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All Journal Resital: Jurnal Seni Pertunjukan (Journal of Performing Arts) Acintya Capture : Jurnal Seni Media Rekam Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Gelar : Jurnal Seni Budaya Pendhapa CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION
Ana Rosmiati
Jln. Ki Hajar Dewantara, Jebres, Surakarta. HP: 081393856800
Arts Humanities Civil Engineering, Building, Construction & Architecture Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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KARAKTER CERITA WANA RAMA DALAM KOMIK PIKOLO ( KOMPILASI KOMIK SOLO) EDISI 1 KARYA IKATAN KOMIKUS SOLO Laily, Nurul; Rosmiati, Ana
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 1 No. 2 (2020)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v1i2.3300

Abstract

Komik merupakan sebuah bacaan dengan visual yang membuat para pembacanya tertarik dan ketagihan untuk membaca serta mengoleksinya. Saat ini banyak komik yang beredar di Indonesia di dominasi oleh komik luar atau komik manga. Penelitian ini bertujuan untuk menganalisis karakter cerita Wana Rama dalam komik PIKOLO (Kompiasi Komik Solo) edisi 1 karya Ikatan Komikus Solo. Tokoh yang dianalisis merupakan tokoh utama. Karakter dianalisis menggunakan ciri karakter komik yang meliputi jiwa, bentuk tubuh, cara berpakaian, ekspresi wajah, dan ciri ekspresif. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan analisis deskriptif. Dalam analisis visual karakter diambil beberapa tokoh yang merupakan tokoh utama dari cerita Wana Rama dalam komik PIKOLO edisi 1. Tokoh tersebut adalah Rama, Wana, dan Cinta. Berdasarkan analisis karakter tokoh Rama memiliki sifat seorang pemberani, pemarah, pantang menyerah, peduli dan sedikit cengeng.Terkadang juga memiliki sifat yang kekanak-kanakan. Wana memiliki karakter yang keras kepala, kuat, pemarah, dan sedikit cengeng. Cinta memiliki karakter cengeng dan sedikit pemurung/ sedih. Dilihat dari hasil tabulasi ekspresi wajah. Karakter dalam komik PIKOLO (Kompilasi Komik Solo) tidak sama dengan cerita Ramayana di Prambanan.
Analisis Visual Representasi Identitas Budaya Lokal pada Ilustrasi Karya Renata Owen ulfah, Rafika; Rosmiati, Ana
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 5 No. 1 (2024)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v5i1.4831

Abstract

                                                                                                              Nilai-nilai budaya Indonesia sudah mulai berkurang digeser oleh budaya luar akibat globalisasi. Globalisasi dapat menyebabkan homogenisasi budaya. Untuk itu, perlu adanya pelestarian budaya lokal agar bangsa Indonesia mampu mempertahankan identitas budaya lokal. Sebagai media komunikasi visual, ilustrasi mampu menjadi sarana untuk memperkenalkan identitas, karakter dan keberagaman budaya Indonesia. Salah satu illustrator yang menjadikan kebudayaan sebagai gaya khas dalam karyanya adalah Renata Owen. Ia banyak menggambar tema-tema khas nusantara yang tercermin dari aksen batik yang kuat pada desain-desainnya. Berkat keunikan karyanya yang banyak mencerminkan identitas lokal di tengah kuatnya arus globalisasi, pada akhirnya melatarbelakangi penelitian terhadap ilustrasi karya Renata Owen. Penelitian akan dilakukan dengan metode deskriptif kualitatif. Analisis pada penelitian ini dilakukan dengan pendekatan formalistik untuk menganalisis elemen visual pada ilustrasi dan teori segitiga makna Semiotika untuk melihat bagaimana representasi identitas budaya lokal pada ilustrasi karya Renata Owen. Berdasarkan hasil analisis pada Ilustrasi Karya Renata Owen berjudul Bambi Files:Harmoni Nusantara, Selaras, dan The River Gods terdapat representasi identitas budaya lokal yang sangat mencolok.
World Dance Day: A Cultural Conservation in Maintaining Local Wisdom of Traditional Arts Rosmiati, Ana; Supriyanto, Supriyanto; Budiwiyanto, Joko; Mulyadi, Tubagus
Gelar: Jurnal Seni Budaya Vol. 20 No. 2 (2022)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/glr.v20i2.4564

