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All Journal International Journal of Electrical and Computer Engineering International Journal of Advances in Applied Sciences IJCCS (Indonesian Journal of Computing and Cybernetics Systems) Journal of ICT Research and Applications Jurnal ELTIKOM : Jurnal Teknik Elektro, Teknologi Informasi dan Komputer JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING Jurnal Sisfokom (Sistem Informasi dan Komputer) Jurnal Ilmu Komputer dan Bisnis PREPOTIF : Jurnal Kesehatan Masyarakat Media Jurnal Informatika ProBisnis : Jurnal Manajemen Journal of Innovation Research and Knowledge Business Management Da'watuna: Journal of Communication and Islamic Broadcasting Vokasi UNESA Bulletin of Engineering, Technology and Applied Science Journal of Advanced Studies in Management
Ignatius Wiseto Prasetyo Agung
Universitas Adhirajasa Reswara Sanjaya (ARS University)
Religion Aerospace Engineering Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation

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Journal : Business Management

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The Effectiveness of Using Digital Marketing with the Intervening Variable of Human Resource Quality on Increasing the Number of Patients at the Permata Hati Bunda Clinic, Bekasi Putri, Nabila Mazaya; Wahyudi, Bayu; Agung, Wiseto P.
Business Management Vol 5, No 1 (2026): Business Management Februari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v5i1.10241

Abstract

This study aims to analyze the effectiveness of digital marketing in increasing the number of patients at Permata Hati Bunda Clinic, considering human resource (HR) quality as an intervening variable. A quantitative method with an explanatory research design was applied. The study involved 100 patients selected using consecutive sampling. Primary data were collected through a Likert-scale questionnaire, while secondary data were obtained from clinic patient records. Data analysis employed Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings indicate that digital marketing has a positive and significant effect on patient growth. Furthermore, HR quality significantly influences the effectiveness of digital marketing implementation. Another key finding reveals the mediating role of HR quality as a partial mediator that strengthens the impact of digital marketing on patient acquisition. Thus, the success of digital marketing strategies in clinics is not solely determined by content and digital platforms but also relies on staff competence, responsiveness, and professionalism in managing patient interactions. This research highlights that integrating digital marketing strategies with HR quality development is essential to enhance patient acquisition and build long-term loyalty.
Co-Authors Acep Rohendi Agustin, Dari Dianata Alfaruk, Muhammad Harist Angel, Reddis Anshori, Muhammad Iqbal Ardi, Wildan Khalifah Bambang Riyanto Bayu Wahyudi Erfian Junianto Erliany Syaodih Erliany Syaodih Hidayat, Fajar Mukti Junaedi, Novan Khrisna Ayuningtias, Tyagita Mayangsari, Ariefa Diah Muhammad Rizqi Prawasari, Nindyan Puspitasari, Mila Putri, Nabila Mazaya Rabbani, Muhammad Ihsan Ramadhan, Fanky Fazdianki Renata Zoraifi, Renata Rifki Ainul Yaqin Rinaldi Munir Rizal Rachman, Rizal Rohendi, Rohendi Salam, Regi Samsul Arifin Sarwono Sutikno Sarwono Sutikno SATRIYAS ILYAS Toni Arifin Tresna Ridha Nurramadhani Wibowo, Ilham Rachmat Zakaria, Salman Ilyas