribhuna.v5i2.3776

Abstract

This study aims to analyze the influence of Islamic Service Excellence, Emotional Attachment, and Experiential Value on Sharia Customer Loyalty in the Islamic banking industry in Indonesia. This study employed a quantitative approach using Structural Equation Modeling Partial Least Square (SEM-PLS). The research sample consisted of 325 active Islamic bank customers selected using purposive sampling techniques. Data collection was conducted through questionnaires based on a five-point Likert scale. Data analysis was performed using SmartPLS 4 through outer model and inner model testing, including validity, reliability, R-Square, Q-Square, effect size, bootstrapping, and hypothesis testing. The results indicate that Islamic Service Excellence has a positive and significant effect on Sharia Customer Loyalty. Emotional Attachment is proven to be the most dominant variable affecting customer loyalty. Furthermore, Experiential Value also positively influences Sharia Customer Loyalty. This study contributes theoretically to the development of customer engagement based on Islamic values and provides practical implications for Islamic banks in improving customer loyalty through Islamic service quality, emotional relationships, and valuable service experiences.
Co-Authors Ade Nurhayati Kusumadewi Ahmad Kurnaepi Amna Cahyaning Raheni Dipa Teruna Awaludin Ela Laela Fitri Fitriyani Siti Nurjanah Kinara Septiana Indaswari Nazia Annura Radeeva Salsabila Sari, Efti Novita Syarifuddin Arief