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Stakeholder Analysis In The Strategic Development Planning Of Batutulis Tourism Area, Bogor City Bambang Hengky Rainanto; Fitria Herawati; Siti Yasmin Salsabila Sunantoputri; Charles Parnauli Saragi; Abdul Thalib Bon; Jonathan Van Melle; Bambang Rudyanto
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3072

Abstract

Bogor, one of Indonesia's oldest cities, is renowned for its distinctive culture and rich historical heritage, including the Batutulis area. This area holds significant remnants of the Sundanese Kingdom's history and has been designated as a historical and cultural tourism destination in Bogor. Effective development of a tourism area necessitates collaboration among various stakeholders. However, in the case of Batutulis, insufficient communication and cooperation have led to misunderstandings among stakeholders. To address these issues, appropriate strategies are essential in the non-physical planning of the Batutulis Tourism Area, including stakeholder roles, tourism product development, and marketing strategies to ensure comprehensive and well-structured tourism planning. This research aims to identify, classify, and analyze the relationships between stakeholders involved in developing the Batutulis Tourism Area. A descriptive qualitative method was employed, integrating stakeholder and SWOT analyses. Data collection techniques included observations, interviews, and document reviews, with interviews conducted with stakeholders identified through the Pentahelix Strategy. The successful development of the Batutulis Tourism Area depends on strategic planning and collaboration among stakeholders, emphasizing the need for synergy in coordination, communication, and cooperation. Keywords: Stakeholders, Pentahelix Strategy, Non-Physical Planning, Tourism Development, Historical and Cultural Tourism
Assistance in the Development of the Mulyaharja Organic Agro-Edu-Tourism Village (AEWO), Bogor City: Community Empowerment Strategy and Village Tourism Sustainability Bambang Hengky Rainanto; Cecilia Valentina Srihadi Suryanti; TB Dicky Faldy; Septian Cahyadi; Charles Parnauli Saragi; Nisa Rahmaniyah Utami; Tarida Marlin Surya Manurung; Sri Endah Yuwantiningrum; Juke Sjukriana; Cinta Amanda Ally; Intan Wulandari; Cecilia Dwi Santati; Azzahra Liani Wazis
AMK : Abdi Masyarakat UIKA Vol. 5 No. 2 (2026): JUNI
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v5i2.3438

Abstract

The Mulyaharja AEWO (Organic Agro-Edu-Tourism) tourism village in Bogor City is a developed tourism village that integrates organic farming education, environmental conservation, and local economic empowerment. Community Service (PKM) mentoring is carried out by academics and the government to improve community capacity, attraction management, tourism product diversification, and digital promotion. The PKM method uses a participatory approach, including socialization, managerial training for managers, training in typical/traditional culinary processing, MSME training, homestay socialization and standardization, exploration of village tourism potential, and social media training as a promotional tool. The mentoring results show an increase in human resource capacity, service quality, tourism product diversification, implementation of homestay standards, digital promotion capabilities, and awareness of environmental sustainability. The impacts of PKM include local economic growth, community empowerment, cultural and environmental preservation, and the development of independent and educational tourism villages. This paper presents an effective community participation-based PKM model for the development of sustainable tourism villages in Indonesia.