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Bambang Hengky Rainanto
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Stakeholder Analysis In The Strategic Development Planning Of Batutulis Tourism Area, Bogor City Bambang Hengky Rainanto; Fitria Herawati; Siti Yasmin Salsabila Sunantoputri; Charles Parnauli Saragi; Abdul Thalib Bon; Jonathan Van Melle; Bambang Rudyanto
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3072

Abstract

Bogor, one of Indonesia's oldest cities, is renowned for its distinctive culture and rich historical heritage, including the Batutulis area. This area holds significant remnants of the Sundanese Kingdom's history and has been designated as a historical and cultural tourism destination in Bogor. Effective development of a tourism area necessitates collaboration among various stakeholders. However, in the case of Batutulis, insufficient communication and cooperation have led to misunderstandings among stakeholders. To address these issues, appropriate strategies are essential in the non-physical planning of the Batutulis Tourism Area, including stakeholder roles, tourism product development, and marketing strategies to ensure comprehensive and well-structured tourism planning. This research aims to identify, classify, and analyze the relationships between stakeholders involved in developing the Batutulis Tourism Area. A descriptive qualitative method was employed, integrating stakeholder and SWOT analyses. Data collection techniques included observations, interviews, and document reviews, with interviews conducted with stakeholders identified through the Pentahelix Strategy. The successful development of the Batutulis Tourism Area depends on strategic planning and collaboration among stakeholders, emphasizing the need for synergy in coordination, communication, and cooperation. Keywords: Stakeholders, Pentahelix Strategy, Non-Physical Planning, Tourism Development, Historical and Cultural Tourism
Assistance in the Development of the Mulyaharja Organic Agro-Edu-Tourism Village (AEWO), Bogor City: Community Empowerment Strategy and Village Tourism Sustainability Bambang Hengky Rainanto; Cecilia Valentina Srihadi Suryanti; TB Dicky Faldy; Septian Cahyadi; Charles Parnauli Saragi; Nisa Rahmaniyah Utami; Tarida Marlin Surya Manurung; Sri Endah Yuwantiningrum; Juke Sjukriana; Cinta Amanda Ally; Intan Wulandari; Cecilia Dwi Santati; Azzahra Liani Wazis
AMK : Abdi Masyarakat UIKA Vol. 5 No. 2 (2026): JUNI
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v5i2.3438

Abstract

The Mulyaharja AEWO (Organic Agro-Edu-Tourism) tourism village in Bogor City is a developed tourism village that integrates organic farming education, environmental conservation, and local economic empowerment. Community Service (PKM) mentoring is carried out by academics and the government to improve community capacity, attraction management, tourism product diversification, and digital promotion. The PKM method uses a participatory approach, including socialization, managerial training for managers, training in typical/traditional culinary processing, MSME training, homestay socialization and standardization, exploration of village tourism potential, and social media training as a promotional tool. The mentoring results show an increase in human resource capacity, service quality, tourism product diversification, implementation of homestay standards, digital promotion capabilities, and awareness of environmental sustainability. The impacts of PKM include local economic growth, community empowerment, cultural and environmental preservation, and the development of independent and educational tourism villages. This paper presents an effective community participation-based PKM model for the development of sustainable tourism villages in Indonesia.
Membangun Citra Merek Melalui Promosi Penjualan Dan Penggunaan Media Sosial Instagram Serta Implikasinya Terhadap Loyalitas Pelanggan: Studi Empiris Konsumen Tomoro Coffee Sujana Sujana; Salfa Sa’adatul Rahmaniah; Bambang Hengky Rainanto; Febry Lodwyk Rihe Riwoe
Jurnal Ilmiah Pariwisata Kesatuan Vol. 7 No. 1 (2026): JIPKES Edisi Januari 2026
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v7i1.5556

