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All Journal PIRAMIDA Buletin Udayana Mengabdi Buletin Studi Ekonomi Jurnal Ekonomi Kuantitatif Terapan E-Jurnal Ekonomi Pembangunan Universitas Udayana Jurnal Ekonomika JEJAK Journal of Indonesian Economy and Business Jurnal Ilmu Ekonomi dan Pembangunan JMD: Jurnal Riset Manajemen & Bisnis Dewantara Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ekonomi Pembangunan International Journal of Applied Business and International Management Return : Study of Management, Economic and Bussines International Journal of Management Research and Economics International Journal of Economics, Commerce, and Management International Journal of Economics, Management and Accounting Digital Innovation : International Journal Of Management Epaper Bisnis: International Journal Entrepreneurship and Management JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
SURYA DEWI RUSTARIYUNI
Fakultas Ekonomi Dan Bisnis, Universitas Udayana
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence of Product Quality, Income, and Price on The Purchase Intention of Electric Vehicles in Denpasar City Putu Risma Yuliana; Surya Dewi Rustariyuni
International Journal of Economics, Management and Accounting Vol. 2 No. 4 (2025): International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v2i4.826

Abstract

Global warming triggers various environmental issues such as rising sea levels and extreme weather pattern changes. Fuel-powered vehicles are considered the main contributors to global warming and air pollution. The government’s commitment to sustainable development is evident through the promotion of electric vehicles and the development of charging station infrastructure as regulated by Presidential Regulation (Perpres) Number 55 of 2019. This study aims to examine the simultaneous and partial effects of product quality, income, and price variables on the purchase intention of electric vehicles in Denpasar City. The sample determination used a non-probability sampling technique with purposive sampling method involving 100 respondents. Data collected were analyzed using multiple linear regression analysis. The results indicate that product quality has a positive and significant effect on purchase intention, income has a positive and significant effect on purchase intention, and price has a negative and significant effect on purchase intention.
Factors Affecting Traditional Culinary MSMEs in Denpasar City: A Case Study Of Ayam Betutu Ni Kadek Gita Mahardani; Surya Dewi Rustariyuni
International Journal of Economics, Management and Accounting Vol. 2 No. 4 (2025): International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v2i4.862

Abstract

MSMEs (Micro, Small, and Medium Enterprises) are one of the main drivers of Indonesia’s economy. However, many MSMEs still face limited access to financing. One traditional Balinese culinary product that attracts tourists is ayam betutu, which represents the MSME sector. This study aims to analyze the influence of own capital, business duration, working hours, and e-commerce on the income of ayam betutu culinary MSMEs in Denpasar City, both simultaneously and partially. This research employs a quantitative method using multiple linear regression analysis. The sample was determined using purposive sampling, with criteria including MSMEs engaged in traditional culinary businesses with ayam betutu as their main product and those that utilize e-commerce in their business operations. A total of 70 ayam betutu culinary MSME actors in Denpasar City were included. The findings reveal that, simultaneously, own capital, business duration, working hours, and e-commerce have a significant effect on MSME income. Partially, own capital, business duration, and e-commerce have a positive and significant effect on income, whereas working hours do not have a significant partial effect. The implication of this study is that MSME actors need to improve their capacity in capital management, maintain business continuity, and optimize e-commerce utilization to increase income. The government is expected to support MSMEs through financial and digital literacy training, institutional strengthening, and the facilitation of mentoring programs and sustainable access to financing.
Analysis of The Effect of Qris Usage, E-Commerce, and Capital on MSMEs Income in Tabanan Regency Gusti Ayu Leela Laksmi Devana; Surya Dewi Rustariyuni
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 2 No. 1 (2025): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v2i1.445

