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All Journal Mediator: Jurnal Komunikasi PENG: Jurnal Ekonomi dan Manajemen
Mia Damayanti
Unknown Affiliation
Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Eksploitasi Klaim Berlebihan dalam Etika Pemasaran dan Implikasi Hukum terhadap Perlindungan Konsumen Putri Dewi Renggani; Halimah Zahrah; Dwi Julyansyah; Andyka Maulana Prayoga; Mia Damayanti
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/bbda0m55

Abstract

The growth of the skin care industry in the digital era has encouraged the emergence of various aggressive promotional strategies, including overclaim practices in product advertisements. This study aims to examine the form, impact, and ethical and legal implications of overclaiming practices in skincare product advertisements in Indonesia. Using a descriptive qualitative approach based on a literature study, this research examines seven scientific articles as well as relevant legal regulations to identify patterns of irregularities in the promotion of skin care products. The results of the analysis show that overclaims not only violate the principles of marketing ethics such as honesty, transparency, and social responsibility, but also contradict the provisions of consumer protection law, particularly Law Number 8 Year 1999 and BPOM Regulations. This is reinforced by weak supervision of digital promotions and the involvement of influencers without validation of information. This research emphasizes the importance of strengthening regulations, increasing consumer literacy, and enforcing business ethics in building a fair and accountable marketing ecosystem in the beauty industry.
Behavioral Model of Social Media Analytics Use in Public Relations Anisa Diniati; Martha Tri Lestari; Purnama Alamsyah; Mia Damayanti; Raditya Pratama Putra
Mediator: Jurnal Komunikasi Vol. 18 No. 1 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i1.5608

Abstract

This study explores the use of Social Media Analytics (SMA) among public sector Public Relations (PR) officers in West Java, Indonesia, using the Theory of Planned Behavior (TPB) framework. A survey of 23 PR civil servants investigates how attitudes, subjective norms, perceived behavioral control, and behavioral intentions affect SMA adoption. Descriptive and Spearman correlation analyses reveal significant relationships, especially between perceived behavioral control and usage intention. PR officers generally display positive attitudes toward SMA but lack sufficient knowledge and technical skills. The study recommends training to enhance SMA proficiency and integration into PR functions. The research contributes a novel behavioral model explaining SMA adoption, extending TPB to the context of government digital communication. The findings underscore the strategic role of SMA in improving organizational communication, transparency, and public engagement. This study provides theoretical advancement by contextualizing TPB within public communication and practical guidance for policymakers and PR professionals seeking to optimize digital engagement strategies in developing countries.
Co-Authors Andyka Maulana Prayoga Anisa Diniati Dwi Julyansyah Halimah Zahrah Martha Tri Lestari Purnama Alamsyah Putri Dewi Renggani Raditya Pratama Putra