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All Journal Proceeding Seminar LPPM UMP Tahun 2014 JAKU (Jurnal Akuntansi & Keuangan Unja) (e-journal) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) Primanomics : Jurnal Ekonomi & Bisnis Martabe : Jurnal Pengabdian Kepada Masyarakat Daun: Jurnal Ilmiah Pertanian dan Kehutanan EQIEN - JURNAL EKONOMI DAN BISNIS JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) Bilancia : Jurnal Ilmiah Akuntansi Jurnal Proaksi PARETO : Jurnal Ekonomi dan Kebijakan Publik Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat BUDGETING : Journal of Business, Management and Accounting Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Journal of Economics and Business UBS Journal of Applied Business, Taxation and Economics Reseach Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Akuntansi'45 Journal of Management, Economic, and Accounting JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan Adpebi International Journal of Multidisciplinary Sciences As-Syirkah: Islamic Economic & Financial Journal
Venita Sofiani
Universitas Muhammadiyah Sukabumi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENINGKATAN NILAI EKONOMI MELALUI PELATIHAN OLAHAN PANGAN LOKAL DAN DIGITAL MARKETING PRODUK HALALAN THOYIBAN Venita Sofiani; Reni Anggriani; Risma Nurmilah; Evi Martaseli; Ismet Ismatullah; Rinaldi Rinaldi; Neneng Kartika Rini; Ika Sofia Rizqiani
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 3 (2026): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i3.36124

Abstract

Abstrak: Kegiatan pengabdian masyarakat dengan permasalahan mitra belum adanya produk khusus di Koperasi UMKM Jawa Barat serta belum optimalnya pemanfaatan cabai segar menjadi cabai kemasan tahan lama, penggunaan digital marketing, dan perhatian terhadap aspek halal produk. Sehingga pengabdian ini bertujuan agar para UMKM memiliki kemampuan megolah cabai kemasan yang tahan lama dan halal serta memiliki kemampuan komunikasi penjualan secara digital. Metode yang dilakukan observasi, Pelaksanaan kegiatan pengabdian dan evaluasi. Kegiatan dilakukan di dapur UMKM dan dihadiri oleh 10 orang anggota aktif koperasi. Hasil kegiatan pengabdian Pertama, dalam pembuatan sambal kemasan, UMKM diberikan pelatihan mengenai teknik pengolahan yang tepat, seperti penggunaan air yang minim dan pengemasan kedap udara. Kedua, digital marketing, pelaku UMKM diperkenalkan pemasaran penggunaan Tiktok. Ketiga, pemaparan produk halal. Hasil yang telah dicapai Secara keseluruhan 80% ibu-ibu Koperasi UMKM Jawa Barat dapat mengikuti kegiatan ini yang awal Koperasi UMKM Jawa Barat belum memiliki produk sekarang telah memiliki produk sambal kemasan dengan memperhatikan halal dan memahami pemasaran melalui tiktok.Abstract: This community service activity addressed issues faced by partner organizations, including the lack of specialized products at the West Java MSME Cooperative and the suboptimal utilization of fresh chili peppers for long-lasting packaged chili products, the use of digital marketing, and attention to the halal aspects of the products. Consequently, this initiative aims to equip MSMEs with the ability to process long-lasting, halal packaged chili products and to develop digital sales communication skills. The methods employed included observation, implementation of the outreach activities, and evaluation. The activities were conducted in the MSMEs’ kitchen and attended by 10 active cooperative members. Results of the outreach activities: First, regarding the production of packaged chili paste, the MSMEs received training on proper processing techniques, such as minimizing water usage and using airtight packaging. Second, for digital marketing, the MSMEs were introduced to marketing via TikTok. Third, a presentation on halal products. Results Achieved Overall, 80% of the women in the West Java SME Cooperative were able to participate in this activity. Initially, the West Java SME Cooperative did not have any products; now they have packaged sambal products that are halal-certified and understand marketing through TikTok.
Pendampingan Teaching Factory Melalui Pelatihan Komunikasi Efektif dan Literasi Keuangan Dalam Mendukung Ketahanan Pangan Berkelanjutan Risma Nurmilah; Yuyun Sri Wahyuni; Venita Sofiani; Evi Martaseli; Ismet Ismatullah; Rinaldi Rinaldi; Reni Anggraeni
JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan Vol. 4 No. 1 (2026): Maret
Publisher : PT. Alahyan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/jpmmocci.v4i1.519

Abstract

This community service activity aims to increase the capacity of MSME actors through Teaching Factory assistance with a focus on effective communication training and financial literacy in supporting sustainable food security. The partner in this activity is the Sukabumi Entrepreneur Association (SEA) located in Sukabumi City. Problems faced by partners include low business communication skills, limited understanding of financial literacy, and lack of optimal management of MSME business administration and reporting. The method of implementing activities consists of three stages, namely observation and socialization, discussion forums (Focus Group Discussion), and the implementation of mentoring. The observation stage is carried out through direct interviews with SEA administrators and members to identify the needs and problems of partners. Furthermore, discussion forums were held to formulate solutions and develop mentoring programs that suit the needs of MSMEs. The implementation stage is carried out through offline training and mentoring involving lecturers in the fields of communication, economics, accounting, and taxation. The material provided includes effective communication, business financial management, simple financial report recording, and understanding of MSME tax administration and reporting. The results of the activity showed that participants had an increased understanding of business communication and financial literacy that could be applied in their business development. Through this activity, it is hoped that MSMEs will be able to increase business professionalism, strengthen competitiveness, and support sustainable food security in Sukabumi City.
Co-Authors Abdullah, Sodiki Acep Suherman Andri Indrawan Annisa Muhamad Anshor, Mohamad Akbar Akmala Debby Mustika Purnama Alam Delia, Delia Dhea Rizky Dwi Z, Aghnia Dzikri Hidayat Eris Darsawati Evi Martaseli Evi Martaseli Fadhila, Ghina Rahayu Fanny Permata Gunawan Fatur, Mochammad Gatot Wahyu Nugroho Gunawan, Debi Hendra Tanjung Ika Sofia Rizqiani Iqbal Noor Iqbal Noor Irfan Sophan Himawan Ismet Ismatullah Laita Shopia M Alfiandri Setiawan Mutiara Priscilla Napiza, Fillia Neneng Kartika Rini Nisa Putri, Dhitya Auliya Novitasari, Bela Nuraeni, Erni Permata Gunawan, Fanny Reni Anggraeni Reni Anggriani Reni Anggriani Reni Anggriani, Reni Rinaldi Rinaldi Rinaldi Risma Dianti Putri Risma Nurmilah Shopia, Laita Silpiana, Devi Sulaeman Sulaeman Sulaeman Sulaeman Syalwa Afrina Dwisaftari Tazkia, Meutia Tina Kartini Tina Kartini Wahyu Nugroho, Gatot Yuyun Sri Wahyuni Zahwa Syafira, Dania Zakiah Nur Latifah zakiahnurlatifahsmi@gmail.com