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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Elkom: Jurnal Elektronika dan Komputer JKIE (Journal Knowledge Industrial Engineering) Jurnal Teknologi Informasi dan Komunikasi Teknik: Jurnal Ilmu Teknik dan Informatika ETNIK : Jurnal Ekonomi dan Teknik Jurnal Manajemen Informatika & Teknologi Journal of Technology Informatics and Engineering Jurnal Ilmiah Sistem Informasi Tali Jagad Jurnal Ilmiah Manajemen
Khoirur Rozikin
Sistem Komputer STEKOM Semarang
Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Journal : JKIE (Journal Knowledge Industrial Engineering)

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Strategi Pemasaran Ayam Boiler Di Perternakan UD. RESTU IBU Dengan Menggunakan Metode SWOT Rozikin, Khoirur; Misbah, Achmad
Journal Knowledge Industrial Engineering (JKIE) Vol 6 No 1 (2019): JKIE (Journal Knowledge Industrial Engineering)
Publisher : Department of Industrial Engineering - Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jkie.v6i1.2047

Abstract

Broiler breeding business is inseparable from several obstacles encountered. The constraint in question is the high level of risk faced in the business of broilers such as the risk of price fluctuations, both input prices such as day old chick (DOC), feed and medicine as well as fluctuations in the selling price of output in the form of live chickens (livebird) and carcasses . Other risks faced are production risks caused by weather, climate, disease and social risks. The purpose of this study is (1) to describe the factors faced by UD. Restu Ibu in marketing broilers, (2) outlines the strategy adopted by UD. Mother's blessing to overcome the factors in marketing broilers, and (3) determine alternative forms of marketing strategies developed by UD. Mother's blessing in marketing broilers. The data analysis technique used is the SWOT analysis.
Co-Authors Achdlori, Achdlori Achmad Misbah Aleysia Nur Fadhilah Arsito Ari Kuncoro Cynthia Eka Violita Diapoldo, Fujiama Elvina, Seila Endah Susilowati Fatihaturrizqi, Muharrom Ilma, Majidatul Iman Saufik Suasana Maulana Akhmad, Mundir Maya Utami Dewi, Maya Utami Migunani Migunani Nuha, Anandeka Alfin Ulin Puspa Sari, Ika Putri Pagan, Liza Salvana Sagita, Angelia Shabrina Irhamni, Hikmah Sharleen Halima Mandiana, Sharifa Susatyono, Jarot Dian Teguh Santoso, Joseph Unang Achlison Utami Dewi, Maya Widayanto, Agus