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Ecotourism: Examining the Driving Factors of Revisit Intention in Nature-Based Tourism in Labuhanbatu Ade Parlaungan Nasution; Muhammad Yasir Arafat Pohan; Fadzil Hanafi Asnora
ARRUS Journal of Social Sciences and Humanities Vol. 6 No. 2 (2026)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum4638

Abstract

This research aims to analyze the factors influencing tourists' revisit intention to nature-based tourism destinations in Labuhanbatu Regency, which has great potential for ecotourism development but faces challenges in fostering tourist loyalty. Using a quantitative approach with the Structural Equation Modeling - Partial Least Squares (SEM-PLS) method, this study examines the influence of tourist satisfaction, perceived destination sustainability, and destination image on revisit intention. The results show that all three variables have a positive and significant effect on revisit intention, with destination image as the strongest predictor, followed by tourist satisfaction, and perceived destination sustainability. The findings indicate that to increase revisit intention, destination managers need to focus on three main aspects: improving the quality of the tourism experience to create satisfaction, building and strengthening destination image through effective branding strategies and marketing communication, and implementing and communicating tangible sustainable tourism practices. This research provides theoretical contributions by integrating various theoretical perspectives (expectancy-disconfirmation theory, image formation theory, and theory of planned behavior) in the context of Indonesian ecotourism, and provides practical implications for Labuhanbatu tourism stakeholders in designing sustainable and competitive nature-based tourism.
Pengaruh Kualitas Produk , Fasilitas , dan Pelayanan terhadap Kepuasan Nasabah Mandiri Tunas Finance Cabang Rantauprapat Rani Syahfitri; Ade Parlaungan Nasution; Syukron Arjuna
IKRAITH-EKONOMIKA Vol. 9 No. 2 (2026): IKRAITH-EKONOMIKA Vol 9 No 2 Juli 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i2.6915

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, fasilitas, dan pelayanan terhadap kepuasan nasabah pada Mandiri Tunas Finance Cabang Rantauprapat. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif. Populasi dalam penelitian ini adalah seluruh nasabah Mandiri Tunas Finance Cabang Rantauprapat dengan jumlah sampel sebanyak 96 responden yang diperoleh menggunakan teknik proportional random sampling. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner kepada responden. Analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, dan uji koefisien determinasi dengan bantuan IBM SPSS Statistics 26. Hasil penelitian menunjukkan bahwa secara parsial kualitas produk dan pelayanan berpengaruh positif dan signifikan terhadap kepuasan nasabah, sedangkan fasilitas tidak berpengaruh signifikan terhadap kepuasan nasabah. Secara simultan kualitas produk, fasilitas, dan pelayanan berpengaruh signifikan terhadap kepuasan nasabah. Hasil uji koefisien determinasi menunjukkan nilai R Square sebesar 0,769 yang berarti bahwa variabel kualitas produk, fasilitas, dan pelayanan mampu menjelaskan kepuasan nasabah sebesar 76,9%, sedangkan sisanya sebesar 23,1% dipengaruhi oleh variabel lain di luar penelitian
Determinants of MSME Sustainability: A Regression-Based Study in Labuhanbatu Mulkan Ritonga; Ade Parlaungan Nasution; Rahma Muti’ah
Advance Sustainable Science Engineering and Technology Vol. 7 No. 4 (2025): August-October
Publisher : Science and Technology Research Centre Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/asset.v7i4.2180

Abstract

This study aims to identify factors that influence the development of healthy and independent MSMEs in Labuhanbatu Regency, Indonesia.  The research method uses a quantitative approach with primary data collection through interviews and questionnaires distributed to 342 MSME actors in Labuhanbatu Regency. The sample was taken using a stratified random sampling technique based on the 2019 MSME population. The data were analyzed using multiple regression techniques to test the effect of the independent variables partially and simultaneously on the dependent variable. The results showed that education and skills (β = 25.299, p < 0.01), locus of control (β = 4.452, p < 0.01), government support and policies (β = 18.001, p < 0.01), and access to capital and financial resources (β = 9.332, p < 0.01) have a positive and significant influence on the development of healthy and independent MSMEs. In contrast, financial literacy (β = 1.025, p > 0.1), partnership networks (β = 1.005, p > 0.1), and infrastructure and technology (β = 1.087, p > 0.1) did not contribute significantly in this study. These findings emphasize the need for human resource capacity building and government policies that support access to capital as key strategies to encourage the sustainability and self-reliance of MSMEs in the region.