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All Journal JAKU (Jurnal Akuntansi & Keuangan Unja) (e-journal) JURNAL AKTUAL AKUNTANSI KEUANGAN BISNIS TERAPAN (AKUNBISNIS) Homes Journal: Hospital Management Studies Journal Jurnal Iqtisaduna JAKA (Jurnal Akuntansi, Keuangan dan Auditing) Jurnal Teknik Mesin, Industri, Elektro dan Informatika PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Anni Safitri
Prodi Akuntansi, Fakultas Desain Kreatif Dan Bisnis Digital Institut Teknologi Dan Sains Nahdlatul Ulama Pekalongan
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Workshop Pemberdayaan UMKM Di Desa Wonokerto Di Era 5.0 Menggunakan Strategi Digital Marketing Siska Dewi; Anni Safitri; Kusuma Wijaya; Mukhsin Hadi; Ammilatuzzahro Ammilatuzzahro; Slamet Lutfi Maulana
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 1 No. 2 (2023): Juni : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v1i2.713

Abstract

This community service activity aims to overcome the problems of UMKM in Wonokerto village, Bandar sub-district. The main problems faced by UMKM players are packaging, lack of business permits, and digital marketing of products. This is the background for community service activities carried out by a team of accounting lecturers at the Institute of Technology and Science Nahdlatul Ulama Pekalongan. The theme of this service is the UMKM Empowerment Workshop in Wonokerto Village in the 5.0 Era Using Digital Marketing Strategies. The aim of this community service is to educate UMKM players about the concept of making attractive packaging, how to obtain business permits and how to market products digitally. The methods used in community service activities are field observation, preparing activity plans, creating activity materials, implementing activities as well as monitoring and evaluation. This service can open the minds of UMKM in Wonokerto village, Bandar sub-district, so that they can develop themselves through digital marketing training which can later improve economic prosperity in the future.
THE GREEN MARKETING ANALYSIS AND THE IMPLICATION ON INDONESIAN CITIZENS’ BEHAVIORS Triana Hasty Kusuma; Anni Safitri
Jurnal Aktual Akuntansi Keuangan Bisnis Terapan (AKUNBISNIS) Vol. 8 No. 1 (2025): Vol. 8 No. 1 Mei 2025
Publisher : Politeknik Negeri Semarang

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Abstract

Penelitian ini bertujuan untuk menganalisis green marketing dan implikasinya pada perilaku masyarakat Indonesia. Dalam konteks kepedulian lingkungan yang semakin meningkat, green marketing menjadi strategi penting bagi perusahaan untuk mempromosikan produk dan layanan yang ramah lingkungan. Namun, adopsi green marketing di Indonesia masih menghadapi berbagai tantangan, termasuk variasi dalam penerimaan konsumen, efektivitas pesan-pesan pemasaran, dan faktor-faktor yang memengaruhi keputusan pembelian. Melalui kombinasi pendekatan kualitatif seperti wawancara mendalam, analisis konten, dan observasi partisipan, penelitian ini mengungkapkan dinamika kompleks antara green marketing dan perilaku konsumen di Indonesia. Temuan penelitian ini memberikan wawasan yang berharga bagi perusahaan dan pembuat kebijakan dalam merancang strategi pemasaran yang lebih efektif dan berkelanjutan.
Co-Authors Adam Firdaus Ade Shofa Novrina Ammilatuzzahro Ammilatuzzahro Dara Anggita Fangela Myas Sari Fushilat Sari Intan Berlianty Irviani Ibrahim Junirin, Junirin Kusuma Wijaya Kusuma Wijaya Muhammad Rusmin Mukhsin Hadi Noviana Widya Ningsih Sadi Sadi Siska Dewi Siska Dewi Siska Dewi Siska Dewi Slamet Lutfi Maulana Syamsul Alam Syarfaini Syarfaini Triana Hasty Kusuma