Abstract

The rapid growth of Micro, Small, and Medium Enterprises (MSMEs) in Tabanan Regency has been driven by economic development, digitalization, and changes in consumer behavior following the COVID-19 pandemic. Despite the continuous increase in the number of MSMEs each year, business owners face significant challenges, such as limited adoption of digital technologies, increasing market competition, and restricted access to working capital. This study aims to analyze the effect of QRIS usage, e-commerce, and capital on MSME income both simultaneously and partially in Tabanan Regency. A quantitative method was employed using multiple linear regression analysis. The sample was determined using a non-probability sampling method with an accidental sampling approach. The results show that QRIS, e-commerce, and capital simultaneously have a significant effect on MSME income in Tabanan Regency. Partially, QRIS usage and capital have a positive and significant effect on income, while e-commerce does not have a significant partial effect. This indicates that although e-commerce can expand market reach, intense competition and limited technological literacy among the local population hinder its impact on MSME income in the region.
The Influence of Labor, Market Orientation, and Financial Literacy on the Performance of MSMEs Ni Kadek Sintia Wati; Surya Dewi Rustariyuni
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 2 No. 1 (2025): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v2i1.461

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital and fundamental role in driving Indonesia’s economy. Despite their importance, MSMEs continue to face various obstacles and challenges that negatively impact their performance. This study aims to examine the simultaneous and partial effects of labor, market orientation, and financial literacy on the performance of MSMEs. The sampling technique used was purposive sampling, and the data were analyzed using multiple linear regression. The sample consisted of 125 MSME actors. The results indicate that labor, market orientation, and financial literacy simultaneously influence the performance of MSMEs in Denpasar City. Furthermore, labor, market orientation, and financial literacy each have a positive and significant partial effect on MSME performance. The implication of this research is that improvements in labor quality, market orientation, and financial literacy can enhance the performance of MSMEs in Denpasar City.
Pengaruh Literasi Keuangan dan Financial Technology Terhadap Inklusi Keuangan Masyarakat Desa Beraban, Kecamatan Kediri. Ni Putu Shita Dewi Maharani; Surya Dewi Rustariyuni
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 3 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i3.5909

Abstract

The national financial literacy index in 2025 is recorded at 66.64 percent, while the financial inclusion index reaches 92.74 percent, indicating a gap between the public’s level of understanding and the use of financial products. This study aims to analyze the influence of financial literacy and financial technology on the financial inclusion of the Beraban Village community. This research employs a quantitative method with an associative approach. Data were collected through questionnaires distributed to 100 respondents and analyzed using descriptive statistical analysis and multiple linear regression analysis. The results show that financial literacy and financial technology have a significant effect on financial inclusion, both simultaneously and partially. These findings are expected to serve as a basis for the development of the digital village concept in other areas so that the utilization of financial technology and improvements in financial literacy can support the enhancement of financial inclusion in local communities.
Effect of Business Location, Pricing Strategies, and Social Media Utilization on Income of Micro and Small Culinary Enterprises in Denpasar I Putu Adi Pariartha; Surya Dewi Rustariyuni
Digital Innovation : International Journal of Management Vol. 2 No. 4 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i4.493

Abstract

The rapid growth of Micro and Small Enterprises (MSEs) in the culinary sector in Denpasar City has made a significant contribution to the regional economy and job creation. This sector has become one of the key drivers of local economic activity, attracting both residents and tourists. However, despite its potential, challenges persist. Fluctuations in the number of MSE actors and the suboptimal use of social media for marketing hinder sustainable income growth. Moreover, poor decisions regarding business location and inappropriate pricing strategies often become barriers to achieving business success. This study aims to analyze the simultaneous effects of business location, pricing, and social media usage on the income of culinary MSEs in Denpasar City. A quantitative approach was employed using a survey method, in which questionnaires were distributed to 99 culinary MSE actors. The collected data were analyzed using multiple linear regression to evaluate the influence of each variable both simultaneously and partially. The results reveal that business location, pricing, and social media usage together have a significant effect on MSE income. Partially, business location and pricing show a positive and significant influence, indicating that strategic location selection and competitive pricing play crucial roles in increasing income. In contrast, social media usage does not significantly affect income, suggesting that while digital platforms have potential as marketing tools, their benefits remain limited without effective content strategies and adequate digital literacy. These findings highlight the importance of strengthening fundamental business aspects, particularly location and pricing strategies, to improve MSE performance. Furthermore, policy support and targeted assistance programs focusing on enhancing digital literacy and managerial capacity among MSE actors are essential. By addressing these areas, the culinary sector in Denpasar City can achieve more sustainable growth and contribute even more effectively to the local economy.
Case Study of Successful Utilization of Digital Technology Innovations Determinants of Cooperative Institutions in Bali: The Impact of the Covid-19 Pandemic Rustariyuni, Surya Dewi
International Journal of Applied Business and International Management Vol 7, No 3 (2022): December 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v7i3.1789

