Article Per Year (5 Year)
p-Index From 2020 - 2025
1.325
P-Index
This Author published in this journals
All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Business Review and Case Studies Oikonomia: Jurnal Manajemen Jurnal Abdimas Bina Bangsa
Agustina Widi Palupiningrum‬
School Of Business, IPB University, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
The Design of Minimum Viable Marketing Strategy for Research-Based Innovation Product (Case Study PT Rumah Rumput Laut) Noorisiva Larasati; Idqan Fahmi; Agustina Widi Palupi
Business Review and Case Studies Vol. 2 No. 2 (2021): BRCS, Vol 2 No 2, August 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.2.2.57

Abstract

The PT Rumah Rumput Laut (PT RRL) start-up in researched-based innovation produces healthy cosmetics. The high-quality standard based on innovation were not followed by the demand side. Limited market and decreasing demand for products require the strategy to survive in the cosmetics industry. This study aims to 1) evaluate the performance of PT RRL’s marketing mix, 2) analyze attributes that are important for cosmetics consumers, 3) analyze and formulate a Minimum Viable Marketing strategy design that can be applied to PT RRL. Data were collected by using a questionnaire through a survey to the internal and external (consumer and potential customer) stakeholders. The analysis was conducted with descriptive approach, IPA techniques, and benchmarking to see the assessment of the level of importance and level of performance of PT RRL products. The results showed that the internal and external stakeholders’ views about the level of importance were not matched. In addition, the attributes of the co-creation, currency, communal activation and conversation variables were the focus of improvement in the company’s Minimum Viable Marketing design. The focused attributes were discovered by implementing the BCD Strategy, which utilized website and e-mail as a marketing foundation, supported by an amplification channel that activated social media and the digital community. Keywords: cosmetic, importance and performance level, marketing mix, minimum viable marketing, strategic management
A Comparative Analysis of Social Enterprise in South Korea and Indonesia Intan Delia Rustandi; Agustina Widi Palupiningrum‬; Asaduddin Abdullah
Business Review and Case Studies Vol. 4 No. 1 (2023): BRCS, Vol 4 No 1, April 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.1.81

Abstract

Social enterprise (or, institutionally, social business) is a business practice that focuses on social activities in which both market and government fail to deliver social benefit, welfare, justice, and sustainability. Some countries such as South Korea, the United Kingdom, the USA, and others have progressively developed a suitable ecosystem for social enterprise. Indonesia, with its growing social enterprises in society, also needs a suitable and favorable ecosystem to ascertain the progress and sustainability of such enterprises. This study is intended to design a business ecosystem ideal for Indonesia’s social enterprises. It was conducted by comparative analysis of the social enterprise ecosystem in Indonesia and South Korea South Korea is considered a country with the most progressive social enterprises in Asia through a systematic literature review. The comparative analysis result is further analyzed using the BEEP (Babson Entrepreneurship Ecosystem Project) Model. This study shows that there are several significant differences and gaps between Indonesia and South Korea’s business ecosystem for fostering the progress of social enterprises notably in the areas of government policy, finance, and human capital in which Indonesia needs to reflect on developing and fostering her social enterprise ecosystem. The interplay of factors and players of the social business ecosystem in Indonesia will thrive if the government can properly nurture existing social culture, promote proper policies, roll out appropriate and accessible levels of the playing field, and develop a consistent and impartial legal framework. Keywords: social enterprise ecosystem, social business, entrepreneurship ecosystem, systematic literature review
PENGUATAN KAPASITAS KELOMPOK USAHA MASYARAKAT ADAT: STRENGTHENING CAPACITY OF INDIGENOUS COMMUNITY-OWNED BUSINESS GROUPS Agustina Widi Palupiningrum; Suhendi Suhendi; Fithriyyah Shalihati
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.1098