Abstract

The research entitled " World Dance DAay: A Cultural Conservation in Maintaining Local Wisdom of Traditional Arts" was conducted to explore the strengths in maintaining the existence of traditional arts, which began to shift with the introduction of Western culture. World Dance Day was a dance event with a duration of 24 hours. This event had been going on for several years. It had become a routine agenda at ISI Surakarta by involving the public, community, art activists, cultural observers, foreign participants, and others. World Dance Day could be used as branding in building ISI Surakarta amid competition among higher education institutions. Organized events could be media promotions both domestically and internationally. This event was held once a year in April, on the 29th. The problem in this research was how to maintain the existence of traditional arts through the activation of World Dance Day and brand World Dance Day activation as a medium for introducing art. The purpose of the research was to find ways to maintain the existence of traditional arts through the World Dance Day activation and to find ways to make World Dance Day branding activation a medium for introducing dance arts to the community. This type of research was qualitative descriptive research. The data source in this study was primarily data source in the form of World Dance Day activation. The monitoring method was carried out by identifying the types of activation included in World Dance Day. Data were obtained from the World Dance Day activation. Researchers directly observed the World Dance Day activation and saw Youtube and other social media. The result of this research was to find ways to maintain the existence of traditional arts through World Dance Day activation. Apart from that, they also carried out branding in the form of World Dance Day activation as a medium for introducing dance arts to the community.
IDENTITAS VISUAL DESA WISATA BATIK COKROKEMBANG MELALUI ENVIRONMENT GRAPHIC DESIGN SEBAGAI PENGEMBANGAN DI KABUPATEN PACITAN Prilosadoso, Basnendar Herry; Suyanto, S.,; Rosmiati, Ana; Handriyotopo, H.,
Acintya Vol. 9 No. 1 (2017)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/acy.v9i1.2120

Abstract

Moral value awareness had begun to be shifted by the western culture that tended to be incompatiblewith the condition of our society. This research was an effort to give reinforcement of local wisdomcontained in wayang beber figure, as a source for the development of batik patterns of Pacitan. Thegeographical condition of Pacitan Regency was very potential to be developed as a superior ecotourismwhere Pacitan got the nickname as Word class karst geopark tourism area. The economic condition ofthe community was mostly supported by a variety of small and medium industries. Batik industrydeveloped rapidly and had great potential to be developed and improved from the aspect of productivity, so that later could increase the economic level of Pacitan society. This research used actionresearch theory where there were four stages, namely select a focus, collect data, analyze and interpret data, and take action. Methods performed in several stages: assessment, design, socialization,mentoring and training, production, and launching. The research results aimed to increase batikproductivity and creativity through the development of Cokrokembang batik tourism village, Ngadirejo,Pacitan through corporate identity design, so it was expected to increase the economy of the peopleand the opening of the leading tourist attraction in Pacitan.Keywords: local wisdom, corporate identity,, batik tourism.
PILIHAN DIKSI DALAM PRODUCT PLACEMENT DALAM SINETRON TUKANG OJEK PENGKOLAN rosmiati, ana
Acintya Vol. 13 No. 2 (2021)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/acy.v13i2.3998