Abstract

The Covid-19 pandemic has caused serious problems for all sectors and financial institutions, including cooperatives. One solution for cooperative institutions is to innovate digital technology to overcome social distancing. Cooperatives that can maintain their performance during the Covid-19 pandemic are those that can innovate technology. In this study, a qualitative descriptive method was used to determine the factors that influence the successful use of digital technology innovations by cooperatives in Bali due to the Covid-19 pandemic. The key informants in this study were the chairman of the board and cooperative management who applied digital technology innovation during the Covid-19 pandemic and triangulation was used for data analysis purposes. We found that top management commitment and support, perceived costs, security concerns, compatible technology facilities, perceived benefits, performance expectations and business prospects were critical to the successful use of digital technology innovations by cooperatives in Bali during the Covid-19 pandemic.
Is There a Differeance Performance Between Industry Base Smes in The Sarbagita Bali ? : A Comparative Approach Yuliarmi, Ni Nyoman; Martini Dewi, Ni Putu; Dewi Rustariyuni, Surya
Return : Study of Management, Economic and Bussines Vol. 2 No. 3 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i03.88

Abstract

This study seeks to: 1) analyze differences in social capital, human resources, and financing sources of small and medium enterprises (SMEs) based on the industry in the Sarbagita Area, Bali Province; 2) analyze performance differences among SMEs based on the industry in the Sarbagita Area, Bali Province. By using a location-stratified random sampling technique to determine the number of samples and accidental sampling to determine respondents, this study used 203 SME business units. We used both primary and secondary data sources to generate quantitative and qualitative data. Data was ge rated by non-behavior observations, structured interviews, and in-depth interviews.  The study then analyzed the data using the ANOVA analysis. The results show that: 1) the manufacturing and trade industries have different social capital; there is a difference in human resources between the trade and service Industries; the manufacturing and service industries have different financing sources, especially for internal financing sources while other financing sources do not exhibit different significant difference; 2) SMEs in the manufacturing and trade industries have different performance. Based on the results, this study suggests that: 1) SMEs need to rely on not only internal financing sources because external financing is sufficiently available with affordable interest rates; 2) SME owners need to enhance their networks with their fellow entrepreneurs or with their suppliers to improve their business performance.
ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI UMUR KAWIN PERTAMA DAN FERTILITAS DI KALANGAN MIGRAN DI KECAMATAN KUTA SELATAN Damayanti, Elfira Nur; Sudibia, I Ketut; Marhaeni, Anak Agung Istri Ngurah; Rustariyuni, Surya Dewi
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.32180