Abstract

Indigenous Community-Owned Enterprises (BUMMA) and Indigenous Community Business Groups (KUMA) manage productive businesses in the fields of local food, handicrafts, agricultural and plantation products as well as the development of environmental services. BUMMA and KUMA at the regional and community levels are driven by cadres from the indigenous territory who have a passion for developing the economic potential in the Indigenous Territory into a business. The business development of BUMMA and KUMA is considered to face various challenges, both from the internal and external environment. The managers of BUMMA and KUMA have not been able to clearly identify the business model, financial management, and market development so their business management is underdeveloped. The purpose of this activity is to increase the capacity of BUMMA and KUMA managers, evaluate and strengthen business models in various businesses that are currently being occupied. The number of training participants was 14 people who were representatives of BUMMA and KUMA who were invited. The training implementation is divided into three stages, namely the introduction of business models with the Business Model Canvas (BMC) approach, business finance management and marketing. The resulting output target is that BUMMA/KUMA representatives can describe their current business model and write a list of expectations that need to be improved in the future, and evaluate their financial management and marketing. Evaluation of the activity showed that there was an increase in the participants' knowledge regarding business model elements and how to apply them, on the other hand, there was awareness regarding business financial management and marketing which must continue to be improved to support business development
Effect of Green Marketing on Purchasing Decisions on Avoskin Products Salma Hanifa; Agustina Widi Palupi; Alfa Chasanah
Business Review and Case Studies Vol. 5 No. 2 (2024): BRCS, Vol 5 No 2, August 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.2.293

Abstract

Background: The increase in waste in the beauty industry has prompted consumers to consider environmental issues when shopping, evidenced by the rise in individuals willing to pay more for green products. Meanwhile, manufacturers respond to this through green marketing strategies aligned with the Triple Bottom Line (3P) framework. Purpose: This study aims to analyze the characteristics of consumers who purchase Avoskin products and analyze the influence of green knowledge and green marketing mix on purchasing decisions on Avoskin products. Design/methodology/approach: This research was conducted in June 2023 through online questionnaires which were distributed through social media to 201 Avoskin beauty product users, this number of respondents has been in accordance with the 10-Times Rule theory. The data were processed using descriptive analysis and SEM PLS in the SmartPLS 3 application. Findings/results: The results showed that green knowledge, green products, green prices, green places, and green promotions have a positive effect on consumer purchasing decisions, but only green promotions have a significant impact. Most consumers recognize Avoskin through green promotions that have been carried out, such as introducing environmentally friendly concepts and green lifestyles. Conclusion: The study found that the green marketing mix positively influences purchasing decisions, with green promotions having the most significant impact among Avoskin consumers. However, while green knowledge also has a positive effect, it does not significantly moderate the relationship between green marketing and purchasing decisions. These findings suggest that targeted green marketing strategies, particularly those focused on promotions, are essential for enhancing consumer engagement and driving sustainable purchasing behavior in the beauty industry.Originality/value (State of the art): This study breaks new ground by pinpointing the pivotal role of green promotions in shaping consumer buying decisions in Indonesia's beauty sector, an area less explored in existing research. It provides fresh insights into the influence of green marketing elements on eco-conscious youth, offering a nuanced perspective that previous studies have overlooked. By emphasizing the strategic importance of promotions, this research significantly advances the discourse on effective green marketing strategies. Keywords: avoskin, green knowledge, green marketing, green marketing mix, sem-pls
Operational Risk Management pada PT Kimia Farma Sungwun Pharmacopia Achyar, Nadia Nurvita Ilahi; Hartoyo, Hartoyo; Palupiningrum, Agustina Widi; Ilmi, Sendy Watazawwadu
Oikonomia: Jurnal Manajemen Vol. 20 No. 2 (2024): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v20i2.3844

Abstract

Purpose Operational risk management is an important part of ensuring the sustainability of a company, especially in the pharmaceutical industry that faces various complex challenges. This study aims to identify operational risks, map risks, and design risk treatments at PT Kimia Farma Sungwun Pharmacopia (KFSP) based on the ISO 31000:2018 framework. Methodology The research method used is descriptive qualitative with a data triangulation approach through interviews and surveys using questionnaires. Findings The results showed that there were 17 operational risks identified, consisting of 3 extreme risks, 4 high risks, 6 medium risks, and 4 low risks. Risk analysis focused on the level of likelihood and impact, which were then mapped into a risk matrix to determine mitigation priorities. Suggestion The discussion showed that extreme and high category risks, such as delays in customer receivables and product quality discrepancies, require priority mitigation actions through efforts to maintain the continuity of the company's operations
Reframing Social Enterprise Policy in Indonesia Through Regulatory Analysis and Practitioner Insights Palupiningrum, Agustina Widi; Winoto, Joyo; Achsani, Noer Azam; Sunito, Satyawan
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.634

