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All Journal J-MAS (Jurnal Manajemen dan Sains) Optimal: Jurnal Ekonomi dan Manajemen Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Riset Manajemen AMMA : Jurnal Pengabdian Masyarakat Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial
Hanifa Sri Nuryani
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Public Health Social Sciences

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Analisis Faktor-Faktor yang Mempengaruhi Laju Pertumbuhan Ekonomi di Kabupaten Sumbawa Tahun 2011-2020 Hanifa Sri Nuryani; Edi Irawan
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 1 (2022): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i1.357

Abstract

This study aims to identify and analyze the factors that influence the rate of economic growth in Sumbawa Regency in 2011 - 2020. The research method used in this study is a quantitative method, using secondary data from the Sumbawa Regency BPS. Analysis of the data used is the multiple regression method with the Ordinary Least Square (OLS) technique. The results of the study show that investment in the MSME sector, the number of working people and the HDI in Sumbawa Regency together have a significant effect on economic growth in Sumbawa Regency. This can be seen in the F test where the significance value is less than 0.05 (0.002 < 0.05). Then the magnitude of the influence on each of the independent variables mentioned above varies. The highest influence is found in the investment variable in the MSME sector of 6.022%. then the HDI is 0.408%. And the number of working population is 0.000%. So the investment variable in the MSME sector in Sumbawa Regency has the greatest impact on the rate of economic growth in Sumbawa Regency.
Faktor - Faktor Yang Mempengaruhi Impulse Buying Pada Masyarakat Desa Sebewe Dalam Penggunaan Aplikasi Shopee Hanifa Sri Nuryani
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 2 (2023): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (946.141 KB) | DOI: 10.54066/jurma.v1i2.288

Abstract

The purpose of the study was to examine the effect of Shopping Lifestyle, Fashion Involvement, Hedonic Shopping Motivation on the Sebewe Village Moyo Utara District Community Users of the Shopee Application. The sampling technique used is Purposive Sampling. The research sample is the Sebewe Village Moyo Utara District Community using the Shopee application. The analytical tool used in this research is Multiple Linear Regression. The results of this study indicate that Shopping Lifestyle has a positive and significant effect on Impulse Buying, Fashion Involvement has a positive and significant effect on Impulse Buying, Hedonic Shopping Motivation has a positive and significant effect on Impulse Buying
Peran Brand Management Terhadap Loyalitas Konsumen Untuk Perkembangan Usaha Mikro Kecil Menengah (UMKM) : Suatu Kajian Literatur Hanifa Sri Nuryani
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3170

Abstract

The role of brand management on consumer loyalty for the development of micro, small and medium enterprises is that brands build a good image among the public. The process is the goal of developing brand identity. This shows that the product offered is a unique product. In addition, it also talks about what kind of identity a brand wants to display. The identity that is displayed will later be attached as the personality of a brand. If the brand has been well received, MSME business actors automatically get the opportunity to improve the quality of their products. This must be done with flexible, effective, efficient, and sustainable planning. Thus, the products produced are guaranteed quality. With guaranteed product quality, consumer loyalty will also increase. After achieving customer satisfaction, the brand must continue to guarantee the improvement and improvement of product quality. The goal is to maintain customer satisfaction. Small businesses get the opportunity to make closer observations and research. This means that MSME business actors get easier and wider access to information. Finally, MSME players are able to produce quality products in accordance with consumer expectations.
Pembinaan Kreatifitas Dan Inovasi Perempuan Desa Melalui Pengembangan Pemasaran Produk Unggulan Serta Pengelolaan Keuangan Guna Mewujudkan Produk Berdaya Saing Dan Manajemen Keuangan Di Desa Kelungkung Edi Irawan; Abdul Salam; Hanifa Sri Nuryani
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2023): Desember : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i4.792

Abstract

The main objective of this community empowerment activity is to develop superior village products through increasing creative and innovative marketing and financial management. The methods used in this community service activity are tutorial methods, mentoring methods, discussion and evaluation methods. The results achieved from this activity are: (1) Kelungkung Village PKK mothers are able to practice developing creative and innovative marketing skills online through the marketplace, (2) Kelungkung Village PKK mothers are able to operate all-in-one computers in marketing the village's superior products , (3) Kelungkung Village PKK mothers are able to understand business financial management
Pendampingan Pemasaran yang Terencana dan Pengembangan Desain Produk Untuk Meningkatkan Daya Saing UMKM Madu Sumbawa di Kabupaten Sumbawa Edi Irawan; Hanifa Sri Nuryani; Fitriah Permata Cita; Didi Suwardi
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 4 (2025): November : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i4.2289

Abstract

MSMEs play a vital role in Indonesia's economy, society, and culture. However, some MSMEs, such as "Madu Sumbawa" in Sumbawa Regency, still face challenges in marketing, packaging, and product labeling. Therefore, mentoring activities are conducted to improve the quality and competitiveness of these MSMEs. The approach implemented includes focus group discussions and interviews with MSME owners, as well as mentoring in marketing strategies, packaging, and product labeling. Results achieved include the establishment of a structured marketing system, both online and offline, the use of packaging with digital printing technology, and attractive product labeling that complies with applicable regulations. This mentoring aims to provide added value to MSMEs, so they can be more competitive in local and global markets with more attractive and standard-compliant products. In addition, with this mentoring, MSMEs can improve their ability to utilize digital media, expand market reach, and enhance product image, which will increase competitiveness in an increasingly competitive market.
A PELATIHAN PENDAMPINGAN GOOGLE BISNISKU DAN SAHABAT UMKM BAGI PARA PELAKU USAHA UMKM DI DESA SEBEWE : PELATIHAN PENDAMPINGAN GOOGLE BISNISKU DAN SAHABAT UMKM BAGI PARA PELAKU USAHA UMKM DI DESA SEBEWE edi, edi; Hanifa Sri Nuryani; Abdul Salam; Hartini; Fahlia; Fadli Faturrahman
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 06 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community empowerment activity was carried out in Sebewe Village, North Moyo District, Sumbawa Regency. Based on the results of community service activities with the theme "Training Assistance for Google Bisnisku and Sahabat UMKM to Improve Marketing in the Digital Era for Small and Medium Business Actors in Sebewe Village, North Moyo District" that have been carried out, it can be concluded as follows: 1) Participants already have additional marketing information through online media and how to use it to market the products of small and medium businesses in Sebewe Village through Google Bisnisku and Sahabat UMKM. 2) The participants of small and medium businesses get a management technique method for marketing products through online media. Small and medium businesses in Sebewe Village know how to do simple bookkeeping
Co-Authors Abdul Salam Didi Suwardi edi edi Edi Irawan Edi Irawan Fadli Faturrahman Fahlia Fitriah Permata Cita Hartini