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All Journal JURNAL LPPM BIDANG SAINS DAN TEKNOLOGI ZOOTEC
B. Rorimpandey
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Education Veterinary

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ANALISIS PEMASARAN DAGING KAMBING DI PASAR BERSEHATI DAN PASAR PINASUNGKULAN KOTA MANADO Loing, Jeane C.; Rorimpandey, B.
JURNAL LPPM BIDANG SAINS DAN TEKNOLOGI Vol 3, No 2 (2016)
Publisher : JURNAL LPPM BIDANG SAINS DAN TEKNOLOGI

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Abstract

Tujuan penelitian adalah untuk: pertama, menganalisis berapa besar biaya operasional yang dipergunakan dalam pemasaran daging kambing di Pasar Bersehati dan Pasar Pinasungkulan Kota Manado, kedua, untuk menganalisis berapa besar keuntungan yang diterima pedagang daging kambing di Pasar Bersehati dan Pasar Pinasungkulan Kota Manado. Dari hasil penelitian diketahui bahwa Penerimaaan Rp. 416.000,- per hari sampai dengan Rp. 5.400.000,- per hari, sedangkan per bulan bervariasi dari Rp. 12.500.000,- sampai dengan Rp. 167.500.000,- . Rata-rata besarnya keuntungan pedagang daging kambing di Pasar Bersehati dan Pasar Pinasungkulan Manado yaitu Rp. 1.500.000,- per hari dengan rata-rata volume penjualan 172 Kg per hari atau rata-rata per bulan sebesar Rp. 45.204.500,- dengan rata-rata volume penjualan sebesar 5.170 Kg/bulan. Adapun perbedaan besarnya keuntungan masingmasing pedagang daging kambing tersebut dikarenakan adanya perbedaan jumlah atau volume yang dipasarkan oleh masing masing pedagang dan dipengaruhi oleh harga beli dan harga jual serta selera konsumen yang memilih daging yang berbeda harganya lebih ekonomis, dan juga dipengaruhi oleh ada tidaknya hari-hari raya. Dengan demikian disimpulkan bahwa Biaya terbesar dalam aktifitas pemasaran adalah pembelian ternak yaitu sebesar 92,75% daripada biaya lainnya. Besarnya keuntungan Rata-rata, rentabilitas pedagang adalah 56,31% dibandingkan SBBI atau Suku Bunga Bank Indonesia adalah 8%.
ANALISIS KEUNTUNGAN PEDAGANG PENGECER DAGING SAPI DI PASAR TRADISIONAL KOTA MANADO Butarbutar, Nicolas; Rorimpandey, B.; Legrans, R. A.J; Lumenta, I. D.R
ZOOTEC Vol 34, No 1 (2014)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (134.415 KB) | DOI: 10.35792/zot.34.1.2014.3873

Abstract

ABSTRACTBENEFIT ANALYSIS OF RETAIL TRADERS AT BEEF TRADITIONAL MARKET IN MANADO. The experiment was conducted at beef traditional market in Manado, particularly at “Bersehati Jengki market region” and “Pinasungkulan Ranotana market region”. The problem in this study is how much the operating costs retailers spent in beef marketing activity and how much the benefit of beef marketing activity received by retailers when compared with the bank interest rate level. The purpose of the study was to find out the operating cost spent by retailers compared with the benefit in beef marketing activity in Manado traditional markets. Sources of data in this study were found from the primary and secondary data. The samples were taken using purposive sampling method. Data analysis model in this study were conducting by descriptive analysis approach and mathematical analysis aswell as the concept of profitability. The results of the study showed that the average operating costs used by retailers in beef marketing were Rp 60,000,258 per week or Rp 239,990,725 per month. The average amount of the benefits received by retailers in beef marketing were Rp14,822,681 per week or Rp 3,703,093 per month. Enterprises of beef retailers in Manado traditional markets were able to gain the benefit. This business is also able to achieve the better overall profitability value compared with the bank rate prevailing in Indonesia. The average value of profitability of beef retailers was 7.01% per month (84.16% per year) while the bank rate of Indonesia (SBBI) was 7.5%.Keywords: Profit, Retailers, Beef, Traditional Market, Manado
Co-Authors Ingriet D. R. Lumenta Jeane C. Loing Mandak, Yudianto Nicolas Butarbutar Oroh, F N.S P O.V Waleleng R. A.J Legrans