Abstract

Background: Social enterprises (SEs) in Indonesia had increasingly played a significant role in addressing multidimensional societal challenges through innovative, community-based approaches. Despite this progress, their development remained constrained by the absence of a coherent legal and institutional framework.Purpose: This study aims to critically examine the extent to which Presidential Regulation No. 2 of 2022 on National Entrepreneurship Development supports the growth and institutional legitimacy of SEs in Indonesia.Design/methodology/approach: Employing a comparative interpretive approach, the study combines critical legal document analysis with qualitative data from in-depth interviews involving twenty SE practitioners across various regions and sectors.Findings/Result: The analysis reveals a significant policy–practice gap. While SEs are referenced in the regulation, the absence of operational definitions, hybrid legal forms, incentive structures, and ecosystem support limits their recognition and functionality. In contrast, SE practitioners operate in informal and adaptive ways, innovating within fragmented institutional contexts and often without formal policy guidance.Conclusion: The findings underscore the need for institutional innovation and the co-creation of legal and policy mechanisms that are reflective of the hybrid realities of SEs. The study proposes the establishment of a dedicated legal framework, the development of tailored incentives, and the strengthening of a collaborative SE ecosystem in Indonesia.Originality/value (State of the art): This research contributes to the global discourse on social enterprise and open innovation by providing context-specific insights from a non-Western setting. It highlights the need for adaptive, inclusive regulatory approaches that bridge the gap between policy narratives and field-level realities in SE development. Keywords: hybrid organization, policy-practice gap, open innovation, regulatory framework, social enterprise 
Dampak Spillover Antara Harga Komoditas dan Dinamika Pasar Keuangan: Spillover Effect Between Food Commodity Prices and Financial Market Dynamics Sari, Linda Karlina; Palupiningrum, Agustina Widi; Nuraisyah, Ani
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.585

Abstract

Background: Interconnectedness among finacial and commodity prices beyond what can be explained by fundamentals, saw a significant rise from 2004 to 2008, reaching their highest point during the global financial crisis. The problem of this research addresses the increasing interdependence and volatility caused by financialization.Purpose: This study examines the complex spillover effects between financial markets and commodity prices from January 2021 to March 2024.Design/methodology/approach: This study employs two approaches: a qualitative approach through a systematic literature review (SLR) and a quantitative approach. Using data from major stock indices and key, we employed Vector Autoregressive (VAR) models to analyze the dynamics.Findings/Result: The study literature indicates a lack of research comprehensive analysis of the spillover effects between financial and commodity markets. Results indicate significant impacts of stock market shocks, particularly in the U.S., on energy prices, and the substantial influence of commodity market fluctuations on the Hong Kong stock market. Conclusion: These findings highlight the critical role of financial markets in driving commodity price volatility and emphasize the need for strategic portfolio diversification and robust risk management. Continuous monitoring and adaptive strategies are essential to mitigate cross-market impacts and ensure market stability, providing valuable insights for policymakers and market participants.Originality/value (State of the art): The value of this research lies in its focus on the recent period, its use of a mixed method approach, and its identification of specific impacts of market shocks on different instruments. Keywords: commodity prices, financial markets, spillover effect, systematic literature review, Vector Autoregressive model
Co-Authors Achyar, Nadia Nurvita Ilahi Asaduddin Abdullah Chasanah, Alfa Erliza Noor Hartoyo Hartoyo Idqan Fahmi Ilmi, Sendy Watazawwadu Intan Delia Rustandi Joyo Winoto, Joyo Linda Karlina Sari Noorisiva Larasati Nuraisyah, Ani Salma Hanifa Satyawan Sunito Shalihati, Fithriyyah Suhendi Suhendi