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All Journal AGRISE Habitat PROFIT : Jurnal Administrasi Bisnis E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Inovasi Penelitian DEDIKASI PKM Jurnal Pengabdian kepada Masyarakat Jurnal Akuntansi dan Keuangan
Edlyn Khurotul Aini
Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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AGRICULTURAL EDUCATION: INVESTING BASIC AGRI-FOOD EDUCATION AND AGRIPRENEURSHIP KNOWLEDGE TO EARLY AGE STUDENTS S Sujarwo; Dian Islami Prasetyaningrum; Yusri Fajar; Edlyn Khurotul Aini; Anisa Aprilia; Putri Budi Setyowati; Fitrotul Laili
Agricultural Socio-Economics Journal Vol 21, No 1 (2021): JANUARY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2021.021.1.5

Abstract

The disinterest of the young generation in agriculture carries out awareness in providing agricultural education from an early age. Agri-food education and agripreneurship can be solutions to awake the youth’s awareness that the agricultural sector is also a profitable business. Moreover, the positive perception of farmers as a profession also needs to be grown, especially for early age students. This present study was conducted to increase the interest, competence, and entrepreneurial spirit in agriculture through the implementation of agri-food education and agripreneurship. It was a case study, and the participants were 30 students of 5th grader in SD IT Al-Anwar Mojosari. There were three stages involved: 1) Preparation, 2) Implementation of the Program, and 3) Evaluation. For the data collection, a survey was used as an instrument in this study. The results have shown that there were the high enthusiasm and participation of the students during the activities which are indicated the positive effects of the implemented program.
PENGARUH OPPORTUNITY RECOGNITION DAN INOVASI MODEL BISNIS PADA KINERJA BISNIS INDUSTRI MODEST FASHION Edlyn Khurotul Aini; Ferina Nurlaily; Priandhita Sukowidyanti Asmoro
Jurnal Inovasi Penelitian Vol 2 No 3: Agustus 2021
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v2i3.765

Abstract

Industri modest fashion merupakan salah satu industri yang saat ini sangat berkembang. Namun, perkembangan bisnis ini tentu saja juga dibarengi dengan ketatnya persaingan yang dapat dilihat dengan semakin banyak bermunculan bisnis pada pasar modest fashion. Pelaku usaha harus mampu untuk mengenali peluang (opportunity recognition) agar mampu bertahan dan memenangkan persaingan yang ketat. Lebih lanjut, inovasi model bisnis juga sangat diperlukan untuk membangun keunggulan kompetitif yang berkelanjutan. Penelitian ini bertujuan untuk menganalisis pengaruh opportunity recognition dan inovasi model bisnis terhadap kinerja bisnis, terutama pada Industri Modest Fashion. Hasil penelitian menunjukkan bahwa opportunity recognition tidak berpengaruh signifikan terhadap kinerja bisnis. Hasil berbeda ditunjukkan dari variabel inovasi model bisnis, yang mengungkapkan bahwa dengan melakukan inovasi pada model bisnisnya maka kinerja dari bisnis tersebut akan meningkat. Hasil penelitian ini menunjukkan jika sebuah bisnis terutama yang bergerak dalam Industri Modest Fashion ingin meningkatkan kinerja bisnisnya maka melakukan inovasi pada model bisnis adalah salah satu cara yang bisa dilakukan.
Pengembangan dan Pelatihan Perpajakan Games Edukasi Perpajakan Untuk Meningkatkan Kesadaran Pajak Early Tax Payer Asmoro Priandhita Sukowidyanti; Ferina Nurlaily; Edlyn Khurotul Aini
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 2, No 1 (2019): Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (457.943 KB) | DOI: 10.33474/jipemas.v2i1.1637

