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All Journal PIRAMIDA Buletin Udayana Mengabdi Jurnal Ekonomika JEJAK Journal of Indonesian Economy and Business Jurnal Ilmu Ekonomi dan Pembangunan SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JMD: Jurnal Riset Manajemen & Bisnis Dewantara Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ekonomi Pembangunan International Journal of Applied Business and International Management International Journal of Management Research and Economics Journal of Citizenship International Journal of Economics, Commerce, and Management International Journal of Economics, Management and Accounting Digital Innovation : International Journal Of Management Epaper Bisnis: International Journal Entrepreneurship and Management JURNAL AKADEMIK EKONOMI DAN MANAJEMEN International Journal of Social and Education (INJOSEDU)
SURYA DEWI RUSTARIYUNI
Fakultas Ekonomi Dan Bisnis, Universitas Udayana
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Effect of Business Location, Pricing Strategies, and Social Media Utilization on Income of Micro and Small Culinary Enterprises in Denpasar I Putu Adi Pariartha; Surya Dewi Rustariyuni
Digital Innovation : International Journal of Management Vol. 2 No. 4 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i4.493

Abstract

The rapid growth of Micro and Small Enterprises (MSEs) in the culinary sector in Denpasar City has made a significant contribution to the regional economy and job creation. This sector has become one of the key drivers of local economic activity, attracting both residents and tourists. However, despite its potential, challenges persist. Fluctuations in the number of MSE actors and the suboptimal use of social media for marketing hinder sustainable income growth. Moreover, poor decisions regarding business location and inappropriate pricing strategies often become barriers to achieving business success. This study aims to analyze the simultaneous effects of business location, pricing, and social media usage on the income of culinary MSEs in Denpasar City. A quantitative approach was employed using a survey method, in which questionnaires were distributed to 99 culinary MSE actors. The collected data were analyzed using multiple linear regression to evaluate the influence of each variable both simultaneously and partially. The results reveal that business location, pricing, and social media usage together have a significant effect on MSE income. Partially, business location and pricing show a positive and significant influence, indicating that strategic location selection and competitive pricing play crucial roles in increasing income. In contrast, social media usage does not significantly affect income, suggesting that while digital platforms have potential as marketing tools, their benefits remain limited without effective content strategies and adequate digital literacy. These findings highlight the importance of strengthening fundamental business aspects, particularly location and pricing strategies, to improve MSE performance. Furthermore, policy support and targeted assistance programs focusing on enhancing digital literacy and managerial capacity among MSE actors are essential. By addressing these areas, the culinary sector in Denpasar City can achieve more sustainable growth and contribute even more effectively to the local economy.
ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI UMUR KAWIN PERTAMA DAN FERTILITAS DI KALANGAN MIGRAN DI KECAMATAN KUTA SELATAN Damayanti, Elfira Nur; Sudibia, I Ketut; Marhaeni, Anak Agung Istri Ngurah; Rustariyuni, Surya Dewi
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.32180