Abstract

The development of digital technology and changes in consumer lifestyle have encouraged F&B companies to be more proactive in promoting and building their brands, especially through social media platforms such as Instagram. This study aims to: (1) Examine the effect of sales promotion on the brand image of Tomoro Coffee; (2) Examine the effect of Instagram social media usage on the brand image of Tomoro Coffee; (3) Examine the effect of sales promotion on customer loyalty; (4) Examine the effect of Instagram social media usage on customer loyalty; (5) Examine the effect of brand image on customer loyalty. This research adopts a quantitative approach using a survey method by distributing questionnaires to 240 respondents who are Tomoro Coffee consumers in the JABODETABEK area. The sampling technique used is purposive sampling, and the data were analyzed using the Structural Equation Modeling (SEM) method with the assistance of AMOS software. The results show that: (1) Sales promotion has a positive and significant effect on brand image; (2) Instagram social media usage has a positive and significant effect on brand image; (3) Sales promotion has a positive and significant effect on customer loyalty; (4) Instagram social media usage has a positive and significant effect on customer loyalty; and (5) Brand image has a positive and significant effect on customer loyalty. In conclusion, each variable examined contributes positively to the development of brand image and the improvement of customer loyalty toward the Tomoro Coffee brand. Keywords: Sales Promotion, Instagram Social Media, Brand Image, Customer Loyalty
Tinjauan Atas Saluran Distribusi Dan Harga Jual Produk Hidroponik Pada PT. Sarindah Wicaksana Imaniar Astriani; Sulistiono Sulistiono; Danti Astrini; Bambang Hengky Rainanto
Jurnal Aplikasi Bisnis Kesatuan Vol. 3 No. 3 (2023): JABKES Edisi Desember 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i3.2137

Abstract

Perkembangan bisnis yang semakin pesat di bidang industri, menjadikan bisnis industri dapat dilihat sebagai suatu peluang untuk memperoleh keuntungan. Untuk itu pada kondisi saat ini, membangun bisnis adalah bagaimana perusahaan mampu menyampaikan barang produk atau jasanya pada konsumen dengan baik. Dalam mendirikan suatu bisnis, perusahaan juga harus mampu mempertimbangkan berbagai aspek, terutama pada aspek saluran distribusi dan harga jual suatu produk. Dengan perencanaan dan pertimbangan yang baik maka akan menjamin kesuksesan sebuah perusahaan dalam mendirikan usahanya. Tujuan dari peninjauan ini adalah untuk mengetahui : 1) bagaimana penerapan saluran distribusi dan harga jual produk hidroponik pada PT. Sarindah Wicaksana; 2) apa kendala dalam penerapan saluran distribusi dan harga jual produk hidroponik pada PT. Sarindah Wicaksana; 3) bagaimana upaya dalam mengatasi kendala penerapan saluran distribusi dan harga jual produk hidroponik pada PT. Sarindah Wicaksana. Hasil dari peninjauan ini yaitu : 1) PT. Sarindah Wicaksana menerapkan saluran distribusi tidak langsung dengan intensitas saluran distribusi intesif dan penerapan harga jual produk menerapkan penetapan harga jual berbasis biaya dan persaingan; 2) adanya kendala saluran distribusi yang dialami, terbukti dengan keterbatasan perusahaan dalam memenuhi kebuthan konsumen dan adanya kendala yang dialami dalam penerapan harga jual produk pada PT. Sarindah Wicaksana, dibuktikan dengan adanya persaingan serta perubahan harga yang tidak signifikan; 3) PT. Sarindah Wicaksana telah mengatasi kendala dalam penerapan saluran distribusi dan harga jual produk dengan cukup baik dengan cara berupaya menyesuaikan kebutuhan konsumen dan perubahan yang terjadi dalam aktivitas perusahaannya.
Pelatihan Pemasaran Berbasis E-Commerce Dan Marketplace Sebagai Solusi Membangun Pertumbuhan Ekonomi UMKM Di Era Pandemi Yulia Nurendah; Ani Mekaniwati; Danti Astrini; Bambang Hengky Rainanto
Jurnal Abdimas Dedikasi Kesatuan Vol. 3 No. 2 (2022): JADKES Edisi Juli 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v3i2.1665