Abstract

The education and socialization of taxation provided early on is a government investment that benefits can be felt in the future. Based on this background, we developed a 3-dimensional tax education game that is used to provide additional knowledge and understanding to elementary school-level children on the importance of taxes so that they can ultimately raise awareness to pay taxes in the future. The method used is to hold discussions with partners, develop 3D educational games applications, carry out training on tax education games, and evaluate the results of training implementation. The training activities were carried out in 3 (three) Elementary Schools namely SD Negeri Experiment 1 Malang SD Negeri Rampal 1 Celaket Malang, and SD Negeri Model Malang. The results of the training showed that tax education games are effective in increasing tax knowledge and awareness. This can be seen from the increase in the quality of understanding related to taxation based on the Pre Test of 79.05% and increased after Post Test to be 86, 62%.
PELATIHAN TEKNIK FOTO PRODUK MENGGUNAKAN SMARTPHONE UNTUK MENINGKATKAN VISUAL BRANDING USAHA RINTISAN Ferina Nurlaily; Priandhita Sukowidyanti Asmoro; Edlyn Khurotul Aini
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 3: Agustus 2021
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v1i3.126

Abstract

Usaha rintisan memiliki resiko akses pasar. Berkembangnya perkembangan internet mempengaruhi pula perilaku konsumen dalam mencari produk yang diinginkan. Meskipun bisnis rintisan memiliki produk yang solutif dan inovatif tetapi bila dalam pemasaran atau penyajian foto produk kurang menarik maka akan kesulitan dalam menarik konsumen. Pada kenyataannya untuk mendapatkan foto produk yang menarik dan mampu menyampaikan pesan dari produk membutuhkan biaya yang mahal bila harus dilakukan oleh profesional. Kegiatan pengabdian masayarakat ini bertujuan untuk meningkatkan pengetahuan dan keahlian pengambilan foto produk yang mampu dijangkau dan dilakukan mandiri oleh usaha rintisan sehingga dapat bersaing dan menarik calon konsumen untuk melakukan pembelian. Metode yang digunakan adalah memberikan kegiatan pelatihan dari narasumber yang merupakan salah satu entrepreneur yang telah sukses mengembangkan usaha secara online. Selanjutnya, kegiatan pelatihan akan diawali pre-test, praktik langsung dengan bimbingan dari narasumber, dan post-test
The Role of Innovation Capability on Business Performance at Small Medium Enterprises Edlyn Khurotul Aini; David Chen Long Shen; Mochammad Al Musadieq; Siti Ragil Handayani
Profit: Jurnal Adminsitrasi Bisnis Vol. 7 No. 1 (2013): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.638 KB)

Abstract

Usaha kecil menengah membutuhkan kemampuan inovasi yang kuat untuk mencapai keunggulan kompetitif. Berdasarkan penelitian empiris sebelumnya, studi ini menekankan pentingnya kemampuan inovasi sebagai peran terhadap kinerja bisnis. Data dikumpulkan dari 228 perusahaan menengah kecil di Kediri, Jawa Timur, Indonesia, dan dianalisis menggunakan structural equation model. Hasil penelitian meliputi pertama, kemampuan inovasi dan kewirausahaan memiliki dampak positif secara signifikan terhadap kinerja bisnis masing-masing. Kedua, orientasi pembelajaran memiliki pengaruh yang signifikan dan positif terhadap kemampuan inovasi. Ketiga, sumber daya TI memiliki dampak signifikan positif terhadap orientasi pembelajaran dan kemampuan inovasi masing-masing.Kata kunci: Orientasi Pembelajaran, Sumber daya Teknologi Informasi (TI), Kewirausahaan, Kemampuan Inovasi, Kinerja Bisnis. Small medium enterprises require strong innovation capability to achieve competitive advantage. Based on previous empirical researches, this study emphasizes the importance of innovation capability as the role on business performance. Data were collected from 228 of small medium enterprises in Kediri, East Java, Indonesia and analyzed using structural equation model. The major findings include first, innovation capability and entrepreneurship has significantly positive impact on business performance respectively. Second, learning orientation has a significant and positive effect on innovation capability. Third, IT resource has significantly positive impact on learning orientation and innovation capability respectively.Keywords:  Learning Orientation, InformationTechnology (IT) Resources, Entrepreneurship, Innovation Capability, BusinessPerformance.
Tax Policy and Financial Access: Implications for Entrepreneurial Intention and Entrepreneurial Behavior Among Generation Z Priandhita Sukowidyanti Asmoro; Edlyn Khurotul Aini; Ferina Nurlaily
Jurnal Akuntansi dan Keuangan Vol. 24 No. 2 (2022): NOVEMBER 2022
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jak.24.2.57-67

