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All Journal Bricolage : Jurnal Magister Ilmu Komunikasi Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen Kesatuan JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Ilmiah Pariwisata Kesatuan Global Research on Tourism Development and Advancement (GARUDA)
Charles Parnauli Saragi
Institut Bisnis dan Informatika Kesatuan
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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PEUBAH KEPERCAYAAN MEREK MELAMPAUI KAUSALITAS PERSUASI PEMASAR PADA KEPUTUSAN BERKULIAH Charles Parnauli Saragi; Ruth Florescia Simanjuntak; Deddy Muharman
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 6, No 01 (2020): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v6i01.2068

Abstract

ABSTRACT STIE KESATUAN campus in the academic year 2017/2018 has the highest number of students compared to previous school years. This study aims to determine the causality between brand trust and marketer persuasion on the decision of students choosing to study at STIE KESATUAN. The paradigm used is positivistic with a quantitative approach, a survey method involving a sample of 60 respondents STIE KESATUAN student class of 2017/2018. The sampling technique is stratified sample. The theory used is Stimulus-Organism-Response. The results show that there is a stronger relationship between STIE KESATUAN brand trust and the decision of new college students in the 2017/2018 school year than the causality of Staff Marketing persuasion as marketers towards choosing to study at STIE KESATUAN. This means that the brand trust variable goes beyond the marketer persuasion causality in college decisions at STIE KESATUAN.. Keywords; MarketersPersuasion, Brand Trust, Decision to Study. ABSTRAK Kampus STIE KESATUAN pada tahun ajaran 2017/2018 memiliki jumlah mahasiswa terbanyak dibandingkan dengan tahun-tahun ajaran sebelumnya. Penelitian ini bertujuan untuk mengetahui kausalitas antara kepercayaan merek dan persuasi pemasar terhadap keputusan mahasiswa memilih kuliah di STIE KESATUAN. Paradigma yang digunakan adalah positivistik dengan pendekatan kuantitatif, metode survei yang melibatkan Sampel 60 responden mahasiswa STIE KESATUAN angkatan 2017/2018. Teknik sampling dalam penelitian ini adalah sampel Berstrata. Teori yang digunakan adalah Stimulus-Organisme-Respon. Hasil menunjukkan adanya hubungan yang lebih kuat antara kepercayaan merek STIE KESATUAN dengan keputusan mahasiswa baru berkuliah di tahun ajaran 2017/2018 dibandingkan kausalitas hubungan persuasi Staff Marketing selaku pemasar terhadap memilih kuliah di STIE KESATUAN. Artinya peubah kepercayaan merek melampaui kausalitas persuasi pemasar pada keputusan berkuliah di STIE KESATUAN. Kata kunci: Persuasi pemasar, Kepercayaan merek, Keputusan berkuliah.
Pengaruh Persepsi Dan Preferensi Konsumen Terhadap Keputusan Pembelian Pada Rancamaya Golf And Country Club Seli Marselina; Sulistiono Sulistiono; Charles Parnauli Saragi
Jurnal Ilmiah Pariwisata Kesatuan Vol 3 No 2 (2022): JIPKES Edisi Juli 2022
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v3i2.1370

Abstract

The Purpose of this study was to determine (1) the effect of consumer perceptions on their decision on Purchasing at Rancamaya Golf and Country Club, (2) the effect of Consumer Preferences on their decision on Purchasing at Rancamaya Golf and Country Club, (3) the effect of perception and consumer preferences on Purchasing Decisions at Rancamaya Golf and Country Club. The sample consisted of 85 people who were selected using the Slovin technique, taken from the member of Rancamaya Golf and Country Club. All calculations were carried out by using the SPSS 25. The discriminant analysis results show that (1) the consumer perceptions variable has an effect on decision Purchasing at Rancamaya Golf and Country Club. It means the test results support the H1 research hypothesis, the hypothesis H1 is accepted, (2) the Consumer Preferences has an effect on decision Purchasing at Rancamaya Golf and Country Club, the hypothesis H1 is accepted, (3) The results of the F-test study show the calculated of F value or the prob value (0.000) <alpha 5%, then the H0 is rejected, it means that the consumer perceptions (X1) and Consumer Preferences (X2) have an effect on the decision Purchasing at Rancamaya Golf and Country Club (Y). The test results support the research hypothesis H1: β1, β2 ≠ 0 (there is a relationship between X and Y), it means that the Consumer Perceptions and Consumer Preferences variables have a simultaneously effect on Purchasing Decisions. Keywords: Perception, consumer preferences, purchasing decisions
Relationship Between Facilities And Infrastructure On Visitor Satisfaction In Bogor Botanical Gardens Charles Parnauli Saragi; Fransisca Givanya Pamela; Tiara Ayu Utami
Jurnal Ilmiah Pariwisata Kesatuan Vol 3 No 2 (2022): JIPKES Edisi Juli 2022
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v3i2.1466

