Teten Rohandi
Institut Seni Budaya Indonesia (ISBI) Bandung

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EKSPLORASI PENGOLAHAN NATURAL PIGMENT BUNGA KENIKIR DAN PENGAPLIKASIANNYA PADA BERBAGAI MEDIA BERBASIS BAHAN ALAMI Rohandi, Teten; Kusdiana, Hilman Cahya; Noor Zaman, Farid Kurniawan
ATRAT: Jurnal Seni Rupa Vol 11 No 3 (2023): KARYA RUPA DALAM BINGKAI TRADISI DAN BUDAYA
Publisher : Jurusan Seni Rupa ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/atrat.v11i3.3178

Abstract

Color cannot be separated from the field of fine arts, because color is an important element that has a role and classification. In the modern era, color comes in the form of manufactured products, many of which are made with chemicals, and it is not uncommon for the manufacturing process, use and waste to endanger the environment and the health of users. Based on the problems above, this research is considered important to carry out as an effort to create environmentally friendly paint that can be applied to various media. The method in this research is an exploratory method. The results of this research are formulations of the composition of various paints in their application to various mediums, especially painting on paper, canvas, wood and iron. The results of this research can be applied to various subjects or courses in fine arts practice. Furthermore, it can be used by the general public to beautify the products they create without having to sacrifice environmental sustainability and their own health. Keywords: exploration, natural pigment, fine art media ------------------------------------------------------------------------------------ Warna tidak bisa dipisahkan dari bidang seni rupa, karena warna merupakan salah satu unsur penting yang memiliki peran dan klasifikasi. Di era modern, warna hadir dalam bentuk produk pabrikan yang banyak dibuat dengan bahan kimia, dan tidak jarang proses pembuatan, penggunaan, dan limbahnya membahayakan kelangsungan lingkungan dan kesehatan penggunanya. Berdasarkan permasalahan di atas, maka penelitian ini dianggap penting untuk dilakukan sebagai upaya menciptakan cat ramah lingkungan yang dapat diaplikasikan pada berbagai media. Metode dalam penelitian ini adalah metode eksplorasi. Hasil dari penelitian ini berupa rumusan komposisi dari berbagai cat dalam pengaplikasiannya pada berbagai medium, terutama seni lukis baik kertas, kanvas, kayu, maupun besi. Hasil dari penelitian ini dapat diaplikasikan pada berbagai mata pelajaran atau mata kuliah praktek seni rupa. Lebih jauh, dapat digunakan oleh masyarakat umum untuk memperindah produk ciptaannya tanpa harus mengorbankan keberlangsungan lingkungan dan kesehatan dirinya. Kata kunci: eksplorasi, natural pigment, media seni rupa
Peran Branding dan E-Commerce dalam Mempertahankan Eksistensi Kerajinan Anyaman Tasikmalaya Rohandi, Teten; Nurhayati, Dyah
ATRAT: Jurnal Seni Rupa Vol 13 No 2 (2025): PERANAN SENI TRADISI DALAM PERKEMBANGAN KARYA VISUAL
Publisher : Jurusan Seni Rupa ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/atrat.v13i2.4911

Abstract

This study aims to analyze the role of branding and e-commerce in efforts to maintain the existence of woven crafts in Tasikmalaya. Tasikmalaya woven crafts are a local cultural heritage facing significant challenges amid modern market competition and changes in consumer behavior. To overcome these challenges, an adaptive marketing strategy is required, one of which involves integrating strong branding aspects and utilizing digital platforms. The method used in this research is qualitative with a descriptive-analytical approach. Data was collected through in-depth interviews with craft business owners, artisans, and relevant stakeholders, as well as through observation and document study. The collected data was analyzed using data reduction, data presentation, and conclusion drawing techniques. The results indicate that the role of branding and e-commerce is highly essential and has a significant impact on maintaining and enhancing the existence of Tasikmalaya woven crafts. Effective branding, which includes visual identity, product narrative (storytelling), and unique values, successfully builds a positive image and increases product competitiveness. Meanwhile, the use of e-commerce opens up wider market access, reaching consumers from various regions, and facilitating efficient transactions. The combination of these two elements not only maintains the sustainability of the woven craft business but also offers the potential for growth and strengthening the image of local products at both national and international levels.