Abstract

This study develops a framework based on the Theory of Planned Behavior and focuses on perceived behavioral control. The Theory of Planned Behavior is extended in this research by proposing that tax policy and financial access are predictors of Generation Z's entrepreneurial intention and behavior. Based on the researcher's knowledge, tax policy and financial access have never been studied concurrently for their impact on entrepreneurial behavior in Indonesia. The model was tested empirically on 500 entrepreneurial students from four public universities in Indonesia. Questionnaire surveys were administered to respondents identified using the random purposive sampling technique. Primary data were processed according to path analysis procedures using SPSS 25. The Theory of Planned Behavior is supported by the seven hypotheses stated in this study. Tax policies and financial access directly affect entrepreneurial intentions and entrepreneurial behavior. Entrepreneurial intentions can also mediate the impact of tax policy and financial access on entrepreneurial behavior.
Pengembangan Strategi Pemasaran Produk Sulam sebagai Objek Wisata Edukasi Berbasis Kearifan Lokal Saparila Worokinasih; Priandhita Sukowidyanti Asmoro; Edlyn Khurotul Aini; Ferina Nurlaily
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 13, No 4 (2022): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v13i4.11421

Abstract

Desa Sumbersekar, Kecamatan Dau, Kabupaten Malang memiliki potensi kerajinan sulam yang berpotensi untuk menjadi objek wisata edukasi. Namun, belum adanya program pemberdayaan kelompok pengrajin sulam dan minimnya pemahaman terkait strategi pemasaran menjadikan potensi tersebut belum banyak dikenal masyarakat. Tujuan pengabdian kepada masyarakat adalah mendampingi kelompok pengrajin dalam memperkuat strategi pemasaran produk kerajinan sulam sebagai objek wisata edukasi berbasis kearifan lokal. Terdapat sebelas tahapan yang dilakukan dalam kegiatan pengabdian masyarakat ini mulai dari pengajuan perizinan pengabdian masyarakat dan identifikasi awal permasalahan pengrajin sulam hingga evaluasi dampak video dalam pencapaian tujuan pengabdian masyarakat. Pengabdian masyarakat ini mengombinasikan dua metode berbeda, yaitu: 1) konsultasi berupa diskusi interaktif dengan kelompok pengrajin sulam, dan 2) pendampingan dalam pembuatan video profil dan video tutorial yang menonjolkan kearifan lokal. Video profil dan video tutorial didesain dengan mononjolkan kearifan lokal Desa Sumbersekar, Kecamatan Dau, Kabupaten Malang. Video tutorial juga didesain sebagai sumber pembelajaran yang dapat meningkatkan kemampuan afektif, kognitif dan psikomotorik penggunanya. Dengan demikian, kerajinan sulam menjadi sumber pembelajaran non formal, selain menjadi produk komersial. Hasil dari pengabdian masyarakat ini menunjukkan minat masyarakat terhadap kerajinan sulam tinggi, dibuktikan satu bulan sejak video diupload di sosial media, jumlah penonton mencapai puluhan dan video mendapat respon yang positif. Kesimpulannya, video profil dan video tutorial merupakan strategi pemasaran yang efektif untuk meningkatkan minat masyarakat terhadap kerajinan sulam Desa Sumbersekar, Kecamatan Dau, Kabupaten Malang sebagai objek wisata edukasi berbasis kearifan lokal. Namun, untuk mewujudkan desa wisata edukasi sulam masih dibutuhkan langkah-langkah lanjutan melalui kegiatan pengabdian masyarakat yang bersifat multidisiplin dan berkelanjutan.
ENTREPRENEURSHIP INTENTION: THE EFFECT OF FEAR AND ANXIETY OF COVID-19 AND OPPORTUNITY RECOGNITION Edlyn Khurotul Aini
Profit: Jurnal Adminsitrasi Bisnis Vol. 16 No. 1 (2022): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.392 KB) | DOI: 10.21776/ub.profit.2022.-16.01.9