Abstract

The current development of tourism has entered a time when everyone needs tourism to increase creativity, eliminate boredom while working, finding calm, finding local products while traveling, doing business in the scope of tourism, studying the history and culture and language of cultural tribes in Indonesia and foreign countries. Indonesia is a country in the Southeast Asian region, has quite a lot of natural tourism potential and is an attraction for visitors from foreign countries. Bogor Botanical Garden is one of the natural attractions located in the city of Bogor with various types of rare & quite old plants when remembering the age at the first preservation in the Bogor Botanical Gardens. However, the management of the Bogor Botanical Gardens, which is currently under the Indonesian National Research & Innovation Agency (BRIN), is still minimal tourism facilities provided for visitors. This is the background of this research to analyze the relationship between facilities and infrastructure and visitor satisfaction in the Bogor City Botanical Gardens. The research method uses a quantitative approach with a simple linear regression analysis tool. The sampling technique used is nonprobability sampling with purposive sampling technique by taking as many as 100 respondents. The results showed that the variable facilities and infrastructure affect visitor satisfaction, which illustrates that suggestions and infrastructure have a role in visitor satisfaction so that if the manager improves facilities and infrastructure, the satisfaction of visiting will increase. Based on the results of the determination coefficient test, the results of the facility on visitor satisfaction were 72.3% and the remaining 27.7% was influenced by other factors that were not examined in this study. Keyword: Facilities and Infrastructure, Customer Satisfaction, Nature Tourism, Tourism
Analisis Hubungan Antara Intensitas Membaca, Isi Buku Panduan Dan Relasi Pembaca Buku Panduan Terhadap Pemenuhan Kebutuhan Informasi Bagi Pegawai Museum Kepresidenan RI Balai Kirti Helmidaffa, Juwita Qhalby; Saragi, Charles Parnauli
Jurnal Ilmiah Pariwisata Kesatuan Vol. 4 No. 1 (2023): JIPKES Edisi Januari 2023
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v4i1.1831

Abstract

In an agency, institution or organization is very closely related to a media. Media published in an agency, institution or organization aims to be used as internal media that can be used by employees as a fulfillment of information needs. This study aims to examine employee exposure/reading intensity with the fulfillment of employee information needs at the Indonesian Presidential Museum Balai Kirti, to determine the contents of the museum manual with the fulfillment of employee information needs at the Indonesian Presidential Museum Balai Kirti, and to determine the relationship between museum manual readers and fulfillment of employee information needs at the RI Presidential Museum Balai Kirti. This study uses descriptive analysis techniques, validity tests, reliability tests and Rank Spearman correlation tests, with a census sample technique, the number of employees is divided into 19 civil servants, 8 PPNPN staff, and 4 apprentice students as educators at the Indonesian Presidential Museum Balai Kirti . The method of collecting data is through questionnaires (google form), interviews, field observations, and the theory of uses and gratification. The results of this study in the validity test showed valid results from each indicator contained in variable X and Y. In the reliability test, variable X and Y showed RELIABLE results. In the Spearman Rank correlation test, it shows a SIGNIFICANT result value and the correlation number has a positive relationship with a strong relationship. In the t test hypothesis test there is one result showing the independent variable (X2) which has no effect on the dependent variable (Y). Then the F test shows significant results simultaneously between the three independent variables (X1), (X2), and (X3) on the dependent variable (Y). The conclusion of this research is that the existence of this museum manual has an influence on fulfilling the information needs of employees at the Indonesian Presidential Museum, Balai Kirti. Keywords: Museum, Guidebook, Information
Pengaruh Motivasi Terhadap Keputusan Berkunjung Di Museum Joang 45 Jakarta Saragi, Charles Parnauli; Hidayat, Ika Yulianti; Yuwantiningrum, Sri Endah
Jurnal Ilmiah Pariwisata Kesatuan Vol. 5 No. 1 (2024): JIPKES Edisi Januari 2024
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v5i1.2629

