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All Journal Jurnal Ilmu Komunikasi Agrisocionomics: Jurnal Sosial Ekonomi Pertanian
M. Saleh S. Ali
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Agriculture, Biological Sciences & Forestry Languange, Linguistic, Communication & Media

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Konflik Komunikasi Dalam Penyuluhan Pertanian Di Kabupaten Maros Provinsi Sulawesi Selatan Kartika Ekasari Z; M. Saleh S. Ali; Darmawan Salman; Akhsan Akhsan; A. Kasirang
Jurnal Ilmu Komunikasi Vol 12, No 1 (2014)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v12i1.360

Abstract

Penelitian ini bertujuan mendeskripsikan proses sosial antarpelaku pada penyuluhan pertanian berbasis rekayasa sosial dan pembelajaran sosial, memetakan pola komunikasi pada penyuluhan pertanian, mengidentifikasi bentuk dan sumber konflik komunikasi, dan menganalisis fungsi konflik dalam penyuluhan pertanian berbasis rekayasa sosial dan pembelajaran sosial terhadap keberlanjutan penyelenggaraan penyuluhan pertanian.Pemilihan lokasi dilakukan secara purposive. Pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi. Hasil penelitian: Proses sosial dalam bentuk kerjasama yang dilakukan oleh pelaku dalam penyelenggaraan penyuluhan pertanian berbasis rekayasa sosial lebih banyak terlihat jika ada proyek, sedangkan pada pembelajaran sosial sosial telah mengarah kepada bentuk kerjasama karena adanya kepentingan yang sama untuk mencapai tujuan bersama.Pada penyelenggaraan penyuluhan pertanian berbasis rekayasa sosial model komunikasi yang digunakan adalah model komunikasi linier, sedangkan pada pembelajaran sosial menggunakan model komunikasi konverge.Konflik yang terjadi pada pada penyelenggaraan penyuluhan pertanian berbasis rekayasa sosial umumnya bersifat laten, sedangkan pada pembelajaran sosial umumnya bersifat di permukaan.Konflik dalam penyelenggaraan penyuluhan berbasis rekayasa sosial cenderung dihindari dan dibiarkan tersembunyi, sedangkan pada pembelajaran sosial konflik yang terjadi dikelola dan dijadikan sebagai pendorong bagi setiap pelaku untuk mandiri.
The Assistance Quality, Farmer Characteristics, and Farmer Motivation Towards the Performance of Farmer Groups Sulaiman, Sulaiman; Asri, Asri; S. Ali, M. Saleh
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 10, No 1 (2026): Maret 2026
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v10i1.26586

Abstract

The agricultural sector is vital in national economic development and the large contribution of farmer groups in increasing the effectiveness of farming businesses. However, the performance of farmer groups is still influenced by various factors, such as the quality of mentoring, farmer characteristics, and farmer motivation, which are not fully understood in depth, especially in Pitu Riawa District, Sidrap Regency. Therefore, this research aims to was to examine how assistance quality, farmer characteristics, and farmer motivation impact the performance of farmer groups in Pitu Riawa District, Sidrap South Sulawesi. The sampling method employed in this research was non-probability sampling using saturated sampling, which involved all farmers in 300 farmer groups from Pitu Riawa sub-district, Sidrap district. Data for this study were collected through a questionnaire and analyzed using Partial Least Square (PLS) software. The findings revealed that both the quality of assistants and farmer characteristics had a positive and significant influence on farmer motivation. Additionally, the quality of assistants and farmer characteristics also had a positive and significant impact on farmer group performance. However, farmer motivation only had a positive but insignificant effect on performance. Furthermore, the quality of assistants positively and significantly influenced farmer group performance through farmer motivation, whereas farmer characteristics had a positive but insignificant effect on farmer group performance through farmer motivation. The implications of the results of this study indicate that improving the quality of assistants and strengthening farmer characteristics are the main keys in encouraging farmer motivation and improving farmer group performance. Hence, it is recommended that farmer empowerment programs focus more on improving the competence of facilitators and developing the capacity of farmers through continuous training and coaching.
Co-Authors A. Kasirang Akhsan Akhsan Asri asri Darmawan Salman Ekasari, Kartika Sulaiman Sulaiman