Abstract

Berdasarkan data BPS Kabupaten Badung menunjukkan bahwa Kuta Selatan memiliki jumlah penduduk pendatang terbanyak di Kabupaten Badung. Tingginya arus migrasi pada Kecamatan Kuta Selatan, dapat memicu pertumbuhan penduduk yang tinggi dan mengindikasikan adanya kelahiran yang tinggi pula menuju Kecamatan Kuta Selatan. Penelitian ini bertujuan untuk menganalisis faktor-faktor sebagai berikut: (1) usia kawin pertama pada pendatang di Kecamatan Kuta Selatan; (2) pengaruh usia kawin pertama, preferensi gender, status pekerjaan, dan tingkat pendapatan terhadap fertilitas pendatang di Kecamatan Kuta Selatan; dan (3) pengaruh tidak langsung preferensi gender, status pekerjaan, tingkat pendapatan, dan usia kawin pertama terhadap fertilitas pendatang melalui usia kawin pertama di Kecamatan Kuta Selatan. Snowball sampling dan accidental sampling merupakan metode yang digunakan untuk pemilihan sampel dalam penelitian kuantitatif ini. Data primer yang diperoleh melalui observasi, wawancara terstruktur, dan wawancara mendalam kepada PUS migran di Kecamatan Kuta Selatan kemudian dianalisis dengan statistik deskriptif, path analysis, uji t dan uji sobel. Hasil dari penelitian ini menyatakan bahwa: (1) Pendapatan dan tingkat pendidikan berpengaruh positif terhadap umur kawin pertama di kalangan migran di Kecamatan Kuta Selatan, wanita migran yang bekerja memiliki umur kawin pertama yang lebih tinggi dibandingkan wanita migran yang tidak bekerja, wanita migran yang mempunyai preferensi jenis kelamin memiliki umur kawin pertama yang lebih rendah dibandingkan wanita migran yang tidak mempunyai preferensi jenis kelamin. (2) Pendapatan, tingkat pendidikan, dan umur kawin pertama berpengaruh negatif terhadap fertilitas di kalangan migran di Kecamatan Kuta Selatan, wanita migran yang bekerja memiliki tingkat fertilitas yang lebih rendah dibandingkan wanita migran yang tidak bekerja, wanita migran yang mempunyai preferensi jenis kelamin memiliki tingkat fertilitas yang lebih tinggi dibandingkan wanita migran yang tidak mempunyai preferensi jenis kelamin. (3) Pendapatan, tingkat pendidikan, status ketenagakerjaan, dan preferensi jenis kelamin berpengaruh secara tidak langsung terhadap fertilitas wanita di kalangan migran melalui umur kawin pertama di Kecamatan Kuta Selatan. Hasil penelitian ini memberikan implikasi secara teoritis yaitu mendukung dan memperkuat teori fertilitas Davis dan Blake serta Teori Ronald Freddman.
Komunikasi, Informasi dan Edukasi (KIE) tentang gizi, kesehatan serta pemberdayaan ekonomi untuk kesejahteraan lansia di Desa Antiga Kelod Kecamatan Manggis Marhaeni, A. A. I. N.; Yuliarmi, Ni Nyoman; Budhi, Made Kembar Sri; Rustariyuni, Surya Dewi; Pradnyadewi T, Diah; Wijaya, Gede Crisna; Primajana, Dewa Jati; Adiyadnya, Made Santana Putra; Jayanthi, Ni Kadek Eka
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 1 (2026): February
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i1.37530

Abstract

AbstrakPeningkatan usia harapan hidup di Indonesia menyebabkan bertambahnya jumlah lansia yang memerlukan intervensi terintegrasi pada aspek kesehatan dan ekonomi. Kegiatan pengabdian ini bertujuan: (1) meningkatkan pengetahuan dan praktik gizi seimbang, (2) meningkatkan pemahaman lansia tentang kesehatan mental dan pengelolaan stres, serta (3) mendorong kemandirian ekonomi lansia. Kegiatan dilaksanakan pada Mei 2025 di Desa Antiga Kelod, Kecamatan Manggis, Kabupaten Karangasem dengan melibatkan 45 lansia, kader Posyandu Lansia, BKL, dan pemerintah desa. Metode pemberdayaan menggunakan ceramah interaktif, diskusi kelompok, demonstrasi senam lansia, serta pemeriksaan kesehatan oleh tenaga medis. Evaluasi dilakukan melalui pengukuran pengetahuan, sikap, dan praktik sebelum–sesudah kegiatan menggunakan analisis deskriptif. Hasil menunjukkan peningkatan pemahaman gizi dan kesehatan yang signifikan; sebelum kegiatan 53% peserta tidak memahami materi, setelah KIE 89% menjadi paham–sangat paham. Sebanyak 95,5% peserta mampu mempraktikkan senam ringan untuk pengelolaan stres, dan >80% menyatakan termotivasi mengikuti aktivitas ekonomi produktif berbasis rumah tangga. Program KIE terbukti efektif meningkatkan kapasitas lansia pada aspek gizi, kesehatan mental, dan kemandirian ekonomi. Kata kunci: gizi; kesehatan; lansia; pemberdayaan ekonomi; stres. Abstract The increase in life expectancy in Indonesia has led to a growing elderly population that requires integrated interventions in health and economic aspects. This community service program aimed to: (1) improve knowledge and practices of balanced nutrition, (2) enhance understanding of mental health and stress management, and (3) encourage economic independence among the elderly. The activity was conducted in May 2025 at Antiga Kelod Village, Manggis District, Karangasem Regency, involving 45 elderly participants, Posyandu Lansia cadres, BKL, and village authorities. Empowerment methods included interactive lectures, group discussions, elderly exercise demonstrations, and health screenings by medical personnel. Evaluation was carried out through pre–post measurement of participants’ knowledge, attitudes, and practices using descriptive analysis. The results showed a significant improvement in nutrition and health understanding; prior to the program, 53% of participants did not understand the materials, while after the CIE session 89% became understand to highly understand. As many as 95.5% of participants were able to practice light exercise for stress management, and more than 80% expressed motivation to engage in home-based productive economic activities. The CIE program proved effective in strengthening elderly capacity in nutrition, mental health, and economic empowerment. Keywords: economic empowerment; elderly; health; nutrition; stress.
ANALYSIS OF DETERMINING FACTORS OF TECHNOLOGY ADOPTION INTENTION IN COOPERATIVES IN DENPASAR CITY Made Gita Saraswati; Surya Dewi Rustariyuni
INJOSEDU: International Journal of Social and Education Vol. 2 No. 7 (2025)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital transformation is a crucial aspect in strengthening the competitiveness of cooperatives in the technology-based economy era. However, the rate of technology adoption among cooperatives in Denpasar City remains relatively low. This study aims to analyze the effects of performance expectancy, effort expectancy, social influence, and facilitating conditions on the intention to adopt mobile application technology in cooperatives in Denpasar City. A quantitative approach with an associative research design was employed. The study involved 85 active cooperatives that had not yet adopted technology, selected using purposive sampling. Multiple linear regression was used as the analytical method. The findings reveal that all four independent variables simultaneously have a significant effect on technology adoption intention. Partially, each variable also shows a positive and significant effect, with social influence identified as the most dominant factor. These findings contribute to the strengthening of the UTAUT theory and support the endogenous growth theory approach, which emphasizes the importance of institutional internal factors in driving innovation.
Case Study of Successful Utilization of Digital Technology Innovations Determinants of Cooperative Institutions in Bali: The Impact of the Covid-19 Pandemic Surya Dewi Rustariyuni
International Journal of Applied Business and International Management Vol 7, No 3 (2022): December 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v7i3.1789