Abstract

Motivation can trigger the travel process. Tourist motivation is an important factor in carrying out an activity, starting or planning it. Therefore, it is important to know the motivation of tourists to visit tourist attractions, so that it can make it easier for tourist attraction managers to understand the desires and needs of tourists. The aim of this research was to determine the influence of motivation on the decision to visit the Joang 45 Museum, Jakarta. The tourist motivations examined in this research are physical motivation, cultural motivation, individual motivation, and status and prestige motivation. This research uses quantitative methods with a sample of 100 respondents. The sampling technique uses accidental sampling technique. Meanwhile, the data analysis techniques used are validity test, reliability test, normality test, simple linear regression, t test, and coefficient determination. Based on the analysis results from the t test, it shows that motivation which includes physical motivation, cultural motivation, individual motivation, as well as prestige and status motivation influences the decision to visit the Joang 45 Museum, Jakarta.   Keywords: Tourist Motivation, Visiting Decisions, Museum
The Influence of Tiktok Social Media and Destination Images on the Interest of Culinary Tourism Visits in Suryakancana Bogor on Followers @bogoreatery Saragi, Charles Parnauli; Mulyana, Ade; Mulia, Isnan; Maulidia, Nafda
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Tiktok account @Bogoreatery is an account that provides information about culinary tourism in Bogor and often collaborates with culinary business owners to promote their culinary products. However, sometimes the uploaded content does not have complete information and is in accordance with the reality on ground, so that tourists who watch the content still feel dissatisfied with the information provided. Therefore, this research raises the variables of Tiktok Social Media, Destination Image and their influence on Interest in Visiting Culinary Tourism in Suryakancana among @Bogoreatery Followers. The aim of this research is to find out whether the quality of content uploaded to @Bogoreatery and the image of the destination displayed in that content can influence the increase in tourist interest in visiting. This research uses a quantitative method with a purposive random sampling data collection method on 112 respondents. The results of the research show that there is a significant positive influence on TikTok social media and destination image on interest in visiting culinary tourism in Suryakancana among @Bogoreatery followers. So it can be concluded that the social media value of TikTok has a positive influence of 0.322, and the destination image has a positive influence of 0.369.
Analysis Of Tourism Development Potential In Physical Planning Of Batutulis Area As Historical And Cultural Tourist Destination In Bogor City Sunantoputri, Siti Yasmin Salsabila; Rainanto, Bambang Hengky; Saragi, Charles Parnauli
Jurnal Ilmiah Pariwisata Kesatuan Vol. 5 No. 2 (2024): JIPKES Edisi Juli 2024
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v5i2.2752

Abstract

The city of Bogor is one of the cities that has large and diverse historical and cultural tourism resource potential, one of which is the Batutulis area. The Batutulis area has historical and cultural tourism potential that can be developed. However, this condition experiences problems which are limited by the identification of scattered sites, congestion, and inadequate infrastructure so that its development requires appropriate strategies such as developing physical planning. Physical planning is planning physical conditions or planning visible resource components such as buildings, roads and other facilities, in order to create a physical environment that is functional, comfortable, safe and attractive. This research uses a qualitative descriptive method with SWOT analysis carried out by observation, interviews and documentation. The sources in this research were the Public Works Department, Transportation Department, Environmental Department, Tourism and Culture Department, South Bogor District, Batutulis Subdistrict and Lawanggintung Subdistrict. Research on the Batutulis area of Bogor City resulted in the conclusion that the tourism potential in physical planning in the area is feasible and has the potential to be developed. This research produces physical planning strategies in the Batutulis area in the form of building tourist facilities, building tourist facilities and infrastructure, developing and managing tourist attractions, as well as developing historical and cultural tourism infrastructure. Keyword: Tourism Development Potential, Physical Planning, Historical and Cultural Tourist Destination, Batutulis Area, Bogor City
Pengaruh Citra Destinasi dan Fasilitas Wisata pada Minat Kunjung Wisatawan Taman Margasatwa Ragunan Saragi, Charles Parnauli; Prahmana, Shafa Putri; Utami, Nisa Rahmaniah
Stupa Vol 7 No 2 (2025): Global Research on Tourism Development and Advancement (GARUDA) - In Progress
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/garuda.7.2.on Process

