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All Journal INJURITY: Journal of Interdisciplinary Studies Jurnal Indonesia Sosial Teknologi
Thomas S. Kaihatu
Program Manajemen Perhotelan, Fakultas Ekonomi, Universitas Kristen Petra
Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : INJURITY: Journal of Interdisciplinary Studies

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Innovation Of Business Models Based On Sharing Economy In Rural Entrepreneurship Ecosystems Syahputra, Alfa; Bungin, Burhan; S. Kaihatu, Thomas
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 4 No. 10 (2025): Injuruty: Interdiciplinary Journal and Humanity
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v4i10.1483

Abstract

The rapid growth of the sharing economy has reshaped entrepreneurial practices worldwide, yet its application in rural contexts remains underexplored. This study aims to investigate the opportunities, challenges, and innovative potentials of sharing economy-based business models within rural entrepreneurship ecosystems in Indonesia. Adopting a qualitative case study approach, data were collected from small and medium enterprises (SMEs), village entrepreneurs, and local communities through interviews, observations, and document analysis. Findings reveal that sharing economy practices can enhance resource efficiency, foster community collaboration, and promote sustainable rural development. However, significant challenges persist, including limited digital literacy, infrastructure constraints, and regulatory gaps. This research contributes to the literature by extending the discourse on sharing economy beyond urban contexts and provides practical insights for policymakers, SME actors, and technology developers seeking to strengthen rural entrepreneurship ecosystems.
Co-Authors Alfa Syahputra Burhan Bungin Endo Wijaya Kartika Febry, Timotius Paluseri, Andi Hendra