Article Per Year (5 Year)
p-Index From 2021 - 2026
1.513
P-Index
This Author published in this journals
All Journal Ekuitas: Jurnal Pendidikan Ekonomi SENTRALISASI Assets: Jurnal Akuntansi dan Pendidikan Journal of Aquaculture Science GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Community Empowerment Nusantara Hasana Journal Akuntansi Bisnis & Manajemen (ABM) Journal of Innovation Research and Knowledge Ekuitas Jurnal Pnedidikan Ekonomi Economic and Education Journal (Ecoducation)
M. Iswahyudi
Fakultas Ekonomi, Universitas 17 Agustus 1945 Banyuwangi
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Nursing Physics Public Health Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Community Empowerment

 1 
Entrepreneurship development program: Branding and marketing innovation during the pandemic Dian Arief Pradana; Herdiana Dyah Susanti; Rifka Arinda Noviasari; Winda Hurotul ‘Aini; Moh. Fahrurrozi; Elok Rosyidah; M. Iswahyudi
Community Empowerment Vol 6 No 11 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (444.507 KB) | DOI: 10.31603/ce.5477

Abstract

The Covid-19 pandemic has resulted in many businesses experiencing a slump. The decline occurred because businesses were not ready to adapt to changing consumer preferences. Shops and supermarkets, which are usually crowded with consumers, are now suddenly deserted because consumers prefer to stay at home. Business owners must innovate, especially in terms of marketing to maintain their existence during the pandemic. This activity aims to improve the entrepreneurial skills of students and alumni to survive during the pandemic. The method of implementing this entrepreneurship development program is carried out in the form of a webinar with the theme Branding and Marketing Innovation During the Covid-19 Pandemic. The total number of participants is approximately 80 students and alumni. The results of the activity showed that the webinar activity really helped the participant's business to be able to grow and survive the pandemic. It is hoped that this webinar can increase creativity and bring up participant innovation to become strong entrepreneurs in the midst of the COVID-19 pandemic.
Co-Authors Dian Arief Pradana Elok Rosyidah Iqbal, Achmad Leni Vitasari Mahfud Mahfud Moh. Fahrurrozi Oktavima Wisdaningrum Rifka Arinda N. Rifka Arinda Noviasari Sari Narulita Susanti, Herdiana Dyah Tri Rahayu Widyaningrum Winda Hurotul ‘Aini