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All Journal IQTISHODUNA Jurnal Ekonomi Modernisasi Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Jurnal Mantik Journal of Economics and Business Aseanomics Journal of Islamic Economic and Business Research Pena Dimas: Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Nur Laili Fikriah
Universitas Islam Negeri Maulana Malik Ibrahim Malang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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Overqualification as a Blunt Weapon on Productivity Improvement: Person-Job Fit Theory Integration Ikhsan Maksum; Nur Laili Fikriah; Agatha Mayasari
Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Vol 6, No 1 (2021): June 2021
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v6i1.2781

Abstract

Despite the growing number of studies that underlie the influence between perceived overqualification (POQ) and counterproductive behaviour (PKP), there is still a gap in the lack of research involving the role of affective mechanisms on the effect of POQ on PKP. In this study, researchers focused on the mediating role of job boredom (KTP) in the pathway of influence of POQ on PKP. Using a sample of 106 employees and lecturers at Islamic universities in Indonesia and using the integration of the theory of person-job fit, the researchers found that KTP fully mediates the effect of POQ on PKP.
Bagaimana konflik pekerjaan-keluarga dapat membahayakan kinerja? Integrasi Conservation of Resources Theory Ikhsan Maksum; Nur Laili Fikriah; Agus Iqbal Hawabi
Jurnal Ekonomi Modernisasi Vol. 18 No. 1 (2022): Februari
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.629 KB) | DOI: 10.21067/jem.v18i1.6343

Abstract

The development of research related to work-family conflict is overgrowing. However, there are still various gaps involving the mediating role to investigate the indirect effect of work-family conflict on performance. This study aims to examine the mediating role of psychological well-being in the pathway of the effect of work-family conflict on performance. The researcher involved 81 respondents, most of whom were college employees. The basic theory in this study uses the conservation of resources theory. The study results found that psychological well-being could fully mediate the indirect effect of work-family conflict on employee performance. Based on the Conservation of Resources Theory, that workers who already have families are more likely to engage with conflicts between work and family. Logically, workers who cannot manage resources, they will channel resources only on one goal, namely at their work. Thus, their family environment lacks attention and ultimately the conflict between work and family will occur in a worker who cannot manage their resources.
Pemediasian Sikap Positif terhadap Minat Menggunakan Jasa Keuangan Nur Laili fikriah; Ikhsan Maksum
Journal of Economics and Business Aseanomics (JEBA) Vol 7, No 1 (2022): JANUARI - JUNI 2022
Publisher : Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.521 KB) | DOI: 10.33476/jeba.v7i1.2452

Abstract

Perkembangan penelitian di bidang industri keuangan memicu para peneliti untuk meneliti mengenai perilaku nasabah dalam memilih dan menggunakan jasa keuangan yang pihak bank syariah tawarkan. Meskipun semakin berkembang berbagai penelitian yang membahas tentang perilaku nasabah tentang minat menggunakan jasa keuangan pada bank syariah, tetapi masih terdapat beberapa kesenjangan terkait dengan keterlibatan mekanisme afektif sikap positif nasabah terhadap minat nasabah bank syariah. Tujuan penelitian ini fokus pada peran pemediasian variabel SPN pada jalur pengaruh LK dan KL terhadap MJK. Penelitian menggunakan sampel nasabah yang menggunakan jasa keuangan bank dan non-bank syariah di Indonesia sebanyak 102 responden. Alat analisis penelitian menggunakan partial least square (PLS) untuk memudahkan estimasi untuk model structural yang melibatkan lebih dari dua variabel utama. Hasil dari penelitian ini menemukan bahwa SPN dapat memediasi secara penuh pengaruh LK dan KL terhadap MJK.
Pengaruh Online Store Atmosphere dan Promosi Terhadap Pembelian Impulsif Di Mediasi Oleh Emosi Positif Agistia Zalfa Nasihah; Nur Laili Fikriah
Journal of Economics and Business Aseanomics Vol 8, No 1 (2023): JANUARI - JUNI 2023
Publisher : Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jeba.v8i1.3809

Abstract

The purpose of this study is to analyze the impact of online store atmosphere and promotions on impulse buying are mediated by positive emotions in  shopee  users. This study employed the path analysis approach with the SmartPLS 3.0 software. The sample of this study is   shopee users  that totaling 115 respondens decide through purposive sampling. The result of this study is shows that online store atmosphere has no affect to impulse buying, while promotion and positif emotion has affect to impulse buying. Besides that online store atmosphere and promotions have an indirect affect on impulse buying through positive emotions.
Viral Marketing, Bandwagon Effect dan Keputusan Pembelian: Integrasi Mekanisme Pemediasian Perilaku Konsumtif Nikken Nur Fanydia Ningsih; Nur Laili Fikriah
IQTISHODUNA IQTISHODUNA (VOL.19, No.2, 2023)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/iq.v19i2.22635