Abstract

The Covid-19 pandemic has caused serious problems for all sectors and financial institutions, including cooperatives. One solution for cooperative institutions is to innovate digital technology to overcome social distancing. Cooperatives that can maintain their performance during the Covid-19 pandemic are those that can innovate technology. In this study, a qualitative descriptive method was used to determine the factors that influence the successful use of digital technology innovations by cooperatives in Bali due to the Covid-19 pandemic. The key informants in this study were the chairman of the board and cooperative management who applied digital technology innovation during the Covid-19 pandemic and triangulation was used for data analysis purposes. We found that top management commitment and support, perceived costs, security concerns, compatible technology facilities, perceived benefits, performance expectations and business prospects were critical to the successful use of digital technology innovations by cooperatives in Bali during the Covid-19 pandemic.
Inflation Persistence and the Limited Impact of Monetary Policy Instruments Evidence from Indonesia Wila Delvia; Surya Dewi Rustariyuni
Journal of Citizenship Volume 5, Issue 2, 2026
Publisher : HK Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/joc.v5i2.726

Abstract

Inflation is one of the key indicators in maintaining a country’s economic stability. Changes in global economic conditions, the COVID-19 pandemic, and the dynamics of monetary policy have caused inflation in Indonesia to fluctuate during the 2015–2025 period. Monetary policies implemented by Bank Indonesia through the control of interest rates, money supply, and exchange rate stability play an important role in maintaining price stability. In addition, inflation in previous periods is also presumed to influence current inflation through the phenomenon of inflation persistence. This study aims to analyze the effects of interest rates, changes in money supply, exchange rate changes, and inflation lag on inflation in Indonesia during the 2015–2025 period. This study employed a quantitative approach using quarterly time-series data from 2015 to 2025. The data used were secondary data obtained from Bank Indonesia and Statistics Indonesia. The analytical techniques employed included descriptive statistical analysis, multiple linear regression analysis, classical assumption tests, simultaneous significance testing (F-test), and partial significance testing (t-test) using the EViews program. The results indicate that, simultaneously, interest rates, changes in money supply, exchange rate changes, and inflation lag have a significant effect on inflation in Indonesia. Partially, interest rates have a negative and insignificant effect on inflation, changes in money supply have a positive and insignificant effect on inflation, exchange rate changes have a positive and insignificant effect on inflation, while inflation lag has a positive and significant effect on inflation in Indonesia. These findings indicate that inflation in Indonesia tends to be influenced by inflation persistence from previous periods. The implications of this study suggest that inflation control does not solely depend on current monetary policy but also needs to consider the influence of inflation in previous periods. Therefore, Bank Indonesia needs to maintain the consistency of its monetary policy through the control of interest rates, liquidity, and exchange rate stability in order to preserve price stability and support national economic stability. Keywords: monetary policy, interest rates, money supply, exchange rate, inflation lag, inflation
PENGARUH GINI RASIO, PENGELUARAN NON MAKANAN DAN BELANJA MODAL TERHADAP TINGKAT KESEJAHTERAAN MASYARAKAT DI PROVINSI BALI Nina, Gek Ayu; Rustariyuni, Surya Dewi
Jurnal Ilmu Ekonomi dan Pembangunan Vol 18, No 2 (2018): Jurnal Ilmu Ekonomi dan Pembangunan
Publisher : EP FEB UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jiep.v18i2.23330