Abstract

This research on the accuracy of diction in the placement of product placement in the soap opera Tukang Ojek Pengkolan (TOP) at the RCTI Television Station is interesting considering that there are advertising products that are inserted when the soap opera is running. Product placement has become a trend to be shown in soap operas and films in Indonesia with the aim of introducing products effectively because at the same time as the broadcast time, TOP soap operas are one of the soap operas that air on RCTI with high viewership ratings. The story in this soap opera is relatively light about the life of a motorcycle taxi driver. The problem in this research is how to choose an effective diction placement in the product placement of the soap opera Tukang Ojek Pengkolan and how to place the product placement in the soap opera Tukang Ojek Pangkalan when viewed from the nature of the advertisement. The purpose of this study was to find an effective choice of diction placement in the product placement of the soap opera Tukang Ojek Pengkolan and to describe the advertising nature of the product placement found in the soap opera Tukang Ojek Pengkolan. This type of research is a qualitative descriptive research. The data source in this study is the primary data source in the form of the soap opera Tukang Ojek Pengkolan (TOP).Keywords : Product placement, advertisement, soap opera TOP
POINT OF INTEREST DALAM POSTER PENANGGANAN COVID 19 DI INDONESIA Rosmiati, Ana; Noviati Mariani, Endang Retnaningdyah Elis
Acintya Vol. 14 No. 1 (2022)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/acy.v14i1.4321

Abstract

Penelitian mengenai Point of Interest dalam Poster Penangganan Cofid 19 ditinjau dari sudut Pragmatik ini menarik untuk dilakukan reseach. Hal ini menginggat masih tingginya kasus lonjakan cofid di berbagai negara di dunia. Poster ini sebagai salah satu bentuk edukasi kepada masyarakat untuk berhati-hati dalam mencegah penularan cofid. Poster yang dibuat pun menggunakan bahasa yang komunikatif sehingga dapat mengedukasi masyarakat dengan baik. Masalah dalam penelitian ini adalah bagaimana prinsip kesantunan berbahasa yang terdapat dalam poster edukasi cofid 19 dari kajian pragmatik dan bagaimana makna point of interest pada poster edukasi penangganan cofid 19 dari kajian pragmatik. Adapun tujuan dalam penelitian ini adalah menemukan prinsip kesantunan berbahasa yang terdapat dalam poster edukasi cofid 19 dari kajian pragmatik dan menemukan makna point of interest pada poster edukasi penangganan cofid 19 dari kajian pragmatik. Metode penelitian ini merupakan penelitian deskriptif kualitatif. Sumber data dalam penelitian ini  adalah sumber data primer berupa poster edukasi penangganan cofid 19. Adapun hasil penelitian ini adalah menemukan makna poin of interest pada poster penangganan cofid 19 serta menemukan maksim yang terdapat didalamnya.
PRODUCT PLACEMENT IN THE FILM ADA APA DENGAN CINTA Santika, Amelia Putri; Rosmiati, Ana
Capture : Jurnal Seni Media Rekam Vol. 11 No. 2 (2020)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v11i2.2775

Abstract

Nowdays film is not only a medium of entertainment, but also a medium for product promotion or as a medium for advertising products or public service advertisements. This function can be found in the film Ada Apa Dengan Cinta 2. The purpose of this study is to analyze the characteristic of the product advertisement inserted in the film Ada Apa dengan Cinta 2. The type of research used is Descriptive Qualitative. Data collection techniques using Purposive Sampling to obtain three research samples, namely Aqua, Loreal, and Line. Data analysis was done by Interpretative Video-Analysis. The results showed that in the film Ada Apa dengan Cinta 2 there are four adverts characteristic, namely: Public Presentation appears in 1 scene, Persuasiveness appears in 2 scenes, Amplified Expresiveness appears in 2 scenes, and Impersonality appears in 4 scenes. The product placement in this film appears that the Impersonality advertisement is very dominant, then followed by the Amplified Expresiveness and Persuasiveness advertisement. Meanwhile, advertising in a Public Presentation characteristic only appears in one scene.
Analisis Brand Awareness Konsumen Melalui Iklan “Sumba Scarf Signature” Wearing Klamby di Media Sosial Hannani, Sulis Maulida; Rosmiati, Ana
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 4 No. 2 (2023)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v4i2.4728

