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All Journal Mediator: Jurnal Komunikasi Proceedings Series of Educational Studies
Mia Damayanti
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Education Languange, Linguistic, Communication & Media Social Sciences

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Behavioral Model of Social Media Analytics Use in Public Relations Anisa Diniati; Martha Tri Lestari; Purnama Alamsyah; Mia Damayanti; Raditya Pratama Putra
Mediator: Jurnal Komunikasi Vol. 18 No. 1 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i1.5608

Abstract

This study explores the use of Social Media Analytics (SMA) among public sector Public Relations (PR) officers in West Java, Indonesia, using the Theory of Planned Behavior (TPB) framework. A survey of 23 PR civil servants investigates how attitudes, subjective norms, perceived behavioral control, and behavioral intentions affect SMA adoption. Descriptive and Spearman correlation analyses reveal significant relationships, especially between perceived behavioral control and usage intention. PR officers generally display positive attitudes toward SMA but lack sufficient knowledge and technical skills. The study recommends training to enhance SMA proficiency and integration into PR functions. The research contributes a novel behavioral model explaining SMA adoption, extending TPB to the context of government digital communication. The findings underscore the strategic role of SMA in improving organizational communication, transparency, and public engagement. This study provides theoretical advancement by contextualizing TPB within public communication and practical guidance for policymakers and PR professionals seeking to optimize digital engagement strategies in developing countries.
Career Exploration Skills Among Male and Female Boarding Students: A Survey Study at SMAK Santo Albertus (Dempo) Malang Mitta Manggala Devi; Navikha Ramadhani; Mia Damayanti; Juli Antonius Sihotang; Hylmi Eko Bachtiar
Proceedings Series of Educational Studies 2026: International Conference on Educational Management and Technology (5th ICEMT 2026)
Publisher : Universitas Negeri Malang

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Abstract

Career exploration is a crucial process in adolescents’ career development as it helps individuals understand their personal characteristics and obtain information about various educational and career alternatives. This study aims to describe the career exploration skills of students living in the dormitories at SMAK Santo Albertus (Dempo) in Malang. The study employed a quantitative approach using a descriptive survey design. The study sample consisted of 183 boarding school students aged 14–17 years, comprising 96 males and 87 females. Data were collected using a career exploration ability scale in the form of closed-ended statements with a Likert scale and analyzed using descriptive statistics, including minimum, maximum, mean, standard deviation, frequency, and percentage. The results showed that career exploration ability scores ranged from 61 to 95, with a mean of 79.12 and a standard deviation of 7.58. A total of 133 students (72.68%) fell into the moderate category, 26 students (14.21%) into the low category, and 24 students (13.11%) into the high category. The findings indicate that most students already possess career exploration skills, but these have not yet developed optimally. The research results imply the importance of career guidance and counseling services that strengthen students’ self-exploration, career information search, and future planning.
Co-Authors Anisa Diniati Hylmi Eko Bachtiar Juli Antonius Sihotang Martha Tri Lestari Mitta Manggala Devi Navikha Ramadhani Purnama Alamsyah Raditya Pratama Putra