Abstract

The purpose of the study was to determine the effect of fear and anxiety of Covid-19 and opportunity recognition on self-efficacy and entrepreneurial intentions during the Coronavirus pandemic. The research sample consisted of 225 students of the Department of Business Administration, Universitas Brawijaya using purposive sampling. The hypothesis in this study was tested using PLS (Partial Least Square) analysis. The results showed that fear and anxiety in Covid-19 and opportunity recognition had a significant effect on self-efficacy, and opportunity recognition and self-efficacy had a significant effect on entrepreneurial intentions. Meanwhile, fear and anxiety of Covid-19 did not have a significant effect on entrepreneurial intentions. This research contributes practically by giving consideration to the University and policymakers to increase the intention and entrepreneurial activity of the student.
Interpretive Paradigm: Disclosure of Local Community Concern for the Environment (Study in Alas Purwo National Park Area, Banyuwangi, East Java) Kartika Putri Kumalasari; Anisa Aprilia; Edlyn Khurotul Aini; Yusri Fajar; Anindya Prasasti
HABITAT Vol. 34 No. 2 (2023): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.2.13

Abstract

Alas Purwo National Park is a protected national park located in Banyuwangi, East Java, Indonesia. The Alas Purwo National Park currently allows for a variety of activities, including tourism and scientific study. In its development, the tourism industry must consider environmental, economic, social, and cultural factors, among others. Additionally, Alas Purwo National Park is a state-protected park, thus environmental sustainability must be considered. The aim of this research was to investigate how people interpret the notion of environmental stewardship. This researcher employed descriptive qualitative methods with primary data sources from informants who are Bedul and Alas Purwo Banyuwangi region residents engaged in economic activities. Determination of informants utilizing semi-structured interviews and open-ended questions based on snowball sampling. The results of the study indicate that the community in Alas Purwo National Park already appreciates the importance of caring for the environment and contributing to its preservation. Moreover, managers always maintain the ecosystem and advise visitors not to harm the native flora and wildlife.
Kontribusi Media Sosial terhadap Penguatan Usaha dan Sustainable Tourism di Kota Lama Semarang Inggang Perwangsa Nuralam; Priandhita Sukowati Asmoro; Hanifa Maulani Ramadhan; Nurlita Novianti; Fitrotul Laili; Edlyn Khurotul Aini
DEDIKASI PKM Vol. 5 No. 2 (2024): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v5i2.38927

Abstract

Kegiatan pengabdian masyarakat ini bertujuan mendukung pariwisata berkelanjutan di Kawasan Kota Lama Semarang, dengan fokus pada identifikasi masalah, kebutuhan, dan pembuatan konten media sosial untuk memperkuat bisnis dan pariwisata berkelanjutan. Potensi kawasan Kota Lama belum maksimal dimanfaatkan untuk pertumbuhan ekonomi lokal dan pelestarian lingkungan. Melalui observasi dan diskusi dengan pemangku kepentingan lokal, diidentifikasi masalah kurangnya kesadaran wisatawan tentang potensi pariwisata dan pentingnya pelestarian lingkungan dan budaya. Berdasarkan hasil identifikasi, tim membuat konten media sosial yang menarik dan informatif, bekerja sama dengan pemangku kepentingan. Konten ini berfokus pada promosi potensi pariwisata Kota Lama Semarang, edukasi tentang pelestarian lingkungan dan budaya, serta mengajak wisatawan untuk mendukung pariwisata berkelanjutan. Tujuannya adalah menjadikan Kota Lama Semarang destinasi pariwisata berkelanjutan yang berkontribusi pada ekonomi lokal dan menjaga warisan sejarah dan budaya.
Co-Authors Anindya Prasasti Anisa Aprilia Anisa Aprilia David Chen Long Shen Dian Islami Prasetyaningrum Ferina Nurlaily Fitrotul Laili Hanifa Maulani Ramadhan Inggang Perwangsa Nuralam Kartika Putri Kumalasari Mochammad Al Musadieq Nurlita Novianti Priandhita Sukowati Asmoro Priandhita Sukowidyanti Asmoro Putri Budi Setyowati S Sujarwo Saparila Worokinasih Siti Ragil Handayani Yusri Fajar Yusri Fajar