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All Journal Cakrawala Repositori Imwi
Fahrurrazi Fahrurrazi
Institut Manajemen Wiyata Indonesia
Economics, Econometrics & Finance

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Pengaruh Marketing Mix terhadap Customer Loyalty melalui Customer Satisfaction Kerudung di Outlet Rabbani Fahrurrazi Fahrurrazi; Saila Khoirunnisa; Bambang Somantri
Cakrawala Repositori IMWI Vol. 2 No. 2 (2019): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.055 KB)

Abstract

This study aims to determine the effect of brand image, product quality and price on customer loyalty through customer satisfaction products at Rabbani outlet Kota Sukabumi. The research method uses a survey method using a questionnaire distributed to 100 samples. The instrument quality testing techniques include validity and reliability tests. Data analysis techniques use descriptive analysis and correlation, while for hypothesis testing using path analysis. The first result on customer satisfaction shows that brand image has no direct effect on customer satisfaction, while product quality and price directly affect on customer satisfaction. The second result on customer loyalty shows that brand image, product quality and price directly had no effect on customer loyalty. This research is expected to help companies in applying the marketing mix that is adjusted to the conditions in the company environment so that it can be implemented.
Pengaruh Gaya Hidup dan Citra Merek Terhadap Keputusan Pembelian Produk iPhone Bambang Somantri; Ridha Afrianka; Fahrurrazi Fahrurrazi
Cakrawala Repositori IMWI Vol. 3 No. 1 (2020): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (534.143 KB)

Abstract

This study aims to identify and analyze the effect of lifestyle and brand image to purchase decision. The data used are primary data and secondary data obtained from questionnaires and literature. The population in this study are all students of SMAN 3 Sukabumi City that uses smartphone iPhone product. This research was conducted at SMAN 3 Sukabumi City, West Java-Indonesia. With sample size of 100 respondents drawn by purposive sampling method. The analytical method used is multiple linear regression analysis. Based on the research, the results of significance test the effect simultaneously with the F test, lifestyle and brand image together or simultaneously, have a significant effect on purchase decisions. Based on the test results of the partial effect by t test, that all independent variables, namely lifestyle and brand image have positive and significant impact on purchasing decisions.
Pengaruh Manajemen Sarana Prasarana dan Kualitas Pelayanan terhadap Kepuasan Lansia di SPRLSU Sukabumi Zeffanya Raphael Wijaya; Iqbal Rifa’i; Fahrurrazi Fahrurrazi
Cakrawala Repositori IMWI Vol. 5 No. 1 (2022): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v5i1.103

Abstract

Penelitian ini bertujuan untuk menguji pengaruh manajemen sarana dan prasarana, dan kualitas pelayanan terhadap kepuasan lansia di Satuan Pelayanan Rehabilitasi Sosial Lanjut Usia (SPRSLU) Sukabumi. Metode penelitian yang digunakan yaitu metode kuantitatif. Responden berjumlah 52 orang. Pengumpulan data dilakukan dengan menggunakan kuesioner. Kuesioner diisi oleh lansia dengan dibantu oleh pendamping penelitian. Hasil penelitian menunjukkan bahwa kedua variabel independen memiliki pengaruh positif baik secara parsial maupun simultan terhadap kepuasan lansia di SPRSLU Sukabumi. Pihak SPRSLU Sukabumi harus mampu mengelola sarana dan prasarana dan melengkapi sarana prasarana penunjang demi terwujudnya tingkat kepuasan dan kesejahteraan para lansia. Pihak SPRSLU Sukabumi juga harus tetap menjaga dan meningkatkan kualitas pelayanan yang diberikan, salah satunya dengan cara mengikutkan para pramulansia dalam pelatihan-pelatihan untuk meningkatkan pengetahuan dan kompetensi para pramulansia.
Pengaruh Marketing Mix terhadap Customer Loyalty melalui Customer Satisfaction Kerudung di Outlet Rabbani Fahrurrazi Fahrurrazi; Saila Khoirunnisa; Bambang Somantri
Cakrawala Repositori IMWI Vol. 2 No. 2 (2019): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v2i2.25

Abstract

This study aims to determine the effect of brand image, product quality and price on customer loyalty through customer satisfaction products at Rabbani outlet Kota Sukabumi. The research method uses a survey method using a questionnaire distributed to 100 samples. The instrument quality testing techniques include validity and reliability tests. Data analysis techniques use descriptive analysis and correlation, while for hypothesis testing using path analysis. The first result on customer satisfaction shows that brand image has no direct effect on customer satisfaction, while product quality and price directly affect on customer satisfaction. The second result on customer loyalty shows that brand image, product quality and price directly had no effect on customer loyalty. This research is expected to help companies in applying the marketing mix that is adjusted to the conditions in the company environment so that it can be implemented.
Pengaruh Gaya Hidup dan Citra Merek Terhadap Keputusan Pembelian Produk iPhone Bambang Somantri; Ridha Afrianka; Fahrurrazi Fahrurrazi
Cakrawala Repositori IMWI Vol. 3 No. 1 (2020): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v3i1.35

Abstract

This study aims to identify and analyze the effect of lifestyle and brand image to purchase decision. The data used are primary data and secondary data obtained from questionnaires and literature. The population in this study are all students of SMAN 3 Sukabumi City that uses smartphone iPhone product. This research was conducted at SMAN 3 Sukabumi City, West Java-Indonesia. With sample size of 100 respondents drawn by purposive sampling method. The analytical method used is multiple linear regression analysis. Based on the research, the results of significance test the effect simultaneously with the F test, lifestyle and brand image together or simultaneously, have a significant effect on purchase decisions. Based on the test results of the partial effect by t test, that all independent variables, namely lifestyle and brand image have positive and significant impact on purchasing decisions.
Co-Authors Bambang Somantri Iqbal Rifa’i Ridha Afrianka Saila Khoirunnisa Zeffanya Raphael Wijaya