Abstract

Economic development in Indonesia is essentially building a whole person, so that it can improve people's welfare. Community welfare is one of the goals of the SDGs and is a reflection of the success of development carried out by the government, measured using the Human Development Index (HDI). Bali's HDI as a whole continues to increase, but the difference in HDI figures that is quite far between the districts / cities in Bali is an important problem to overcome. This difference shows that there is an inequality between regions. The research objectives to be achieved are: 1) to analyze the influence of the ratio gini, non-food expenditure per capita, and capital expenditure on poverty in the regency / city of Bali Province; 2) To analyze the influence of the ratio gini, non-food expenditure per capita capital expenditure and poverty on the welfare of the people in the regency / city of Bali Province; and 3) To analyze the influence of the ratio gini, non-food expenditure per capita and capital expenditure through poverty on the welfare of the people in the regency / city of Bali Province. The analysis technique uses path analysis and the results of Gini ratio research and capital expenditure have no effect on the number of poor people while non-food expenditure has a positive and significant effect. The results of testing the Gini Ratio variable on public welfare, this ratio, non-food expenditure and the number of poor people have a positive and significant effect on the welfare of society while capital expenditure has no influence.Keyword : gini ratio, HDI, number of poor people, capital expenditureJEL Classification:E65, H76
Co-Authors Agustika I Gede Anak Agung Bagus Surya Okto Pinandra Putra, Anak Agung Bagus Surya Okto Anak Agung Istri Ngurah Marhaeni Anak Agung Ketut Ayuningsasi Christina Hani Putri Damayanti, Elfira Nur Dayuh Rimbawan I Nyoman Dewa Ayu Cintya Nandiswari Dias Satria Frischa Elvira Jehadut Gek Ayu Nina Gek Ayu Nina Gusti Ayu Leela Laksmi Devana I Gede Oggy Pratama Putra, I Gede Oggy Pratama I Gusti Ayu Ika Permatasari, I Gusti Ayu I Gusti Wayan Murjana Yasa I Ketut Sudibia I Putu Adi Pariartha I Putu, Eka Arimbawa I.K. Sudibia Ida Ayu Nyoman Saskara Ida Ayu Sukma Dewi IGAP Wirathi Jayanthi, Ni Kadek Eka Jyestha Bhanu Hataka Kadek Nia Paramita Dewi Kadek Yuni Ariningsih Luh Dita Darmayanti Luh Putu Aswitari M Pudjiharjo M. Umar Burhan Made Ary Mayuni, Made Ary Made Gita Saraswati Made Kembar Sri Budhi Made Santana Putra Adiyadnya Nanda, P.G. Khrisna Nashahta Ardhiaty Nurfiat Ni Kadek Gita Mahardani Ni Kadek Sintia Wati Ni Nyoman Sri Budiantari Ni Nyoman Widiani Ni Nyoman Yuliarmi Ni Putu Dewi Utami Ni Putu Martini Dewi Ni Putu Shita Dewi Maharani Ni Putu Wiwin Setyari Nina, Gek Ayu Nopiani, Sang Ayu Kadek P.M. Dewi Pradnyadewi T, Diah Primajana, Dewa Jati Puspita, Ni Putu Priska Hendra Putu Andhika Mahendra Putu Ari Kusumadewi Putu Risma Yuliana Putu Widi Suryawan Ratha Rikho Zaeroni, Rikho Taranitha Putri Wilanda Wijaya, Gede Crisna Wila Delvia Yolivia Della Desia Purba