Abstract

Pelaksanaan Pengabdian kepada Masyarakat berupa Pelatihan Pemasaran Berbasis E-Commerce dan Marketplace Sebagai Solusi Membangun Pertumbuhan Ekonomi UMKM di Era Pandemi bagi UMKM di Kota Bogor dapat disimpulkan berhasil sampai pada tahap melakukan memotivasi untuk Pemasaran Berbasis E-Commerce dan Marketplace. Secara umum menunjukkan hasil yang memuaskan. Keberhasilan ini ditunjukkan antara lain oleh : Adanya respon yang positif dari peserta, yang ditunjukkan dengan pertanyaan dan tanggapan yang diberikan selama pelaksanaan kegiatan, Adanya kesesuaian materi dengan kebutuhan pelaku UMKM dalam usaha meningkatkan minat, pemahaman dan kemampuan Pemasaran Berbasis E-Commerce dan Marketplace dan Sebagian besar peserta telah memahami arti pentingnya dan bagaimana melakukan pengembangan Pelatihan Pemasaran Berbasis E-Commerce dan Marketplace Kata Kunci: ecommerce, pelatihan, umkm
Peningkatan Sumber Daya Manusia (SDM) Untuk Mendorong Daya Saing UMKM Melalui Pelatihan Manajemen Dan Digital Marketing Bagi UMKM Kota Bogor Gen Gen Gendalasari; Wimpi Srihandoko; Abdul Roup; Febry Lodwyk RIhe Riwoe; Bambang Hengky Rainanto
Jurnal Abdimas Dedikasi Kesatuan Vol. 7 No. 1 (2026): JADKES Edisi Januari 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v7i1.5349

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian Indonesia, khususnya dalam penyerapan tenaga kerja, peningkatan pendapatan, dan pemerataan kesejahteraan masyarakat. Namun demikian, berbagai kelemahan internal masih menjadi kendala bagi UMKM untuk berkembang dan memiliki daya saing yang kuat, salah satunya adalah kualitas sumber daya manusia (SDM) yang masih terbatas. Rendahnya kemampuan manajerial, lemahnya pengelolaan usaha, dan belum optimalnya pemanfaatan media digital dalam pemasaran menyebabkan banyak UMKM belum berkembang secara maksimal. Oleh sebab itu, peningkatan kualitas SDM melalui pelatihan manajemen dan digital marketing menjadi sangat penting untuk mendorong daya saing UMKM di Kota Bogor. Tujuan kegiatan pengabdian ini adalah untuk meningkatkan pemahaman dan keterampilan pelaku UMKM dalam bidang manajemen usaha dan pemasaran digital. Metode yang digunakan adalah pelatihan, penyuluhan, diskusi, tanya jawab, praktik mandiri, dan pendampingan. Keberhasilan kegiatan diukur dengan membandingkan kondisi sebelum dan sesudah pelatihan, terutama dalam aspek pemahaman manajemen usaha, pengelolaan pemasaran digital, dan kemampuan promosi melalui media online. Hasil kegiatan menunjukkan bahwa pelatihan memberikan pengaruh nyata terhadap peningkatan kualitas SDM UMKM, yang ditandai dengan meningkatnya pemahaman peserta mengenai pengelolaan usaha, branding, promosi digital, dan kepercayaan diri dalam mengembangkan usahanya. Jika kualitas SDM semakin meningkat melalui kegiatan pelatihan, maka daya saing UMKM juga akan semakin baik di masa mendatang
Optimizing Early Childhood Education Student Development Data Governance Through the Implementation of the EduPrima Information System with Learning Analytics Suci Sri Utami Sutjipto; Septian Cahyadi; Bambang Hengky Rainanto; Rahma Djati Kusuma; Jemy Arieswanto
AMK : Abdi Masyarakat UIKA Vol. 5 No. 3 (2026): SEPTEMBER
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v5i3.3441

Abstract

Early childhood education has a strategic role in the foundation of child development, but SS Schools in Bogor still face administrative obstacles due to inefficient manual recording systems, prone to data loss, and hindering holistic monitoring of child development. Key problems include unstructured data management and the absence of analytical tools to support teachers' instructional decisions. This program implements a web-based EduPrima application that provides integrated data management and Learning Analytics features through the stages of socialization, system development, technical training, and intensive mentoring. As a result, administrative digitization improves operational efficiency and provides objective supporting data, so that institutional governance becomes more accountable and transparent without replacing the primary pedagogical role of teachers.
The Influence Of Tourist Attractions, Performance Quality And Facilities Towards Visitor Satisfaction Witnessing The Uluwatu Kecak Dance, Badung Regency, Bali Nazwah Putri Ramadhani; Bambang Hengky Rainanto; Wadudi Wibowo
Jurnal Ilmiah Pariwisata Kesatuan Vol. 7 No. 1 (2026): JIPKES Edisi Januari 2026
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v7i1.5565

