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All Journal Jurnal Masyarakat dan Budaya STI Policy and Management Journal Mediator: Jurnal Komunikasi
Purnama Alamsyah
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Languange, Linguistic, Communication & Media Social Sciences

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COVID-19 DI TWITTER : SOSIALISASI DAN EDUKASI DAN PERUBAHAN LANSKAP MEDIA Nina Widyawati; Widjajanti M Santoso; Ikbal Maulana; Ibnu Nadzir Daraini; Ana Windarsih; Purnama Alamsyah
Jurnal Masyarakat dan Budaya Vol. 23 No. 1 (2021)
Publisher : LIPI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14203/jmb.v23i1.1287

Abstract

The social media is assumed as canal to get information during the pandemic of COVID-19, however it also indicate the landscape of the media. During the pandemic, social media produces information, however several are inaccurate, therefore it coins new terms such as infodemic. On the other hand, government afraid that it might cause confusion and questioning the legitimate information for the economic and health reasons. The other important assumption is due to its popularity, the social media function as means of education and socialization. Therefore the goals of the study are, first is showing information as education and socialization or as infodemic; second is show actors dominate the social media discussion; third is to map the changing of the media’s landscape. Object of study is twitter during the three stages of PSBB (Pembatasan Sosial Berskala Besar) or large scale social restriction; the first, the transition and the full scale. The result shows that civil society as well as government educate and socialize to prevent the spread of pandemic. However, there are several unpopular infodemic and seldom re-Tweet. Individual plays important role rather that the media indusry, and it indicate the transition period of the media, where the media industry plays important role in the social media’s information due to its dominant Tweet.
Kajian Pola Pembiayaan Biogas Dalam Mendukung Pembangunan Desa Mandiri Energi, Studi Kasus : Desa Haurngombong, Sumedang, Jawa Barat Purnama Alamsyah; Wati Hermawati
STI Policy and Management Journal Vol 9, No 2 (2011): Warta KIML (Journal of S&T Policy and R&D Management)
Publisher : Center for Science and Technology Development Studies, Indonesian Institute of Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (12210.816 KB) | DOI: 10.14203/STIPM.2011.92

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Ilustrasi Penggunaan Soft System Methodology dalam Memahami Kemitraan Antara Lembaga Litbang Pemerintah dan Industri Purnama Alamsyah; Iin Surminah
STI Policy and Management Journal Vol 9, No 2 (2011): Warta KIML (Journal of S&T Policy and R&D Management)
Publisher : Center for Science and Technology Development Studies, Indonesian Institute of Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (13210.949 KB) | DOI: 10.14203/STIPM.2011.93

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Menciptakan Lingkungan Kerja yang Menyenangkan dan Lebih Produktif Purnama Alamsyah
STI Policy and Management Journal Vol 8, No 2 (2010): Warta KIML (Journal of S&T Policy and R&D Management)
Publisher : Center for Science and Technology Development Studies, Indonesian Institute of Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4063.281 KB) | DOI: 10.14203/STIPM.2010.108

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Behavioral Model of Social Media Analytics Use in Public Relations Anisa Diniati; Martha Tri Lestari; Purnama Alamsyah; Mia Damayanti; Raditya Pratama Putra
Mediator: Jurnal Komunikasi Vol. 18 No. 1 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i1.5608

Abstract

This study explores the use of Social Media Analytics (SMA) among public sector Public Relations (PR) officers in West Java, Indonesia, using the Theory of Planned Behavior (TPB) framework. A survey of 23 PR civil servants investigates how attitudes, subjective norms, perceived behavioral control, and behavioral intentions affect SMA adoption. Descriptive and Spearman correlation analyses reveal significant relationships, especially between perceived behavioral control and usage intention. PR officers generally display positive attitudes toward SMA but lack sufficient knowledge and technical skills. The study recommends training to enhance SMA proficiency and integration into PR functions. The research contributes a novel behavioral model explaining SMA adoption, extending TPB to the context of government digital communication. The findings underscore the strategic role of SMA in improving organizational communication, transparency, and public engagement. This study provides theoretical advancement by contextualizing TPB within public communication and practical guidance for policymakers and PR professionals seeking to optimize digital engagement strategies in developing countries.
Co-Authors Ana Windarsih Anisa Diniati Ibnu Nadzir Daraini Iin Surminah Ikbal Maulana Martha Tri Lestari Mia Damayanti Nina Widyawati Raditya Pratama Putra Wati Hermawati Widjajanti M Santoso