Abstract

The utilization of TikTok as a digital promotional media is more preferred by marketers today because it is considered more effective in reaching a wider and more efficient target market at a lower cost for promoting products. Based on data, most TikTok user in Indonesia are from the Generation Z demographic. The purpose of this research is to examine the influence of viral marketing and the bandwagon effect on the purchasing decisions of Generation Z on the TikTok Shop, mediated by consumer behavior as an intervening variable. This research is a quantitative study. The data analysis method used in this study is partial least squares using SmartPLS 0.4. The research sample consists of 156 respondents from Generation Z who are TikTok users in Malang. The results of this study reveal that viral marketing, the bandwagon effect, and consumer behavior have a positive and significant impact on purchasing decisions. The consumer behavior variable is able to mediate the influence of viral marketing and the bandwagon effect on purchasing decisions made by the Generation Z demographic in the city of Malang.
OPTIMALISASI CREATIVE DIGITAL MARKETING UNTUK KEBERLANJUTAN UMKM: PENGGUNAAN GOOGLE BUSINESS DAN WHATSAPP BUSINESS Amelindha Vania; Nur Laili Fikriah
PENA DIMAS: Jurnal Pengabdian Masyarakat Vol 2, No 1 (2023): Pena Dimas: Jurnal Pengabdian Masyarakat
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/penadimas.v2i1.22916

Abstract

MSMEs in Sawojajar, Malang City, East Java Province are experiencing problems in developing their business, because they are not optimizing digital marketing creatively in marketing their products. With this training, it makes it easier for MSMEs to develop their business not only in the surrounding environment but can be recognized on a national scale. This activity aims to facilitate MSMEs who will develop their product marketing through Google Business and WhatsApp Business, so that MSMEs can use digital media professionally and reliably. With this activity, it is hoped that MSMEs in Sawojajar, Malang City, will be able to sell their products online and expand their market share outside Malang City. The method used in this activity is conducting situation analysis, needs analysis, providing training to MSMEs related to creative digital marketing, evaluating the results of the training, then conclusions and suggestions. The result of this activity is that MSME players have a Google Business account to make it easier to find their business location and can operate sales with Whatsapp Business and know how to increase sales on Whatsapp Business. This activity also provides benefits for lecturers at the State Islamic University (UIN) Maulana Malik Ibrahim Malang as implementers of the activity, so that they can implement the knowledge they have (especially digital marketing knowledge) to the wider community.
The effectiveness analysis of direct marketing strategies at PT. Bathi Dua Putra, Balikpapan City Lugas Bati Supriadi; Nur Laili Fikriah
Jurnal Mantik Vol. 7 No. 3 (2023): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i3.4424

Abstract

This research aims to analyze the effectiveness of direct marketing strategies at PT. Bathi Dua Putra Balikpapan City. This research was carried out at PT Bathi Dua Putra. The marketing strategy used by BDP Cargo to achieve business success is by using a direct marketing strategy. The subjects in this research involved Company Employees (Description) consisting of directors, procurement department employees, operational employees, marketing employees, financial employees, consumers of PT Bathi Dua Putra. The types of data in this research are primary data and secondary data. Direct marketing strategies at BDP Cargo are effective in increasing the number of consumers and sales. This is also because BDP Cargo is able to understand consumer needs, which is demonstrated by fast delivery with same day service, and neat work. BDP Cargo constraints are divided into two sources, namely internal and external constraints
Muslim Gen Z Investment Decision: An Analysis Using Social Media Factors Mega Noerman Ningtyas; Nur Laili Fikriah; Ayub Wijayati Sapta Pradana
Journal of Islamic Economic and Business Research Vol. 4 No. 1: June 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jiebr.v4i1.292