Abstract

Abstract :The increase in social media users has made many brands nowadays use it as an advertising medium, especially YouTube and Instagram. Seeing this, the researcher wanted to know the level of brand awareness of ten followers from Klamby's Instagram through the Sumba Scarf Signature ads, which were selected using purposive sampling method. Data collection methods that are applied to this descriptive qualitative research are observation, interviews, and literature study. Then, those data are processed through three stages of Miles and Huberman's interactive analysis. As for analyzing the value and knowing the level of brand awareness, researchers use the theory of David A. Aaker. The results obtained from this study are there is a fairly good response and subject knowledge regarding visual advertisements and the products displayed, and the Klamby brand occupies the position of Brand Recognition in the Brand Awareness pyramidKeywords : Social Media Advertising, Brand Awareness Abstrak :Meningkatnya pengguna media sosial membuat banyak brand kini memanfaatkannya sebagai media periklanan, terutama YouTube dan Instagram. Menilik hal tersebut, peneliti hendak mengetahui bagaimana tingkat brand awareness sepuluh follower Instagram Klamby melalui iklan Sumba Scarf Signature yang diseleksi melalui metode purposive sampling. Metode pengumpulan data yang diterapkan pada penelitian kualitatif deskriptif ini ialah observasi, wawancara, dan studi pustaka. Kemudian, data tersebut diproses melalui tiga tahap analisis interaktif Miles dan Huberman. Adapun untuk menganalisis nilai dan mengetahui tingkat brand awareness, peneliti menggunakan teori David A. Aaker. Hasil yang diperoleh dari penelitian ini ialah adanya tanggapan dan pengetahuan subjek yang cukup baik terhadap visual iklan beserta produk yang ditampilkan, dan brand Klamby menempati posisi Brand Recognition pada piramida Kesadaran Merek.Kata Kunci : Iklan Media Sosial, Kesadaran Merek
Local responsive branding for MSMEs: a culturally adaptive design framework based on nusantara philosophy Zain, Yazidiz Azmi; Murtono, Taufik; Rosmiati, Ana; Guritno, Danur Condro
Dewa Ruci: Jurnal Pengkajian dan Penciptaan Seni Vol. 20 No. 2 (2025)
Publisher : Pascasarjana Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/dewaruci.v20i2.7726

Abstract

MSMEs often struggle to build consistent, authentic, and competitive brand identities, especially within culturally rich local contexts. The primary issue is the limitation of branding strategies that fail to adequately represent local identity and are less responsive to audience needs. This research addresses this gap by aiming to design and evaluate the application of the local responsive design (LRD) method on the culinary MSME OppaBay to strengthen its brand differentiation and competitiveness. The methodology employs a qualitative approach through observation, interviews with the business owner, and questionnaire-based evaluations involving design experts and partners/clients. The study introduces LRD as a novel framework integrating local aesthetic, linguistic, and cultural elements  into MSME branding. The results demonstrate that LRD successfully produced a consistent visual identity, an authentic, culturally based narrative, and brand communication that is familiar and audience-relevant. Expert evaluation confirmed the design's suitability with principles of visual communication, aesthetics, and cultural branding. Concurrently, partners found the design practical, easy to implement, and supportive of improving professional image and consumer trust. The conclusion confirms that LRD provides both theoretical utility, enriching the study of local branding, and significant practical value for small business sustainability. Future research should focus on strengthening culture-based digital storytelling and measuring the relationship between cultural branding and consumer loyalty.
Co-Authors Budiwiyanto, Joko Guritno, Danur Condro Handriyotopo Handriyotopo Hannani, Sulis Maulida Laily, Nurul Laksani, Hening Mulyadi, Tubagus Muslihah, Isnawati Noviati Mariani, Endang Retnaningdyah Elis Prilosadoso, Basnendar Herry Santika, Amelia Putri Supriyanto Supriyanto Suyanto, S., Taufik Murtono ulfah, Rafika Zain, Yazidiz Azmi