Abstract

Intensifying competition in Bali's cultural tourism sector requires destination management to rely not only on cultural uniqueness but also on high-quality performances and adequate facilities that meet visitor needs. The Uluwatu Kecak Dance is one of the leading cultural tourism attractions in Badung Regency, Bali, attracting both domestic and international tourists. The high volume of visitation obliges destination managers to pay close attention to factors influencing visitor satisfaction. Visitor satisfaction is formed through direct experiences while watching the performance and using available facilities. This study aims to analyze the influence of tourist attraction, performance quality, and facilities on visitor satisfaction at the Uluwatu Kecak Dance, Bali. A quantitative approach was applied involving 103 respondents who had watched the performance. The data were analyzed using Partial Least Squares Structural Equation Modeling with SmartPLS software. The findings indicate that tourist attraction, performance quality, and facilities have positive and significant effects on visitor satisfaction, demonstrating their essential role in enhancing the overall tourism experience quality. These results provide practical implications for destination managers to improve staff service quality and optimize supporting facilities in order to maintain competitiveness and ensure the sustainable management of the Uluwatu Kecak Dance destination for future long-term sustainability efforts
Pengaruh Fasilitas Dan Kualitas Pelayanan Terhadap Tingkat Kepuasan Serta Loyalitas Pengunjung Pada Museum Kepresidenan Balai Kirti Ezano Fernando Triantaka; Bambang Hengky Rainanto; Bambang Pamungkas; Iswandi Sukartaatmadja
Jurnal Ilmiah Pariwisata Kesatuan Vol. 6 No. 2 (2025): JIPKES Edisi Juli 2025
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v6i2.5569

Abstract

Museums are one of the educational tourist destinations that play an important role in preserving the history and culture of a nation. The Balai Kirti Presidential Museum, as one of the historical museums in Indonesia, presents various information and collections related to the leadership journey of the presidents of the Republic of Indonesia. The success of the museum in attracting and retaining visitors does not only depend on the collections displayed, but is also influenced by the facilities available and the quality of service provided. Adequate facilities and quality services are expected to increase the level of visitor satisfaction, which will ultimately have an impact on their loyalty to the museum. This study aims to determine the effect of facilities and service quality on the level of visitor satisfaction and loyalty at the Balai Kirti Presidential Museum. The method used is a quantitative approach and sample determination using the lemeshow formula, obtaining one hundred (100) samples. The distribution of questionnaires was carried out online in the form of Google Form. Data were analyzed using SmartPLS SEM. The results of the study showed that facilities and service quality have a significant influence on visitor satisfaction and visitor loyalty. Visitor satisfaction also has a significant influence on visitor loyalty. Of the two variables, the results of the analysis showed that facilities have a greater influence on visitor loyalty than service quality. These findings provide insight for museum managers in improving the visitor experience by paying more attention to the facility aspect in order to increase their satisfaction and loyalty
Co-Authors Abdul Roup Abdul Thalib Bon Angga Sulistiono Ani Mekaniwati Azzahra Liani Wazis Bambang Pamungkas Bambang Rudyanto Basyiruddin Noor Cecilia Dwi Santati Cecilia Valentina Srihadi Suryanti Charles Parnauli Saragi Cinta Amanda Ally Danti Astrini Ezano Fernando Triantaka Fathiah, Rita Febri Damatraseta Febry Lodwyk Rihe Riwoe Fitria Herawati Gen Gen Gendalasari Heti Herawati Imaniar Astriani Intan Wulandari Iswandi Sukartaatmadja Jemy Arieswanto Jenny Sasmita Jonathan Van Melle Juke Sjukriana Karsam Karsam Miftahul Nurjanah Mumuh Mulyana Nani Cahyani Nani Cahyani Nazwah Putri Ramadhani Norlaile Salleh Hudin Nusa Muktiadji Qhalby, Juwita Rafli Pradana Rahma Djati Kusuma Ratih Puspitasari Rita Fathiah Salfa Sa’adatul Rahmaniah Septian Cahyadi Siti Yasmin Salsabila Sunantoputri Solihin Solihin Sri Endah Yuwantiningrum Suci Sri Utami Sutjipto Sujana Sujana Tarida Marlin Surya Manurung TB Dicky Faldy Tubagus Dicky Faldy Syahid Noor Wadudi Wibowo Wimpi Srihandoko Yulia Nurendah