Abstract

Seventy-one point five million (71,5 million or 26,4 percent) people in Indonesia are classified as Gen Z. Indonesia is the largest Muslim-majority country, with a significant portion of its population belonging to Gen Z. It is our concern to explore the potential of Muslim Gen Z. Furthermore, in the digital era, Muslim Gen Z’s investment decisions are increasingly influenced by social media where they can easily get various information. This study analyzes both the direct and indirect effects of social media, digital financial literacy, and investment decisions. We used a quantitative approach. Data were collected from 175 Gen Z investors through an online questionnaire and analyzed using path analysis with SEM-PLS. Our findings reveal that social media enhances digital financial literacy, which in turn positively affects investment decisions. Also, digital financial literacy enhances investment decisions among Muslim Gen Z. These results suggest that while social media can be a valuable resource for improving financial literacy, the reliability and depth of information from online communities may be insufficient for making informed investment decisions. Our study provides insights for investors to develop effective strategies and for policymakers to enhance financial education initiatives.
Consumer Loyalty: The Effect of Consumer Satisfaction in Mediating E-Trust and Brand Image: Study of Shopee Scarlett Whitening Product Consumers Putri Dewi Oktavianingsih; Nur Laili Fikriah
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/mkavnp71

Abstract

This study investigates the mediating role of Consumer Satisfaction in the relationship between E-Trust and Brand Image in relation to Consumer Loyalty. Utilizing a quantitative approach, the research focuses on Scarlett Whitening users who shop on Shopee, with a sample size of 200 respondents selected through non-probability sampling. Data is collected via a digitally administered questionnaire and analyzed using SmartPLS. The findings reveal several significant relationships: Brand Image significantly enhances Consumer Satisfaction, while also having a notable influence on Consumer Loyalty. E-Trust is shown to have a positive impact on both Consumer Satisfaction and Consumer Loyalty. Additionally, Consumer Satisfaction positively influences Consumer Loyalty. The study further finds that Brand Image significantly affects Consumer Loyalty through the mediation of Consumer Satisfaction, as does E-Trust. The implications of these findings are substantial for marketing and brand management strategies. Companies should prioritize building a strong Brand Image as it directly enhances Consumer Satisfaction, leading to greater Consumer Loyalty. Moreover, fostering E-Trust is critical, as it not only improves Consumer Satisfaction but also contributes significantly to Consumer Loyalty. Businesses can achieve this by ensuring transparency in their communications, delivering consistent product quality, and establishing a reliable online shopping experience. Furthermore, the results suggest that organizations should actively seek to enhance Consumer Satisfaction, as it acts as a crucial link between E-Trust, Brand Image, and Consumer Loyalty. By focusing on customer feedback and improving service quality, companies can create a more satisfying experience that cultivates loyalty among consumers. Overall, this study highlights the importance of integrating E-Trust and a strong Brand Image into marketing strategies to foster lasting relationships with customers and ultimately drive sales growth.
The Influence of Perceived Value and Repurchase Intention: Study of Generation Z GoSend Consumers in Malang Arso Tri Handoyo; Nur Laili Fikriah
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/6m4dn815

Abstract

This study seeks to assess the impact of Perceived Value on the purchase intention of GoSend service users in Malang City. The research methodology employs a quantitative approach, focusing on a community of consumers using GoSend services. The research sample comprised 165 respondents chosen using the Malhotra formula via a nonprobability sampling strategy employing purposive sampling. Data were gathered using an online questionnaire, and the analysis was conducted using SmartPLS software to examine the relationships among variables. The findings indicated that Perceived Value significantly influences Repurchase Intention. This research suggests that users' perceived value significantly influences their motivation to continue utilizing GoSend services. Moreover, elements that affect Perceived Value encompass Application Incentive, Perceived Ubiquity, and Visual Attractiveness. These three factors significantly influence consumer value perception. Incentives like discounts and promotions substantially enhance perceived value, emphasizing consumers' need for appealing promotional techniques. Perceived Ubiquity, indicative of the accessibility of services at any time and location, significantly impacted Perceived Value, underscoring the relevance of service flexibility for consumers. Moreover, the application's visual appeal, including an aesthetically pleasing UI and intuitive navigation, emerged as a critical determinant in fostering a favorable opinion of service value. This study offers strategic insights for GoSend to enhance client loyalty. Organizations can enhance Perceived Value by refining incentive programs, augmenting service flexibility, and guaranteeing an appealing, user-friendly application design. This study underscores the significance of cultivating and sustaining a favorable perception of value to promote repurchase intentions among delivery service consumers, particularly within the Generation Z demographic.
Co-Authors Agatha Mayasari Agistia Zalfa Nasihah Agus Iqbal Hawabi Amelindha Vania Arso Tri Handoyo Ayub Wijayati Sapta Pradana Ikhsan Maksum Lugas Bati Supriadi Mega Noerman Ningtyas Nikken Nur Fanydia Ningsih Putri Dewi Oktavianingsih