Abstract

Jakarta is one of the cities that has a lot of tourism potential, one of which is educational tourism in Ragunan Wildlife Park. A good tourist destination requires a determining factor for success such as destination image so that tourists are interested in making repeat visits. In the midst of tight competition because many new tourist destinations have emerged, managers must pay attention to tourist facilities so that tourists are interested in making repeat visits. The purpose of this study was to determine the effect of destination image and tourist facilities on the interest of repeat tourists at the Ragunan Wildlife Park tourist attraction. This study used a quantitative method with multiple linear regression analysis. The sampling technique used purposive sampling with a sample size of 105 respondents. The analysis techniques used were instrument testing, classical assumption testing, and hypothesis testing using IBM SPSS Statistics 25 software. The results of this study indicate that: 1) Destination Image partially has a positive and significant effect on the interest in repeat visits to the Ragunan Wildlife Park tourist attraction. 2) Tourist facilities partially have a positive and significant effect on the interest in repeat visits to the Ragunan Wildlife Park tourist attraction. 3) Destination image and tourist facilities simultaneously have a positive and significant influence on the interest in repeat visits to the Ragunan Wildlife Park tourist attraction.
DEVELOPMENT OF BATUTULIS PLAN AS A BOGOR CITY TOURISM AREA Saragi, Charles Parnauli; Hermawan, Yanto; Nurachmad, Edi; Salsabila, Siti Yasmin; Herawati, Fitria; Utami, Nisa Rahmaniyah
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 2 (2025): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i2.2741

Abstract

Tourists take historical tours to experience firsthand the places and activities that depict the history of the people in the past. The trend of tourism activities that are in great demand by tourists encourages the provision of tourism activities that involve story telling and are thick with adventure values. To find out the extent to which the potential in the Batutulis and Lawanggintung areas of South Bogor District can be developed, it is necessary to prepare a detailed plan as a strategy and direction for the development of the Batutulis and Lawanggintung areas of South Bogor District as a City Tourism Strategic Area (KSPK). The purpose of the researcher is to identify the potential for the development of the Batutulis City Tourism Strategic Area (KSPK), South Bogor District. The data analysis methods used are quantitative and qualitative. Based on the evaluation obtained during this Community Service activity, it can be concluded that the Batu Tulis City Strategic Area Plan (KSPK) is an effort to support tourism activities which are expected to increase economic activities and community welfare through the introduction of historical relics.
BASIC TRAINING OF TOURISM HUMAN RESOURCES FOR THE SITU GEDE VILLAGE COMMUNITY, BOGOR: EFFORTS TO INCREASE LOCAL CAPACITY AND DEVELOP ECOTOURISM Rainanto, Bambang Hengky; Suryanti, Cecilia Valentina Srihadi; Saragi, Charles Parnauli; Yuwantiningrum, Sri Endah; Manurung, Tarida Marlin Surya; Utami, Nisa Rahmaniyah; Nurachmad, Edi; Hermawan, Yanto
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 2 (2025): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i2.2771

Abstract

This training program aims to improve the capacity of local human resources in managing the ecotourism potential of Situ Gede, Bogor. The activity was held on August 10, 2023 at the Rizen Padjadjaran Hotel, Jl. Binamarga II, Baranangsiang, Bogor City. The core focus of this training is to provide basic knowledge about the concept of tourism, quality visitor services, environmental management, and community-based marketing strategies. A total of 30 participants consisting of local residents, tourism managers, and small and medium enterprises (SMEs) of Situ Gede Village participated in the activity. The implementation method consisted of interactive lectures, field-based practices, and group discussions. The results of the training showed a significant increase in participants' understanding of the structure of tourism management, the importance of providing friendly and professional services, and the basic principles of environmental conservation. In addition, participants began to realize the importance of utilizing social media platforms as an effective promotional tool to attract visitors. The results of the pre-test and post-test evaluations showed an average increase in knowledge of around 60%. This activity shows a positive impact as an initial step in developing competent tourism human resources. Based on these findings, it is recommended that further training be conducted with an emphasis on developing thematic tour packages, increasing capacity in digital marketing, and establishing strategic collaborations between tourism stakeholders and local small businesses.
Co-Authors Abdul Thalib Bon Ade Mulyana, Ade Angga Sulistiono Bambang Hengky Rainanto Bambang Rudyanto Cahyadi, Septian Deddy Muharman Fitria Herawati Fitria Herawati, Fitria Fransisca Givanya Pamela Helmidaffa, Juwita Qhalby Hermawan, Yanto Hidayat, Ika Yulianti Jonathan Van Melle Maulidia, Nafda Mulia, Isnan Muljadi, Maharani Putrinya Nurachmad, Edi Prahmana, Shafa Putri Rainanto, Bambang Hengky Ruth Florescia Simanjuntak Salsabila, Siti Yasmin Seli Marselina Siti Yasmin Salsabila Sunantoputri Sunantoputri, Siti Yasmin Salsabila Suryanti, Cecilia Valentina Srihadi Tarida Marlin Surya Manurung Tiara Ayu Utami Utami, Nisa Rahmaniah Verdian, Zidan Zulfan Yuwantiningrum, Sri Endah