Abstract

Berdasarkan data BPS Kabupaten Badung menunjukkan bahwa Kuta Selatan memiliki jumlah penduduk pendatang terbanyak di Kabupaten Badung. Tingginya arus migrasi pada Kecamatan Kuta Selatan, dapat memicu pertumbuhan penduduk yang tinggi dan mengindikasikan adanya kelahiran yang tinggi pula menuju Kecamatan Kuta Selatan. Penelitian ini bertujuan untuk menganalisis faktor-faktor sebagai berikut: (1) usia kawin pertama pada pendatang di Kecamatan Kuta Selatan; (2) pengaruh usia kawin pertama, preferensi gender, status pekerjaan, dan tingkat pendapatan terhadap fertilitas pendatang di Kecamatan Kuta Selatan; dan (3) pengaruh tidak langsung preferensi gender, status pekerjaan, tingkat pendapatan, dan usia kawin pertama terhadap fertilitas pendatang melalui usia kawin pertama di Kecamatan Kuta Selatan. Snowball sampling dan accidental sampling merupakan metode yang digunakan untuk pemilihan sampel dalam penelitian kuantitatif ini. Data primer yang diperoleh melalui observasi, wawancara terstruktur, dan wawancara mendalam kepada PUS migran di Kecamatan Kuta Selatan kemudian dianalisis dengan statistik deskriptif, path analysis, uji t dan uji sobel. Hasil dari penelitian ini menyatakan bahwa: (1) Pendapatan dan tingkat pendidikan berpengaruh positif terhadap umur kawin pertama di kalangan migran di Kecamatan Kuta Selatan, wanita migran yang bekerja memiliki umur kawin pertama yang lebih tinggi dibandingkan wanita migran yang tidak bekerja, wanita migran yang mempunyai preferensi jenis kelamin memiliki umur kawin pertama yang lebih rendah dibandingkan wanita migran yang tidak mempunyai preferensi jenis kelamin. (2) Pendapatan, tingkat pendidikan, dan umur kawin pertama berpengaruh negatif terhadap fertilitas di kalangan migran di Kecamatan Kuta Selatan, wanita migran yang bekerja memiliki tingkat fertilitas yang lebih rendah dibandingkan wanita migran yang tidak bekerja, wanita migran yang mempunyai preferensi jenis kelamin memiliki tingkat fertilitas yang lebih tinggi dibandingkan wanita migran yang tidak mempunyai preferensi jenis kelamin. (3) Pendapatan, tingkat pendidikan, status ketenagakerjaan, dan preferensi jenis kelamin berpengaruh secara tidak langsung terhadap fertilitas wanita di kalangan migran melalui umur kawin pertama di Kecamatan Kuta Selatan. Hasil penelitian ini memberikan implikasi secara teoritis yaitu mendukung dan memperkuat teori fertilitas Davis dan Blake serta Teori Ronald Freddman.
Co-Authors Agustika I Gede Anak Agung Bagus Surya Okto Pinandra Putra, Anak Agung Bagus Surya Okto Anak Agung Istri Ngurah Marhaeni Anak Agung Ketut Ayuningsasi Christina Hani Putri Damayanti, Elfira Nur Dayuh Rimbawan I Nyoman Dewa Ayu Cintya Nandiswari Dias Satria Frischa Elvira Jehadut Gek Ayu Nina Gek Ayu Nina Gek Ayu Nina Gusti Ayu Leela Laksmi Devana I Gede Oggy Pratama Putra, I Gede Oggy Pratama I Gusti Ayu Ika Permatasari, I Gusti Ayu I Gusti Wayan Murjana Yasa I Ketut Sudibia I Putu Adi Pariartha I Putu, Eka Arimbawa I.K. Sudibia Ida Ayu Nyoman Saskara Ida Ayu Sukma Dewi IGAP Wirathi Jyestha Bhanu Hataka Kadek Nia Paramita Dewi Kadek Yuni Ariningsih Luh Dita Darmayanti Luh Putu Aswitari M Pudjiharjo M. Umar Burhan Made Ary Mayuni, Made Ary Nanda, P.G. Khrisna Nashahta Ardhiaty Nurfiat Ni Kadek Gita Mahardani Ni Kadek Sintia Wati Ni Nyoman Sri Budiantari Ni Nyoman Widiani Ni Nyoman Yuliarmi Ni Putu Dewi Utami Ni Putu Martini Dewi Ni Putu Shita Dewi Maharani Ni Putu Wiwin Setyari Nopiani, Sang Ayu Kadek P.M. Dewi Puspita, Ni Putu Priska Hendra Putu Andhika Mahendra Putu Ari Kusumadewi Putu Risma Yuliana Putu Widi Suryawan Ratha Rikho Zaeroni, Rikho Taranitha Putri Wilanda Yolivia Della Desia Purba