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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Environmental, Sustainability, and Social Science Eco-Iqtishodi : Jurnal Ilmiah Ekonomi dan Keuangan Syariah E-Coops-Day : Jurnal Ilmiah Abdimas Humantech : Jurnal Ilmiah Multidisiplin Indonesia Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Koaliansi Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Inne Risnaningsih
Universitas Koperasi Indonesia
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Koaliansi

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Strategi Pemasaran Melalui Media Sosial Dalam Menaikkan Penjualan Idealistina Shop Risnaningsih, Inne; Nenawati, Lavina; Haris Fadhillah, Muhammad
Koaliansi : Cooperative Journal Vol. 2 No. 2 (2023): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v2i2.3155

Abstract

In various district now is being advanced so it affects human activities, they often used internet and shopisticated goods to their daily activites. These makes people used internet for online shopping so the online business has a higher potential. But there are so many competitors so Idealistina Shop need a research to develop online business using the social media people used in daily activities. This research used descriptive qualitative method. The results of this research is Idealistina Shop implemented marketing mix strategy (Product, price, promotion, place) and Idealistina Shop needs Growth Oriented Strategy as the results of IFAS and EFAS strategy implementation because the results shows Idealistina Shop has a good opportunities and strengths to develop the business.Idealistina Shop recommended to recruit a marketing employee because this shop doesn’t have any employee to develop the marketing strategy, other than that Idealistina Shop needs to improve the quality of customer services, endorse influencers use advertisement features on social media.
Strategi Pengembangan Usaha Pada Rumah Pangan Kita Menggunakan Business Model Canvas (BMC) Risnaningsih, Inne
Koaliansi : Cooperative Journal Vol. 3 No. 1 (2023): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v3i1.3720

Abstract

This research was conducted at Rumah Pangan Kita (RPK). The purpose of this research is to determine business development strategy in RPK used business model canvas based on nine blocks assisted by SWOT analysis. The analysis results show RPS is in quadran 3, that is support the strategy of exploiting opportunities through good promotion takes the form of getting closer to company with local communities by holding events, sports, matches; keep maintaining and improving good services with local communities and consumers and adding human resources to support operational activities so that demand is met to the fullest.
Co-Authors Dadi Nurpadi Dewi Mulyani Heni Mulyasari Heni Mulyasari Heri Nugraha Irma Reviana Assyarif M. Yogi Riyantama Isjoni Maharani Diva Muhammad Haris Fadhillah Nenawati, Lavina Nurjamil Nurjamil Nurjamil2 Rajab Resmi Sri Utami Riana Kusumawati Siti Nurhayati Siti Nurhayati Sugiyanto Ikhsan Toufiq Agung Pratomo Sugito Putra Toufiq Agung Pratomo Sugito Putra Toufiq Agung. P. SP Udin Hidayat